July 24, 2025

#219 The 'To Die List' vs The 'To Do List': Proven Identity Habits to Boost Longevity | Karen Salmansohn @ Your To Die For Life

1 hour 3 minutes

How many meaningful months do you actually have left?

Karen Salmansohn confronts the fear of death head-on & shows how it can fuel joy, growth & focus. This conversation covers mortality-based mindset shifts, bioharmonizing daily routines, & creating identity habits that connect your actions to your deeper purpose.

Meet our guest

Karen Salmansohn is a best-selling author & Behavioral Change Expert known for blending psychology, neuroscience & bold humor to help people live with greater intention. With over two million books & courses sold, she’s the founder of NotSalmon.com, a personal development hub with 1.5 million followers, and has appeared on Oprah & in Psychology Today.

Her unique background in advertising & design fuels her witty, research-backed content, including bestsellers like How to Be Happy, Dammit. Karen empowers others to break free from autopilot & create more purposeful, fulfilling lives.

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Key takeaways

Stop living on autopilot by focusing on presence over just going through the motions

Use mortality awareness to fuel urgent positive action instead of fear or paralysis

Make decisions through the lens of your future self to avoid regret later

Write your eulogy now to clarify what truly matters & aim for meaningful goals

Replace your to-do list with a to-die-for list filled with lasting experiences & deep relationships

Anchor daily habits to core values since identity creates lasting behavior change

Bridge the gap between your current self & eulogy self with intentional daily actions

Use tools like marble jars & life maps to make time visible & inspire better choices

Apply the greater-than sign to choose long-term fulfillment over short-term comfort

Swap bad habits with better stories & behaviors that support who you want to become

Episode Highlights

04:01 Living a “To Die For Life” With Intention

06:38 Using Death Awareness to Design a Better Life

15:35 Building Identity-Based Habits That Stick

36:41 Practical Tools to Anchor New Behavior

48:54 Overcoming Resistance, Self-Doubt & Old Patterns

Links

Watch it on YouTube: https://youtu.be/RTHQ4rFZPu0

Full episode show notes: outliyr.com/219

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By Nick Urban | Longevity, Biohacking, & Performance

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