Today I talked to Zarak Khan and Laurel Newman about their book Building Behavioral Science in an Organization (Action Design Press, 2021).

As an academic discipline, behavioral science is as the book’s introduction states, an umbrella term that includes social psychology, behavioral economics, and sociology among other fields. As applied in business and government, for instance, behavioral science is often a matter of creating small “nudges” in designing changes to human behavior in hopes of achieving buy-in rather than resistance from those who are wedded to the status quo. Khan and Newman, who co-edited and contributed to this book, are candid about the challenges involved. They are also faithfully committed as professionals to achieving real innovations and transformational advances whenever feasible. In particular, this episode focuses on a pair of behavioral science applications: in HR and in promoting innovation.

Zarak Khan is a Senior Behavioral Researcher at Duke University’s Center for Advanced Hindsight, as well as a Behavioral Science Fellow at the University of Pennsylvania and a board member of Action Design Network. Lauren Newman is a behavioral scientist at Edward Jones, and a former psychology professor at Fontbonne University.

Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

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