Introducing How a Destination Goes Viral from Peak Travel.

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Have you ever opened Instagram to see a bunch of people posting from the same place — Lisbon? The Amalfi Coast? Charleston? Japan? It’s no coincidence that every year, it feels like everyone is going on the exact same trips. In this episode, we’re going to pull back the curtain on the travel media industry and show you how a place becomes a viral destination.       

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