Your Virtual Upline Podcast

Today I have a special episode for you. I'm sharing an interview that I did with a client of ours who has been a really important member of our community for quite some time, Kim Lima.

In this episode, Kim talks about her journey of starting over and changing companies, after she built a successful business over more than a decade with her previous company. You'll hear how Kim did this in a season of big change in her life, and she reveals her thoughts before and after moving from a company that she no longer felt passionate about or aligned with. This wasn't an easy decision for Kim to make at the age of 52, but not only did she make the move, but in less than a year she has been able to build a business that rivals the previous one she built over many years!

This conversation Kim and I have is a very important one. I want to normalise the idea of changing companies, and this is something that not a lot of people talk about or it is often viewed as being something negative or bad to do. I don't necessarily believe this is true, and as Kim's story proves, there absolutely are certain times and situations when changing companies is the right thing to do. This is something that only you can answer for yourself, but what I feel really matters is the way you go about doing it, in the right way as Kim has done.

If you're considering making a change, hopefully this episode gives you the other side of the story to help you make an educated decision that is the right one for you and your family!

As I've been sharing, I'll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group, and you can register now at www.yourvirtualupliine.com/vipgroup!

Listen to Learn

5:32 - What ultimately led Kim to make the decision to go in a different direction with her business

8:22 - Although people often change companies for the wrong reasons, why this can be a positive move to make

10:32 - The way in which Kim set the tone with her company before leaving and why this was so important to her to do

13:12 - The mindset she had as she embarked on a new venture and why she says that betting on herself made all the difference

19:51 - A special ask for you regarding how you can support this podcast and its message

23:21 - How the groundworks Kim laid over the years led her to what she says is the perfect business for her and her customers

32:47 - What the record month she had looked like, and why she is upfront and honest about the months that aren't record breaking ones

37:08 - Kim's final thoughts and advice for anyone considering to make a move like she did

Register for Our Free 3-Day Workshop, How to Revive + Monetize Your VIP Customer Group!

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How would it feel for you to find your dream customers on social media? Social media can be a powerful tool in growing your network, but it can often feel very difficult and confusing!

In this episode, I share the simple 4-step process that will attract, nurture, and convert your dream customers. This is the same process we teach, and you can start using it right now with your social media.

As you heard in the last episode, I'll be hosting a free 3-day workshop on July 23rd to July 25th on How to Revive and Monetize Your Facebook Group. I'll be sharing registration details next week on the podcast, so stay tuned!

Listen to Learn

3:00 - How to approach defining what a "dream customer" means to you and your business

7:15 - Ways to begin leveraging the true power of marketing and content

11:18 - Tips for creating content that gets your target audience's attention

13:23 - A special ask for you regarding how you can support this podcast and its message

14:14 - How value content is problem-focused and what this means for your dream customer

22:45 - What proof content looks like and how this type of content is solution-focused

27:15 - Why it's important to understand that humans use emotion, not logic, when making buying decisions

430: 5 Reasons to Have a Facebook Group in 2024

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Facebook Groups is an area that we really want to help you with, so we are going to be spending some time over the next couple weeks talking about groups here on the podcast.

In this episode, I reveal the 5 reasons to have a Facebook Group in 2024, along with specific strategies that will help you revive and monetize your group, giving you your hottest leads yet!

If you'd like to learn more about the ways you can be using your Facebook Group right now to grow your business, I'll be hosting a free workshop on July 23rd to July 25th. I'll be sharing registration details next week on the podcast, so stay tuned!

Listen to Learn

4:54 - The real reason why your Facebook Group isn't working

7:28 - What Facebook statistics are saying about organic reach in 2024

10:45 - A special ask for you regarding how you can support this podcast and its message

11:27 - The ways in which Facebook Groups facilitate hot leads for your business

16:08 - How they create community through shared interest or topic

18:10 - Why you need to ask yourself what value you are really offering the people in your group

18:35 - The role that Facebook Groups play in building key relationships

19:45 - More things to consider if you are not making money through your group every single week

22:14 - A sneak peek at what you'll hear in next Tuesday's episode and what to expect from the upcoming free workshop in July

The Decline of Organic Facebook Reach & How to Adjust to the Algorithm

411: Steal Our 4-Part Transformational Content Plan

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Today I'm teaching you something that we teach in our Love, Serve, Grow program, which is The 4 Phases of Network Marketing Business Growth. I know this will be incredibly helpful with your BIG goal or dream of growing your business in 2024.

So, if your business is not growing, you must go back to Phase One and do the right things, the right way, consistently over time. That is the formula for success to get your business to where you want it to be!

I hope this episode gave you some encouragement, and more importantly, a practical plan to get your business growing again.

Listen to Learn

0:54 - Why you need to get clear on where you are right now in your business

3:23 - What are The 4 Phases of Network Marketing

4:14 - A look at what happens in the first year of your business as you are building it

5:04 - The dangers that exist in the second phase if you focus solely on managing your team, and the frustration and blame that often occurs at this point

9:52 - How the "The Core Four" will become absolutely crucial for your business growth

10:43 - A special ask for you regarding how you can support this podcast and its message

16:33 - What happens when we slip into the managing phase and why this happens to so many

20:45 - A breakdown of the three sections of blaming

24:14 - What the dying phase looks like and a reminder that you always have control of changing things, even at this point

25:06 - My final thoughts on how to begin breaking free from the cycle for good

Follow me on Threads & Instagram at @bob_heilig

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Today, I want to talk about influencer culture. This is something that we just can't avoid these days, especially in our industry. I have some strong opinions on this topic, and I share why I think influencer culture is really damaging our profession.

Do you agree, or disagree? I'd love to hear from you, and either way, I hope you got some value from today's episode!

Listen to Learn

0:42 - The social media post that became the inspiration for this episode and why I feel that it's necessary to be talking about influence culture

1:43 - Taking a close look at the definition of "success" and the questions we really need to be asking ourselves

7:31 - What influencers aren't doing and why this isn't a long-term strategy for success

13:28 - A special ask for you regarding how you can support this podcast and its message

14:19 - A recent coaching call I had that highlights what isn't being represented on social media

21:51 - What success looks like for me (hint: it's about much more than just the money I make!)

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The word "leader" gets tossed around very generously in our industry, and I think this gets us into trouble, so today I want to have a conversation on leadership and what it really means to be a leader.

In this episode, I share my perspective on what leadership is, and what leadership isn't. Plus, I give you some valuable advice and insights that I know will help you in your own business.

Listen to Learn

3:01 - Something I am seeing a lot of in our space regarding leadership and a specific comment I received from a student that inspired this episode

6:57 - A common blindspot that comes up with leadership and how our perspective on content marketing differs from most

10:44 - What I feel is a big responsibility that leaders have right now

13:05 - A special ask for you regarding how you can support this podcast and its message

14:33 - My thoughts on "super seller influencers" and why being one is not the only way to be successful in our industry

18:46 - A final reminder that who you follow isn't what makes you successful

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In case you haven't heard, the FTC recently announced legislation banning non-compete agreements, essentially making it illegal for any company in the United States to have a non-compete on an employee or in our case, an independent contractor.

Today, I want to share my thoughts on this development, and more importantly, provide a warning and a word of caution because I know for a fact that the "vultures" are starting to circle.

So what does this all mean for you, your business, and the industry as a whole? Tune in to find out as I break it all down in this episode!

Listen to Learn

3:26 - My opinion on whether this new ruling from the FTC will be a good thing or not for our industry

5:34 - The two important clauses that are in most distributor agreements and are not covered in the FTC ruling, plus why this is important to be aware of

7:49 - Exciting details on our brand-new workshop, Transformed!

10:51 - Why I believe that this is a just rule, based on my past experiences and what I see in the industry

15:46 - What will never change for you, despite this ruling or any other ones that are introduced

Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed

417: The Downside of Selling Products from Multiple Companies

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Are you frustrated that you're not growing your following on social media? This is a major frustration for so many people right now, myself included if I'm being honest!

Today, I reveal the 3 main reasons why this is happening and I share the plan that we are going to be implementing in our company to address the issue. If you do what I teach in this episode, you absolutely will begin to grow your following again. So I ask you… how exciting would that be?!

Listen to Learn

2:29 - A refresher on the marketing funnel and why understanding the objectives of it is key

5:26 - The type of content you must be creating for cold leads and the first mistake I see people making

8:33 - Exciting details on our brand-new workshop, Transformed!

9:35 - An area where those who are even posting value content are going wrong

12:57 - The key pieces to include in the top-of-funnel value content plus the third mistake that is hurting those who are looking to grow their following

Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed

411: Steal Our 4-Part Transformational Content Plan

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I'm extra excited to share today's episode, because you'll get to hear the story of a long-time client of ours, Shannon, and how she made $4,000 in just one month from a single post she made on social media.

This conversation will not only inspire you, but you'll also learn the tactical and actionable strategies that Shannon actually used, including two specific skills she worked really hard on that made all the difference in the results she has seen in her business!

If you happen to be listening to this episode at the time of publishing, our brand new program, Transformed! starts in just a matter of days, on May 1st. To grab your spot and learn more about the strategies that Shannon talks about here, along with so much more, go to https://yourvirtualupline.com/transformed!

Listen to Learn

6:16 - Some of the things Shannon has had to do differently to adapt and evolve to the current state of her business

8:12 - What she did recently to truly embrace the call of leadership

10:15 - How transformational conversations literally changed Shannon's business (and can for yours too!)

16:01 - Exciting details on our brand-new workshop, Transformed!

18:15 - How Shannon used cross-selling, another powerful strategy she learned in Love Serve Grow

21:18 - What you always need to make sure of when using this strategy in your own business

26:24 - The important distinction to be made and understood about the people who buy from you

Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

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You've most likely seen someone who has left a company, then trashed the company and the people they left. This type of thing happens often in our industry, but why are these 'leaders' doing this? It's because they believe it will make themselves and their businesses look better. However, today I reveal all the ways in which it's actually doing the exact opposite.

How can we expect others who are watching this sort of behavior to respect us and what we do if we don't even respect ourselves? Let's stop tearing each other down and do better while building our industry up!

Listen to Learn

1:32 - What most people do when they leave a company, the reason behind it, and what I've observed during my years in the industry

4:18 - The long-term impact of trashing a company that you are leaving

6:28 - Exciting details on our brand-new workshop, Transformed!

8:56 - Where the opportunity really lies from a business perspective

10:42 - How you can grow personally when leaving a company, and what you can do when observing negative actions from someone else leaving

Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel