From Therapist to Copywriter: Crafting Heart-Centered Copy with Arianna Smith

In this episode of the Heart-Centered Therapist podcast, host Sindee Gozansky interviews Arianna Smith, LPC, a licensed therapist and strategic copywriter. We discuss the parallel process of therapy and copywriting, emphasizing the importance of heart-centered messaging and client-centric copy. Arianna is a practicing trauma therapist, and she helps therapists grow their private practices through her copywriting business. 

We discuss the significance of authentic messaging, exploring the intersection of clinical insight and creative strategy. Arianna provides valuable tips on overcoming perfectionism in writing, understanding buyer archetypes, addressing client objections, and maintaining inclusivity in copy. This episode will teach you how to  craft heart-centered messaging that truly resonates for your clients. Perfect for therapists looking to scale their practice from an aligned and authentic place! 

00:00 Welcome to the Heart Centered Therapist Podcast 00:10 Meet Arianna Smith: Therapist and Copywriter 01:25 The Journey from Therapist to Copywriter 02:51 Balancing Clinical Work and Creative Copywriting 04:25 The Importance of Heart-Centered Copy 08:40 Understanding Your Audience and Crafting Your Message 15:47 Addressing Client Objections in Your Copy 19:22 Stages of Change and Client Awareness in Copywriting 24:13 Overcoming Perfectionism in Writing 27:05 Practical Tips for Therapists 27:43 Client-Centric Copywriting 28:52 Engaging the Senses in Copy 30:18 Understanding Buyer Archetypes 35:09 Marketing Strategies for Therapists 36:18 Heart-Centered Messaging 40:04 Inclusivity in Copywriting 44:27 AI in Copywriting 48:43 Conclusion and Resources

Check out Berries:

www.berries.icu/heart-centered

Use Discount Code: Sindee50 for $50 off your first month

Connect with Arianna:

www.ariannasmith.com www.instagram.com/writewitharianna www.facebook.com/thecopycove www.linkedin.com/in/arianna-j-smith https://www.ariannasmith.com/archetypes www.ariannasmith.com/newsletter

 

Connect with Sindee:

Visit my website: https://heartcenteredtherapistpodcast.com/ 

Join the Heart-Centered Therapist Community FB group:

https://www.facebook.com/groups/478651669638167

Instagram:

https://www.instagram.com/heartcenteredtherapist/

Shop Mental Health Threads:

https://mentalhealththreads.etsy.com

Interested in realigning your own practice to be more heart-centered? Join Sindee on her podcast by signing up for a Therapist Alignment Session. This brief, 15-30-minute conversation is a unique opportunity to re-align with your heart-centered approach, both in your client interactions and in the development of your practice.

Whether you're at the beginning of your career or an experienced therapist, these sessions are designed to help you gain clarity on specific issues you're facing. Sign up for your Therapist Alignment Session here:

https://calendly.com/heartcenteredtherapistpodcast/therapist-alignment-session

Want to be a guest on the podcast?

Email Sindee: [email protected]

For more information on the Couples Therapy Mentorship Group, email me at [email protected]