Built in Public

By Courtney JohnsonBusiness Entrepreneurship

Built in Public episodes

August 06, 2024Un-Gatekeeping LinkedIn (part two)
We’re back, and we’re still talking about the most boring social platform in the world: LinkedIn. You read that right. LinkedIn is boring. It is cringe.
And that’s why there’s so much opportunity there, because you just need to be better than the baseline. You just need to show up as yourself, because most people aren’t.
So today, I’m picking up where we left off last week and giving you all my LinkedIn cheat codes for building your audience and connecting with potential clients and customers. It’s all about being willing to put yourself out there and take up space!
If you’ve been avoiding posting on LinkedIn, now is the time to take advantage of this underutilized platform.
Plus, a big thanks to Simmer for sponsoring this episode! Never ask “What’s for dinner?!” again with Simmer!
What’s in this episode:
[00:00] Intro

[01:32] How to grow your LinkedIn audience (and the magic number you should be shooting for)

[05:48] DOs and DON’Ts for sending messages on LinkedIn

[08:14] Why commenting is a powerful tool for getting noticed on LinkedIn

[10:59] The many possibilities LinkedIn can open up for you

[14:50] The permission you need to post on LinkedIn as an export and thought leader, right now
Hang out with me and get access to everything you need to crush it in your career on my Patreon. Join now for access to dozens of tutorials, tips, resources, and subscriber-only podcasts for only $10 a month!

Links
Join the next LinkedIn cohort!
Get my Free LinkedIn profile guide!
Get my LinkedIn Training Course!
21 min
July 30, 2024Un-Gatekeeping LinkedIn (part one)
We’re talking about LinkedIn, a platform that’s not sexy. Honestly, it’s a little cringe at times. And that’s why you need to be there, because the bar is so low when it comes to standing out and making waves.
Today, I’m sharing my cheat codes for how to get started and set up your profile on LinkedIn (less boring than it sounds), how to start presenting yourself as a thought leader, and why you need to be on LinkedIn in the first place!
If you’ve been avoiding posting on LinkedIn, this episode is the kick in the pants you need to get back on this untapped platform.
Plus, a big thanks to Simmer for sponsoring this episode! Never ask “What’s for dinner?!” again with Simmer!
What’s in this episode:
[00:00] Intro

[01:23] Why there is SO MUCH untapped opportunity on LinkedIn

[04:25] What LinkedIn is for and how to brand yourself as a thought leader there

[07:40] What you should be adding to your profile to help you stand out

[09:56] What kind of content you should be creating and posting on LinkedIn

[12:28] The content you should NOT post on LinkedIn
Hang out with me and get access to everything you need to crush it in your career on my Patreon. Join now for access to dozens of tutorials, tips, resources, and subscriber-only podcasts for only $10 a month!

Links
Join the next LinkedIn cohort!
Get my Free LinkedIn profile guide!
Get my LinkedIn Training Course!
19 min
July 23, 2024Un-Gatekeeping TikTok
There are plenty of TikTok coaches out there right now selling you one strategy after another, but let’s be real: Most of them don’t work. Today, I’m giving you the personal cheat codes that actually work to get attention and grow your TikTok and online presence.
If you’ve been struggling to make waves on TikTok or any short form media for that matter, this episode is for you.
Plus, a big thanks to Simmer for sponsoring this episode! Never ask “What’s for dinner?!” again with Simmer!
What’s in this episode:
[00:00] Intro

[01:51] What you need to dial up about yourself to get noticed

[04:44] Why you need to get out of your comfort zone (both literally and figuratively)

[06:16] Give your audience content on what they want to become, not just who they are now

[11:47] Why bad content is still better than no content at all and how to keep yourself consistent as a creator
Hang out with me and get access to everything you need to crush it in your career on my Patreon. Join now for access to dozens of tutorials, tips, resources, and subscriber-only podcasts for only $10 a month!
Connect with Courtney
Courses
Newsletter
TikTok ⁠⁠
Linkedin ⁠
Instagram
Twitter ⁠⁠
YouTube
18 min
July 16, 2024Un-Gatekeeping the Interview Process with Layla Shaikley
Laila Shaikley makes her own luck, not with influence or money or connections, but with sheer persistence. And she’s here today to share how that persistence and willingness to put herself on cringe mountain has opened up one opportunity for another for her – and why it’ll do the same for you.
If you’ve ever felt the twinge of imposter syndrome or talked yourself out of opportunities because you felt “unqualified,” you need this conversation.
What’s in this episode:
[00:00] Intro

[02:00] Why building your personal brand is a chance for you to share your own cheat codes and share your expertise

[04:00] Why parenting and leadership require many of the same skills

[09:00] How you can create your own luck through persistence

[16:00] What you can do to stand out at interviews

[25:00] How you should guide your own narrative during the interview process

[30:00] Why you should apply for jobs you’re underqualified for

[38:00] The cheat code to reading more books

[43:00] How to fight fear through problem solving and innovation
Hang out with me and get access to everything you need to crush it in your career on my Patreon. Join now for access to dozens of tutorials, tips, resources, and subscriber-only podcasts for only $10 a month!

Connect with Layla Shaikley
Instagram
LinkedIn
Podcast
TikTok
Threads
Wise Systems
Connect with Courtney
Courses
Newsletter
TikTok ⁠⁠
Linkedin ⁠
Instagram
Twitter ⁠⁠

YouTube
49 min
July 09, 2024Un-Gatekeeping Male-Dominated Industries with Angelina Lawton
My guest today has been un-gatekeeping male-dominated industries for decades now, and she’s ready to bring a new generation of women into sports and finance. Angelina Lawton, entrepreneur, CEO and founder of SportsDigita, is here to give us the cheat codes on creating a killer network, an irresistible personal brand, and an untouchable digital footprint.
If you’ve thought about going into sports, tech, or finance as a female entrepreneur, this conversation is the kickstart you need.
What’s in this episode:
[00:00] Intro

[01:00] Why your network and the people you follow are crucial to breaking into sales and finance

[07:00] The power of a personal brand (and why you should have started yours yesterday)

[13:00] Why you don’t exist if you don’t have an internet footprint

[20:00] How you can stop apologizing at work

[28:00] Why it’s time for women to stop being afraid of the tech industry and start taking up space

[32:00] How to manage your time like a boss
Hang out with me and get access to everything you need to crush it in your career on my Patreon. Join now for access to dozens of tutorials, tips, resources, and subscriber-only podcasts for only $10 a month!

Connect with Angelina Lawton
SportsDigita
Angelina’s Personal Website
Linkedin
Instagram ⁠
Twitter ⁠
Connect with Courtney
Courses
Newsletter
TikTok ⁠⁠
Linkedin ⁠
Instagram
Twitter ⁠⁠
YouTube
41 min