For one week only, interviews are back on the podcast, and in today's episode, you will hear me talking to the amazing Kendall SummerHawk.
Kendall created the Sacred Money Archetypes® Certified Coach training to support her mission to put the power of making money into every woman entrepreneur’s hands.
In this episode we delve deep into what the Sacred Money Archetypes® are, and how they work... trust me when I say it's a must listen!
KEY TAKEAWAYS COVERED IN THE PODCAST
How to apply your values to your money
Why your money mindset is something you are born with
Why it's important that women pay attention to money
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Kendall on Instagram
Take the quiz to discover what your Sacred Money Archetypes® are
Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter
Transcript
Teresa: Hello, and welcome to Your Dream Business Podcast. I'm your host, as always, Teresa Heath-Wareing. So, as you know, if you're a long term listener, I stopped doing interviews back in January, and I've been doing solo episodes, which I've really enjoyed. But one of the nice things about not having to fill episodes with interviews is that when I get someone who Asks or approaches me and says, can I be on the podcast?
And I really want to speak to them. It's really lovely that I then get to just interview who I want. And it just happens to be a random interview, which I'm really excited about. So today you're not just going to hear my voice for a change. You are also going to hear the voice of the amazing Kendall SummerHawk, who is here to talk to us about the sacred money archetypes, which if you know them, you'll know, I really love them and I find them fascinating. So Kendall, welcome to the podcast.
Kendall: Thank you so much for having me here. I feel so honored and privileged and very special because you don't do that many interviews and I love it. As I said before, I just love your brand and what you're about and the richness and the depth and the quality of the training and information and transformation you bring. So I'm especially honored to be here today.
Teresa: Oh, thank you so, so much. So I used to, so we will do as I used to do. If you could start by explaining to my amazing audience who you are and how you got to do the thing that you do today.
Kendall: Yeah, that's like one of the toughest questions. So I've actually been in business almost 23 years. It's incredible. How long it's been. And, what I am is, you know, we, we, we focused on certified coach trainings. We have several certified coach trainings. We have the sacred money archetypes that you mentioned. And then we also have the money breakthrough business coach training. And really what I focus on though is my mission, which is to put the power of making money into every woman's hands.
That is my whole mission and vision for, and my why of what I do. And I focus on that. I focused on fulfilling that mission through the certification trainings, because I, as one person can only work with so many people. And we used to do a lot of large group programs. You know, I've been in business so long, I've like done all the things, all the different ways of modeling or coaching business and through what I love about certification is that by me certifying other people on how to coach.
And specifically have to focus their niche on women entrepreneurs. It creates a trace of this wonderful ripple effect for me to the women that I train as coaches. And then from there to the women and some men that they are working with through their coaching businesses. And we have, as we were saying, chatting just before we started here.
I'm based in North America. I'm actually Tucson, Arizona, and we have approximately 50%. So half of our clientele over the last several years are all non North American. They're in various parts, a lot in the UK, a lot in Australia, Holland, Germany, and then other outlier countries. I just saw a post in our Sacred Money Archetypes group this morning from somebody who's in Romania and changing the lives of Romanian women and how they relate and handle money.
And it just, it gives me chills to think of how far reaching this work can be and not just far reaching from a global, you know, physical standpoint, but far reaching. I mean, when you think of Romanian women and what they endure and what their culture has been, and the idea that we're changing, you know, generational, we're making a generational change here for women with money and their daughters and their sons and so on and so on. It's really pretty incredible. And it makes me feel very fortunate and very humble to be doing what I do.
Teresa: I bet, but I just can't imagine how that feeling of, okay, so take me back of the time where you came up with this. Did you ever in your wildest dreams imagine you would be saying what you've just said?
Kendall: I didn't, I did not imagine I would be saying it as comfortably as I am able to say it as naturally. And I got chill bumps as you know, we were talking here, but, so I don't take it lightly, believe me. So did I imagine yes and no, no, I never thought I'd be as comfortable in this, but I did have a vision.
Like I remember a long time ago, having a vision of having a room full of sacred money archetypes coaches. And I achieved that vision a number of years ago when we, we, I did the large workshop model for a long time, made millions and millions and millions of dollars selling coaching from the stage and certification training from the stage.
And so, and I remember at one point being on stage, we had two or 300 people in the room at another three or 400 on live stream. And I remember thinking, wow, this is it. Like this is the vision come to life. So, that's why I say both yes and no to your question, but I think that, you know, a lot of people talk about gratitude and I know you do as well.
And, and, you know, for me, it's about certainly gratitude, but it's also about appreciation. I'm a person of that was taught my whole family is like this to be deeply, profoundly appreciative. So I really appreciate that I've been able to have this impact and it keeps me humble.
Plus I have horses. I ride dressage. I have these wonderful Spanish horses. Most of them have been imported from Spain, that I've imported them. And they also keep me very, very humble.
Teresa: I love it. That is the thing, isn't it? It's like, so one minute, you know, speaking in front of thousands of people, having all these people go through your certification, and then mucking out the horses.
Kendall: I actually have to confess, I actually don't muck out the horses. Okay. I haven't cleaned a stall in, I don't know, 15, 20 years, but, but I have because I have full time help seven days a week. However, I'm tacking off, cleaning feet, grooming. I love it. People say, how much time do you spend riding? And it's like, Oh, let me, let me educate you here.
Only when you walk, when you ride, especially I ride dressage, so I'm, which says a lot about me as a human being, you know, very particular and detail oriented and perfectionist and so on. But anyway, I'd say the amount of time you spend with your horse, the least amount of time is in the saddle. Most of the time is in the care and I adore it. My horses are literally 15, 20 feet out my window here. I just adore taking care of the horses.
Teresa: But isn't that, you living the life that you're teaching other people and helping other people do like, you found something that you adore that you want to want to do and your business and what you've done has helped you achieve that life and spend that time doing that.
Kendall: And it's, it's that and that lifestyle has helped me achieve the business because they're horses. They're not motorcycles. You can't just park them in the garage and let them collect dust for a while. They need to be worked. And, and, and I do training with my horses every single day. I do all kinds of different training with them, not just riding.
But, the horses for me always come first and my husband knows this. He's, he's unhappy about it, but he's like, well, he knows where he is on that, on that ranking. Right. He's great. And he helps with the horses a lot, but the horses really help shape the business and the lifestyle, which is why, for example, and I want to tie this into women and money and the archetypes.
It's why, for example, I don't do the big workshops anymore. There came up, you know, we did them for years. And like I said, I mean, I've made, I don't know, I'd have to stop and count it up. I've made. Tens and tens of millions of dollars and, over the years. And I, I remember there was a point where, because we were doing six to eight workshops a year.
We would do two very large workshops that I would sell from the stage. And then we would do the fulfillment workshops. And I also taught certification live once a year. So we did all these events at high end hotels in different cities, quite a few in Tucson because Tucson is a destination with, you know, we had a sponsorship with the Ritz Carlton here, for example, Sedona, we were talking about earlier, different places.
But anyway, I remember distinctly. I, right before a big event, I was laying in bed and I was thinking about how many days per year I spend preparing for workshops, traveling, being away or being in an airport. And unlike a lot of people, I really don't like to travel, travel. I get airsick. I'm not an easy, it's not easy on me physically to travel.
And so. So I, I don't enjoy it. My husband would leave at the drop of a hat, you know, he'll leave. If you have a cousin's nephew's brother who's getting married in the UK and you invited him, he would be on a plane tomorrow to attend. My husband loves, loves family events and loves travel. But anyway, so I remember adding it up and thinking, you know what, this is.
And it added up to like, six or eight weeks a year. And while some people would have said, Oh, well, you know, you make millions of dollars a year for, you know, and I was working more than eight weeks, but those weeks were intensive. And I said, but this is not how I want to spend my life. I don't, this is not how I want to spend my time.
And I decided to stop doing the big events and to really pivot and change the model of the business.
Teresa: Amazing. And that is absolutely the essence of what I teach. It's not about having a business that some guru, someone has told you you've got to have. It's not about hitting certain levels or having a certain team or whatever.
It's if you want that brilliant, but it's about what you want and when you deciding, and like you said, for some people. My husband and I love travel, but funnily enough, I also love gardening and we've got, we now grow a lot of veg and I just love it. And we just did two and a half weeks in the States, not that long ago.
And my main concern was I need to get back for the garden. And we've got someone in looking after it was fine, but I really missed it. And then, and then suddenly the thought was like. Oh, well, if I'm going to do this, actually, am I going to want to travel as much? But, but it's having that kind of option to choose that. So let's see if I can.
Kendall: If I can jump in really quickly, because I think that there's a fine distinction here and this is so true for women. I mean, we're going to focus our conversation on women, obviously here. And that's what I love about your brand. You don't just say have your dream business, your dream lifestyle.
You really, like I said earlier, I think that you have a depth to your messaging. On that point. That is rare that I've rarely seen. So I really want to commend you for that. But I was what I was going to say is that I think that there's each of us has to be very aware, have a great degree of self awareness, to pinpoint the distinction between this is not for me versus this is the challenge I need to step into.
And those are two very different things. And so very, very quick example. So I can talk about speaking from the stage. I like you put me in front of a room with hundreds of people. I own that stage. I own that room. I am fully in my confidence, but it wasn't always like that. I In fact, I started my business teaching speaking skills because I had such intense fear of public speaking that my throat would literally close up and I literally could not speak.
So I, and I decided, so that was a challenge that I could have said, well, I'm just not going to do that, but I, there was something inside me that said, no, I need to work through this. And it took me a lot of, a lot of work, a lot of work to get through this and not to get through that. Now it's totally fine.
So I think it's important that we. in order to grow into our fullest and highest expression of ourselves, that we step into the challenge and we understand when it's a challenge versus that's just not for me at all. Or that's not for me any longer.
Teresa: Yes. Yeah. And that is, that's a challenge in itself, but that is a, such a good point to make because I think sometimes, and I've seen it before with, you know, people that have coached in the same with you, I'm sure where you know, someone's saying to you, I don't think this is for me. And you're thinking, no, I think it might be. I think you just may be a little bit scared and you don't want to do it.
Kendall: You got to put your big girl pants on.
Teresa: If someone's listening to this and hasn't heard about the sacred money archetypes, can you explain what they are and how they work?
Kendall: Sure. So the sacred money archetypes, there are eight money archetypes in my system. Basically what I, here's my belief system. My belief is that, first of all, you're going to have a relationship with money for the rest of your life.
And, for some people they go, bring it on. That's great. Or yes, I recognize that. Or are you kidding me? I'm not in it for the money. I'm not interested in money. It's not, you know, it's not about the money, which is a form of spiritual snobbery. I call it. So, but the truth is you will have a relationship with money for the rest of your life.
I, I challenged somebody to go a day. Even one day without thinking about money in some way, shape or form, you know, we think about, it just comes into our life at all times. And so I believe that number 1, I believe that making fabulous money is part of our spiritual path. And if you want, we can circle back and I can explain why that is.
But I also believe that, that we can use money as a catalyst, as a mirror, as a mirror for ourselves. And the, the hurts, the traumas, the wounds that we carry, but also as a catalyst for us stepping into our highest potential and really aiming to fulfill that potential. So I believe there's this divine connection between each of us and money.
And yet, we need a way to define that and to shape that and to give. Yeah, to give it shape and the sacred money archetypes do that. So there are eight archetypes. There's an assessment. We can give the link out to the quiz. So there's a quiz so you don't have to really guess. Because sometimes it's surprising.
Yeah, there's a three archetypes typically that People can be surprised that they are. So out of the eight, we pay attention to your top three. And we do that in order because we're human beings, we're complex creatures. And just one, you know, your, your top highest scoring archetype is usually the dominant one, but the next two highest scoring ones, they, it creates a multidimensional, explanation for who you are as a person.
Not just with money, certainly with money and in your relationships with others in the boundaries you set in the way that you think of yourself. And I really believe that, you know, you asked earlier, am I surprised that I'm sitting here and able to say these things and the yes part of that is.
Well, actually, the no part of that is because I, I really when I really came into this system that was truly divinely downloaded. It every year that goes by that. I give myself more and more permission to step fully into my top three archetypes, which are ruler, maverick and accumulator, the better my life is, the stronger and more confident I am as a human being, the more resilient I am, the more I'm able to handle things that come up that are opportunities and things that are disappointments to be able to handle them with With grace and with, and really creating a feeling of peace with money as a ruler, maverick and accumulator, finding peace with money is not an easy, you know, that's my journey.
And it's not an easy journey. So that's a long explanation of the archetypes.
Teresa: No. And I think it's so helpful. I did the archetypes, obviously, and my number one was celebrity.
Kendall: So that's one of the ones I'm writing it down. That's one of the ones that can often surprise people. And I don't know if that was true for you, not or if it wasn't a surprise for you.
Teresa: Well, do you know what? In some ways, and it's funny, anybody that knows me, I have one of my mastermind group that... I teach, you know, I brought them together. I said to them, because I got them to do it as well, because I wanted to know what they were. And they said, I said, I'm a celebrity. And they were like, yeah, no joke.
Like, because it just. Everything about it was exactly who I am as a person. And, but what's interesting, and I can't remember the name of it, but the second one I am is the one that doesn't like to charge money for things. The one that basically, I can't think what nurture.
Kendall: Connector, it's either connector or nurturer.
Teresa: I think it's the nurturer. And it's like, well, those two together do not seem like a good match.
Kendall: Oh, but they are.
Teresa: I'd love to hear about it because the celebrity for me, the bits that I pulled out were And honestly, being very honest and authentic that I am. It's so true. Like, champagne, you know, life on a water budget, like that's what it can be.
And I'm very generous. Like I will, you know, if I go out for dinner, then it's rare that people pay, which sometimes really does me. Not great because people just assume and then that's not great, but like, I'll be super generous with people. I like the nicer things in life. You know, I like traveling first class or business class, or, you know, I really...
