Alexandra Franzen is the author of So This Is the End: A Love Story, along with a slew of other books, and has also written articles for Time, Forbes, Newsweek, The Huffington Post, and Lifehacker. When she’s not scribing her own stories, she also works as a copywriter, ghostwriter and writing coach, helping her clients to develop podcasts, videos, websites, pitches, proposals and books.

Head to https://melissaambrosini.com/169 for full episode resources and more inspiring weekly episodes.

I’ve been a fan of Alexandra’s word wizardry for years. Her insights on creativity, following through on what’s important to you, and busting through procrastination are laser sharp, but somehow at the same time, still loving and gentle. (I’m also a huge fan of her personal mantra: Today is not over yet… Try it out the next time you’re Netflix-ing instead of working on your novel, and feel the motivation start to surge!)

So beautiful, if you want to find the courage to express yourself, unlock the creative idea that’s been tugging at your soul, and write like you mean it, then press play — this episode is for you!

In this episode we chat about:

• Alexandra’s uncommon journey to where she is today (09:08)
• How to move through fear to write a book (11:40)
• The key starting point for book writing that most people overlook (13:33)
• Does everyone have a book in them? (I loved her take on this!) (14:16)
• What happens when we suppress our creativity (15:39)
• The 3 ingredients for masterful writing (20:37)
• The 2 things that make a piece of work successful (30:13)
• Her excellent strategy for moving through a ‘vulnerability hangover’ (34:21)
• Why she quit social media for good (38:35)
• The unexpected benefits of disconnecting from the online world (50:58)
• Plus so much more!

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