Your Virtual Upline Podcast

Every year people ask me, "Is it ok to do Black Friday promotions?"

Yes! It is OK to promote your products and business on Black Friday!

Download my FREE Black Friday Marketing Strategy Guide with my favorite strategies and scripts at www.yourvirtualupline.com/123.

However, to be SUCCESSFUL in your Black Friday marketing efforts, you MUST be different than your competitors.

Here's the truth about Black Friday - your success or failure will not be determined by what you do on that single day, but by what you've done in your business in the 30, 60, or 90 days leading up to Black Friday.

In this episode, I'm going to share 5 ways that you can make the most of your Black Friday promotions this year.

Strategy #1: Live Video Content On-Ramp. You need to warm your audience up for the promotion! To do this, build up curiosity for your products through a series of live videos on Facebook, Instagram, or any platform you prefer. The key here is to create value; so, it's very important that you focus on educating and teaching people around the area of your products.

Strategy #2: Share Customer Success Stories. I want you to understand that people don't buy products. They buy the results that the product gives. So instead of selling on price, focus on selling the value of your products by sharing customer success stories and how it made your customer's life better and what problems you solved for your customers.

Strategy #3: Gratitude and Appreciation. Don't lead with the promotion you. Always lead with love, gratitude, and appreciation for the customers supporting your business. What does this mean? Instead of jumping straight in with your product pitch, schedule some dedicated time to call, voice message, or even send a short, handwritten note for your current or past customers personally thanking them for their support.

Strategy #4: 'Steal a Deal' FB Group Strategy. With this strategy, you set up a temporary 'pop-up' FB Group for your entire team to use during Black Friday. Your team members can then add their customers and prospects to this group. The exciting part is that each member can contribute a certain amount that will go to the discounts of the products. You will then pick a specific time for the event to happen so you can start promoting to everyone inside the group.

Strategy #5: Personally Connect with Your Top Prospects. Most network marketers rely too heavily on passive 'Attraction Marketing.' What I want you to do this Black Friday is change your approach, slow down, and get more focused on the most important people for you to connect with. At the end of the day, the best sales strategy out there is just genuinely taking the time to get to know what's going on in someone's life and caring about them.

Let's talk about a topic that I know for many of you is something you struggle with a lot in your business – CLOSING.

To master the skill of closing you have to have a game plan and practice it over and over again

Have you ever heard prospects say these things to you before?

• I'm not really a great salesperson.
• I don't have the time to do anything else.
• I don't have the money; so, I can't afford to join your team or buy your product.

Personally I used to hate closing. It felt so uncomfortable to me.

However, I realized this came down to two things…

First was my lack of confidence, and second, my mindset to the 'YES's' and 'NO's' you hear in this business.

So, I've created what I call the '3 S's Closing Strategy.'

I promise you it will make you much more confident and comfortable when it comes to closing a prospect.

Let's get into my '3 S's' Closing Strategy!

Strategy #1 is SIMPLE. Don't complicate the process of sharing your products and business opportunity. Remember, the less you say, the more money you are likely to make.

Strategy #2 is SYSTEM. I want you to understand that it is the real key to building a team and getting new recruits is having a system for your team that anyone and everyone can utilize. Every aspect of your business must be system driven, and this what gives your people that necessary confidence because confidence starts out not in their own abilities, but their ability to follow a system.

Finally, Strategy #3 is SUPPORT. Sell your prospect on the fact that they are locking arms with you. That you will be there for them every step of the way. If someone sees you as the person who can change their life, they're going to join you.

If you got any value out of this episode make sure to go to www.yourvirtualupline.com/122 to download the free PDF.

I want to share with you what I believe to be the 'secret' to success, happiness, fulfillment, in your business and life.

In my last podcast episode, episode 120, I shared what I believe to be the biggest challenge that you will need to overcome to see success in your business – The Achievement Trap.

This episode serves as part 2 of that message. So, if you haven't listened to episode 120 yet, I recommend that you listen to that message first.

Consider having love be the guiding force in your life, regardless of the circumstance. Nothing stands to transform us, our relationships, and our world, more than a commitment to live our lives from love. - Marianne Williamson from her book, 'A Return to Love'

So, what do I believe is the 'secret' to success, happiness, fulfillment, in your business and life? In one word – LOVE.

In life, most of us have been so paralyzed by fear. And this fear shows up inside of us through feelings of unworthiness, doubt, and negativity. And these emotions and feelings are blinding us from our potential.

However, when we shift our feelings and emotions to ones of LOVE, we begin to see ourselves and our roles in this world differently. We begin seeing that each and every one of us has a unique and essential role to fulfill in this world.

When we stop obsessing over 'making sales' and 'getting our next recruit,' we can instead obsess over ways to show kindness, compassion and generosity to the people we came into contact with every day.

If this was the filter through how we lived our lives and operated our businesses, it would literally change everything.

If you learn nothing else from listening to this podcast, I want you to leave with this - you were created with the purpose of extending God's love to the people in this world. And your networking marketing business is simply a vehicle that can be used to live out this purpose.

The moment you make the decision that your business is a way for you to serve mankind and not just a way to make money, you will experience a joy and fulfillment that you've not felt before.

What is driving you in your business? This episode is probably one of the most important episodes I've ever recorded. Today, I share with you something that I personally struggled with personally and professionally. And I believe you can probably relate to this, too.

The moment you stop striving to achieve something to feel worthy is the moment where you experience something much more powerful

I want to ask you a question, and your answer to this question will ultimately determine the kind of business you create and the quality of life that you experience.

Here's the million-dollar question - What is driving you in your business?

If I look back on my own network marketing career, what was ALWAYS driving me was 'the next thing.' One month it was to sign a certain 'A-player' prospect. The next it was to hit the next rank. Then to win a company trip. The car. The 'top earner.'….iti went on and on and on.

And each 'nest thing' was supposed to make me happy and feel better in my life.

But, after the initial happiness faded away from hitting my goals, I felt exactly the same as I did before. I was still miserable and I felt totally alone, actually I kind of feel worse.

That happiness is gone in seconds…and then you're on to 'the next thing' again.

This is what I call the achievement trap.

We have this mindset that our accomplishments in life will make us worthy, happy, and fulfilled in life. We do the hustle to reach our goals. Then we realize that each new accomplishment has a very empty, hollow feeling.

I hope this episode sheds light on your own achievement trap. I'm going to teach you how to break free from this in your business so that you'll start finding more sustainable happiness, joy, and fulfillment in the work that you do.

Are you 'busy' in your business, but you're not 'productive?' Being 'busy' in your business, does not always equal success. Today, Jane joins me for a live coaching session to work through how her negative thoughts and how 'being busy' is holding her back in building a thriving business.

Leadership is leading by example - showing up every day and doing the work

For so many of us, especially in our western culture where achievement is looked highly upon, being busy and being part of 'the hustle' is looked highly upon….not just from other people, but even when we're dealing with ourselves as well!

We love and embrace 'the hustle!' So much so, that we convince ourselves that just being busy is enough.

We get a sense of accomplishment just from being busy. Some of us, myself included at times, find our worth in the craziness of being busy.

But, there's a HUGE difference between being busy and being productive.

When you're taking 'passive action,' (organizing, scrolling through social media, and reading personal development books) vs working your income producing activities gives a sense of accomplishment and worthiness, but does NOT build you a successful business in the long run.

Plus, when you're busy but not productive, you are not being the example and leader you need to be to your team. Your unwillingness to take the right actions is holding you AND them back.

So stay tune as Jane and I discuss how to conquer fear of failure, how to lead by example, and importance of not defining your own worthiness by how busy you are in your business

Check out Legacy Leadership Academy at www.legacyleadershipacademy.com.

There are 3 different identities you must adopt in order to become massively successful in your network marketing business.

Your value in life isn't in the things that you do; it's in who you are

I have to admit, I had my own challenges when beginning my network marketing team. However, the concept of identity led me to the single greatest 'aha moment' of my career.

Here is the problem that most of us have: our identities (how we see ourselves) limit our results.

Our day is dominated by negative thoughts, stories, and beliefs that limiting us. But I want you to understand that success is not a matter of doing; it's a matter of being.

So here are 3 Identities needed for network marketing success.

First, understand that you are a BUSINESS OWNER. I've seen a lot of people work on their business when they feel like it, when it's convenient, or when they feel motivated. And this is a very dangerous place to be. So beginning today, I want you to start thinking like a business owner. Start treating it like a real business. Identify the characteristics of a successful business owner and start living by them today.

The second Identity is a NETWORK MARKETER. If you want to become successful in this profession, you don't 'do network marketing.' Nope! You must become a network marketer. The key is to shift from a saleman's mindset to a service mindset. Your business can make you tons of money, but that money and success is only as good as what you do with it to help others.

Last, you are a LEADER. Most of us have impostor's syndrome. We're so worried people will find out that 'we don't know everything' that we don't even start. These are simply limiting beliefs about ourselves when it comes to leadership. So here is my advice, stop focusing on what you don't have and haven't done yet. Instead, start showing some appreciation for the things you have done, and what you have already in your life. You don't need to have a team to be a leader. You only need to begin by leading the most important person – YOURSELF.

Check out Legacy Leadership Academy at www.legacyleadershipacademy.com. Enrollment is open during October.

Today I'm answering YOUR listener-submitted questions!

You'll often hear that owning your own business can be a very lonely endeavor, even when you have downline, uplines, and sidelines like in network marketing.

However, what you need to know is that the problems you have are the same problems so many others are experiencing as well! Which is why I'm excited to release our very first podcast answering YOUR submitted questions!

Last week, Sarah, Tiara, Jessica, and Sarah submitted questions to me about issues they are personally facing in their network marketing businesses, and in this episode I go through them one-by-one.

06:29 Question #1 (Sarah) – How do I keep myself 'unstuck?' If you have been inconsistent for a really long time in your business, where do you even begin to build consistency, be an example to your team, and get the momentum going?

17:04 Question #2 (Tiara) – I'm a runner. But, how do you change the speed and momentum of your team? How do you adjust your expectations of other people who aren't like you?

28:12 Question #3 (Jessica) – I want to cast vision and think BIG, but when I think about who I need to be in order to make that happen, it's threatening my current identity BIG TIME. How do I change my identity and shift into that person that I need to be?

39:42 Question #4 (Sarah) - How are you supposed to see yourself running a million-dollar company when you are so far in debt? How can you truly believe that one day you'll be able to retire your husband and spend every day together as a family when I barely ever get to see them now as it is?

To submit your own question to Bob, please visit www.yourvirtualupline.com/QA.

To learn more about my leadership development academy, visit www.legacyleadershipacademy.com. Enrollment is opening in October.

Are you frustrated with team members who don't take any action on their monthly goals? Or how about team members who don't even have monthly goals in the first place? How can YOU, as the team leader, set and achieve goals based on relying on other people taking action?

Today I'll be sharing with you leadership & team building strategies to help you close out a month strong with momentum and excitement to help you crush your goals. It's a very different way to approach the topic of goal setting and working with your teams.

You don't hit big goals in your business by trying to be everything to everyone

There are actually two parts to reaching a goal: 1) the setting of the goal, and 2) the action that takes place to meet the set goal. But, how do you work with people who have not 'owned it" and stated, "This is my goal for the month!"?

Effective goal setting and achievement is all about driving production and learning how to really motivate your people to action. And as leaders, we need to learn that owning a business with a 'voluntary army' of team members means we have to learn WHO and HOW to influence people on our team. Influence is leadership!

And this is where I see a lot of team leaders struggle. Most of your team members probably don't even know how to set big goals and that these goals are, in fact, achievable. And instead of being a servant leader and working with the team members to help them define and achieve their own goals, we end being a "SELF-SERVING" leader, asking team members to contribute towards a 'team goal.'

So many of us (myself included at one point), miss out on the concept of Legacy Leadership. Legacy Leaders understand that a personal goal means nothing unless it's based on the solid foundation of helping other people succeed on their team and achieve their goals.

In this episode, I am going to share exactly how to reach your month-end goals through servant leadership, how to effectively set goals, and how to implement an action plan for hitting your goals in your team that puts your team first…but still allows you to crush your month-end goals in the process!

Check out Legacy Leadership Academy at www.legacyleadershipacademy.com. Enrollment is opening in October.

Knowing how to 'think big' is one of the most important skills you will ever learn in your life. Today we are going to talk about the magic of thinking big and how mastering this skillset transformed my business and TOTALLY CHANGED MY LIFE.

Greatness is believing in a dream for your life far beyond your current circumstances

Thinking big and developing a compelling vision for your life is an extremely important job as a leader. And if you own a business, then you ARE a leader!

Casting a vision for your life and how others' lives can be is the starting point to being a great leader. Great leaders learn how to paint a vision for the future for themselves and their teams that inspires them to move into action!

However, the reason why most people are stuck and lack passion in either their business or life is because they lack vision. And I have to admit one of my own personal struggles was always using my past to determine what my future was going to look like.

But here's what I want you to understand, your past or current circumstances have NOTHING to do with your future!

So join me in this episode as I share the magic of thinking big and the steps on how to create your own big vision for your future!

Mentioned:

Episode 114 - How to Change Your Negative Thoughts

Episode 90 - Mastering Your Money Mindset

Visit www.yourvirtualupline.com/qa and get your chance to be part of our next live coaching session.

Check out Legacy Leadership Academy at www.legacyleadershipacademy.com. Enrollment is opening on October.

Cassie, Chelsea, and Haley share their struggles and negative thinking experiences in the business, and I provide 1-on-1 personal coaching for each one of them.

Overcoming negative thinking is the most important thing you must do if you want to create breakthrough in your business. My Transformation Formula guides you through exactly how to take a negative thought, reposition it inside your head, and create a positive, productive, forward-moving thought in its place.

It is our thoughts, not the circumstances, around us that actually creates our results

Podcast guests - Cassie, Chelsea and Haley - share their own experiences in one of the biggest challenges for leaders – NEGATIVE THINKING – and I coach them through exactly how to take a negative thought and turn it into a thought that is positive and action-producing.

In session #1, Cassie shares her struggles with second guessing and doubting herself in all areas of her life and how to deal with inconsistencies and overwhelm.

In session #2, Chelsea and I talk about her need to control all of the outcomes in her business, her distorted view of her own success, and her strong faith and passion for missions.

And in Session #3, Haley shares her struggles with enjoying the journey of building her network marketing business, finding joy in the moment, and how her strong personal relationships hinder her role as a leader.

Cassie, Chelsea, and Haley share their struggles and negative thinking experiences in the business and my personal coaching for each one of them.