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In this episode we discuss the subject of 'Authentic Leadership'. Authentic leadership is an approach to leadership that emphasizes building legitimacy through honest relationships with followers. In the network marketing profession many leaders are never able to develop the type of following they want and truly inspire people because they don't understand this concept. Truly great leaders are vulnerable and transparent when it comes to their past failures and disappointments. When a leader is honest and transparent it facilitates trust with the people that are following them. People need to see that you're not perfect, that you're like them. There is a fine line that many people step over when being vulnerable and willing to share past hurts. Often times, people read that as being able to be negative or complain to the people that are following them. This is a HUGE mistake that people make. One of the biggest lessons I've learned in this profession is that you can NEVER be negative or complain to the people on your team. I introduce you to a concept that has been so impactful to me, "pass negatives up and positives down". My goal is that when you're finished listening to this training, you'll be in a better position to lead people and inspire them to take action. I want you to be the type of leader that can inspire and make a difference in the lives of others all over the world. That is one of the greatest gifts the network marketing profession gives us all.
In this episode I welcome a very special guest, personal branding and social media expert Nadya Melton. Nadya is one of the top authorities on using videos to help you build what she calls your own "Celebrity Brand". Nadya is a good personal friend and has been one of the biggest mentors to me personally in helping me launching my own brand. If you have EVER wanted to start using videos to help you grow your home business faster than she is the one to learn from. Her and her husband John have been six figure earners in the network marketing profession for the last 10 years. They started to grow frustrated from the daily "grind" of building a traditional network marketing business and knew there had to be a better way. It was then that they decided to embrace the world of online marketing and saw social media as an incredibly powerful way to generate leads and leverage their time. One of their biggest motivators was to be able to truly "work from home" and build a business that would allow them to spend more time with their two children. They have created 2 very successful online courses teaching people how to brand themselves, generate leads using social media and grow a home business. Nadya has a very popular blog www.nadyamelton.com and her and John have a private mastermind group on Facebook, My Lifestyle Academy with over 5,000 members. If you are looking to start doing videos or just want to improve what you are already doing, then I know you find this episode incredibly valuable.
In this episode we will discuss the benefits that come from when you start to treat your network marketing business like it's your job. When most people join this profession it's the first time in their lives that they have ever been in the situation to be their own boss. What they find out pretty quickly is that they are actually terrible bosses. Most people are used to having someone to tell them what to do and hold them accountable for their results. In the network marketing profession that doesn't exist. It is one of the biggest reasons why people fail. In this training I'll explain exactly what I mean. I'll share with you the biggest areas where we fail ourselves as bosses and how it kills our business. I'll finish by giving you 4 specific areas you can begin to focus on today to help you start creating better results.
In this episode I explain that if you can learn how to start talking less, you will actually begin to recruit more people into your business. One of the hardest things for me to learn early on in my network marketing career was to resist the urge to personally explain everything and answer questions for prospects. A very valuable less to learn is this, "The less YOU say, the more money you will make." I go over exactly what that means and break the exposure process down piece by piece and explain your role. I'll introduce the concept of acting as a "consultant" when dealing with prospects and how that can dramatically improve your results. I'll give you specific tips on helping you become better at prospecting and presenting. I'll also go over the biggest mistake I see people making that keeps them from being a great closer. When you're done this training I promise you that you'll never look at the recruiting process the same again!
In this episode I go over the right way to help a new rep get started and launch their business. Having a simple, defined process for getting new people started is the key to creating duplication. People spend so much time and effort trying to recruit people and then once they sign up, never get that new person started the right way. You need to think of this process as your new person's orientation to the business. When done properly, this will make the new person feel more confident and excited about the business. I will give you 5 specific elements that should be a part of this process that you can start immediately implementing in your team. Follow this game plan that I lay out in the episode and you will see far less people quit and fail and create massive momentum in your business.
In this episode I go over how to recontact the people on your list that have already told you no. A huge mistake many people make is never following up with the people that weren't initially interested. The biggest lesson I've learned is that when people tell you 'no', what they're really saying is just 'not now'. Their situations change over time and that's why it's critical to have a strategy to be regularly following up with the people you know. I will give you 4 different approaches you can use when reconnecting with these people. I'll also share with you an amazing app that I use to help track these follow-ups. By the time this training is over, you will be ready to start contacting people today and put together a strategy that will help you never miss an opportunity ever again!
In this episode I introduce the concept of an 'A Player'. I explain how most people in network marketing struggle because they spend their time prospecting and working with the wrong people. 'A Players' are the most successful and influential people that you know. They are the ones that usually fall on your "chicken list". In this training, I give you some strategies and exact scripts that you can use to begin to recruit the right kind of people into your business. When you elevate the level of people that you approach, you start to see dramatically different results. I'll also give you a strategy to get over the fear you are experiencing now that is keeping you from reaching out to the successful people you know. This is a MUST listen to training for anyone on your team.
In this episode I will give you 3 simple but incredibly powerful phrases that will help you INSTANTLY create better results in your business. I explain how mastering the invitation process allows you to increase the amount of exposures you are able to create which will in turn help you create better results. I explain the biggest mistake I see people making when it comes to the invite and give you some tips to help you master this skill. These 3 phrases are simple to learn, easy to use and will absolutely help you recruit more people into your business. Enjoy!
In today's episode I discuss what in my mind is the absolute "key" to you unlocking long-term residual income in your network marketing business - CUSTOMERS. We are going to talk about the importance and necessity of customer acquisition to creating sustainable "walk away" residual income. It's the greatest gift that the network marketing profession offers to those that are involved. The problem however, is that for many people it remains nothing more than an unfulfilled promise. Many companies have failed to deliver on what they promise to their distributors. In my opinion, one of the biggest reasons that this happens is that many of the behaviors that are being taught are not conducive to creating residual income. There's been shift in many companies to focusing almost 100% on recruiting. There's no emphasis on customer acquisition or product training and their compensation plans don't really reward that behavior. There is however, a movement that is happening now back to more of a focus on the value of the customer. In this training I discuss what this means to all of you and your business. I give you some strategies and tips that you can start implementing in your business and on your team to help you build a massive customer base so you can create that residual income that you've always dreamed about.
Do you want to conquer your fear of public speaking and learn how to become a great presenter? If you want to become a top earner in your company you HAVE to learn how to present. In this episode I give you a detailed step-by-step plan to help you master how to give the following types of presentations: your personal story, your company's opportunity presentation, basic / quick-start training and inspirational training. I'll teach you all of the "tricks" that I've learned to help me master public speaking and presenting. Public speaking has always been one of my greatest fears most of my life. Actually forcing myself to give my first presentation was one of the hardest and scariest things I've ever done. However, the moment I gave my first presentation my business changed forever. I will share with you the top 5 tips I've learned over the last 10 years that will help you not become a good, but a GREAT presenter. I'll help you get over your fears or whatever is holding you back so you can experience a true breakthrough in your business and your life. For many of you, this will be one of the most important trainings of your life.
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