The Light Watkins Show

277: Plot Twist: Plot Twist: How an 11-Second Loss Launched Ken Nwadike Jr.’s Mission of Free Hugs, Healing and Peace


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In this Plot Twist episode, Ken Nwadike Jr. shares how missing the Boston Marathon qualifying time by just 11 seconds—twice—led to a life-changing movement of peace, connection, and activism.

Ken grew up in a Nigerian household with a strict mother who instilled discipline and resilience in him from a young age. Despite facing financial struggles and homelessness, he found his way through running, eventually organizing the Hollywood Half Marathon, a moment that brought his mother to tears as she realized the impact of her son’s vision. But it was the 2013 Boston Marathon bombing that sparked his most unexpected turn.

Heartbroken by the attack on the running community that had given him so much, Ken set out to qualify for Boston. But after narrowly missing the mark twice, he chose a different path—showing up at the marathon with a simple but powerful message: Free Hugs for Runners. That act of kindness went viral, and what started as a moment of solidarity turned into a movement of peace.

Ken went on to bring the Free Hugs Project to protests, riots, and difficult moments of national tension, working to bridge divides through human connection. In this episode, he shares how a missed opportunity turned into his life’s greatest purpose, how a single hug can shift perspectives, and what he’s learned about finding common ground even in the most volatile situations.

Tune in to hear how one of Ken’s biggest disappointments became the foundation for a mission that has impacted thousands—and how we all have the power to create change in unexpected ways.

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The Light Watkins ShowBy Light Watkins

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