Built in Public

By Courtney JohnsonBusiness Entrepreneurship

Built in Public episodes

December 24, 2024Un-Gatekeeping Brand Gifting with Nancy Kaatz
Stop paying for your stuff! If you’re an influencer, a thought leader, or honestly have any kind of public presence, you could be getting free sh*t left and right. And Nancy Kaatz is here to tell us exactly how we can start.
In this episode, Nancy and I dig into what you could be getting, how to link and start affiliate programs, how to contact brands directly, and how to stop overthinking and start posting. Plus, we’re sharing some of the craziest stuff we’ve seen other creators get for free. If you want to start getting free stuff from brands you use every day, this episode is for you.
What’s in this episode:
[00:00] Intro

[01:48] Why you should be linking literally everything

[04:35] Why it’s time for you to apply for Amazon’s affiliate program

[09:58] How and where you should be contacting brands

[19:43] How to stop being overthinking and just get to creating

[24:50] Why you should be tagging any and all brands shown in your content

[30:46] Some of the wildest stuff we’ve seen people get for free
Sign up for my next LinkedIn Cohort, starting Jan 6 (through Jan 27!)

Connect with Nancy Kaatz
Follow Nancy on TikTok
Join Content Creation 101 Live
Follow Nancy on Instagram
Connect with Courtney
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43 min
December 17, 2024Ungatekeeping My LinkedIn Course
Alright, if you’ve been around here for a minute, you’ve heard me talk about my Level up on Linkedin Accelerator course.
But today, I’m giving you a full breakdown. I’m going through what this course is for, why I started it, the week by week structure and course outline, and some commonly asked questions about my course. (Plus, some testimonials from former students.)
If you’ve been curious about this course and how it could actually benefit you and your career, this episode was literally made for you. Let’s jump in and I hope to see you in my LinkedIn course in January!
What’s in this episode:
[00:00] Intro

[00:17] A little background on my LinkedIn cohort

[04:16] How my LinkedIn course is structured

[07:47] What we cover each week in the course

[15:35] Answering some commonly asked questions about my LinkedIn course

[19:04] Who this course is for
Sign up for my next LinkedIn Cohort, starting Jan 6 (through Jan 27!)
Connect with Courtney
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Linkedin ⁠
Instagram
Twitter ⁠⁠

YouTube
24 min
December 10, 2024Ungatekeeping Venture Capital with Kate McAndrew
How do you unlock the elusive world of venture capital and make sure you’re putting your best foot forward as a founder? It’s more than just having a great idea or a slick pitch deck. It’s about being able to express your authentic self honestly and openly to investors – and yes, having a LinkedIn profile helps.
In this episode, Kate McAndrew is here to ungatekeep the VC world, sharing insights on cofounder splits, due diligence, and what funders really want to see. Plus, we get into self-care with high ROI, the power of branding through feminine archetypes, and why it’s sometimes necessary to say “no.” Ready to decode the VC game? Let’s go!
What’s in this episode:
[00:00] Intro

[01:27] Why cofounders shouldn’t necessarily have equal splits

[02:40] What due diligence looks like in VC funding (and how your LinkedIn profile factors in)

[08:00] Why refusing to have a LinkedIn profile is an outdated perspective

[11:51] What VC funders are actually looking for in a founder

[15:00] The Goddess Guide to Branding and the feminine archetypes it lays out for companies and start-ups

[25:18] Why self-care is crucial and finding self-care with the best ROI for you

[32:51] Reframing and getting comfortable with saying “no”

[39:39] Why Kate doesn’t get out of bed for less than a billion dollars
Hang out with me and get access to everything you need to crush it in your career on my Patreon. Join now for access to dozens of tutorials, tips, resources, and subscriber-only podcasts for only $10 a month!

Connect with Kate McAndrew
Connect with Kate on LinkedIn
Visit the Baukunst website
Get the Goddess Guide to Branding
Connect with Courtney
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Linkedin ⁠
Instagram
Twitter ⁠⁠
YouTube
45 min
December 03, 2024Un-Gatekeeping How to Build Community with Your Customers with Michael Rangel of Novo
How do you build a business that your customers (not just you or your team) actually feel invested in? It’s not just about having a good product or a great price point. It stems from building community with the people who actually use your product.
And in this episode, Michael Rangel of Novo is here to tell us exactly how he’s done that (along with sharing some of his other awesome career cheat codes.) Michael’s breaking down why transparency matters, why failure is the best teacher, and why you have to put aside your ego when it comes to business. Let’s get into it!
What’s in this episode:
[00:00] Intro

[00:44] What Novo is and how it helps small businesses

[05:42] Do you really need formal education to succeed in business?

[09:26] The necessity of rejection and failure in business

[12:59] How creating a culture of transparency will transform your business for the better

[15:22] Why you have to build community with your customers

[20:05] Why you need to leave your ego behind when it comes to business

[29:22] What you should prioritize over a paycheck when starting your career
Hang out with me and get access to everything you need to crush it in your career on my Patreon. Join now for access to dozens of tutorials, tips, resources, and subscriber-only podcasts for only $10 a month!

Connect with Michael Rangel
Connect with Michael on LinkedIn
Visit the Novo website
Connect with Courtney
Courses
Newsletter
TikTok ⁠⁠
Linkedin ⁠
Instagram
Twitter ⁠⁠
YouTube
36 min
November 26, 2024Q & A: ADHD Hacks, Non-Negotiables, and My Hot Career Takes
You have questions, and I’ve got answers! Q&As are my absolute favorite, and I’m holding nothing back today.
I’ve got some hacks for my ADHD girlies out there, how to overcome cringe mountain and show up consistently on social media, a ton of career advice from getting started to making big transitions, PLUS my hot take for this episode: why that lay-off might be the best thing to ever happen to you. Let’s get into it!
What’s in this episode:
[00:00] Intro

[01:35] How to show up when you’re terrified of cringe mountain

[05:30] My best productivity hacks for ADHD girlies

[11:15] How to take a step back when you’re making a career changes

[16:56] Hacks for showing up and staying consistent on social media

[22:15] Why getting laid off could be the best thing for you
Hang out with me and get access to everything you need to crush it in your career on my Patreon. Join now for access to dozens of tutorials, tips, resources, and subscriber-only podcasts for only $10 a month!
Connect with Courtney
Courses
Newsletter
TikTok ⁠⁠
Linkedin ⁠
Instagram
Twitter ⁠⁠

YouTube
24 min
November 19, 2024Un-Gatekeeping Personal Finance with Michela Allocca
This episode is all about money, baby, and in particular, how to keep and use that money wisely. Because when it comes to using our money mindfully, it’s not about restriction. It’s about saying “yes” to purchases with intention and in a way that brings value to your life.
Michela Allocca of Break Your Budget is here to share her top five personal finance cheat codes. From her thoughts on shopping, to where to find high quality (and reasonably priced) products, to her top career tips, this is an episode you can’t miss.
What’s in this episode:
[00:00] Intro

[01:44] Why shopping is NOT a hobby

[06:46] How to curate products and purchases mindfully

[11:30] Some of the things you shouldn't spend money on

[16:12] The types of things you SHOULD be spending money on (and where you can find those things)

[25:16] How to save money on everyday items and routines

[33:13] Why you’re wasting your time searching for your dream job

[36:57] What task tracking is and how it can catapult you to success
Hang out with me and get access to everything you need to crush it in your career on my Patreon. Join now for access to dozens of tutorials, tips, resources, and subscriber-only podcasts for only $10 a month!

Connect with Michela
Connect with Michela on LinkedIn
Follow Michela on Instagram
Visit the Break Your Budget website
Connect with Courtney
Courses
Newsletter
TikTok ⁠⁠
Linkedin ⁠
Instagram
Twitter ⁠⁠
YouTube
44 min
November 12, 2024Un-Gatekeeping Self-Publishing with Ellen Polk
Everyone you know wants to write a book… But how do you actually do that?
In this episode, I’m joined by Ellen Polk to actually break down the pieces of self-publishing (and a little trad publishing too.)
We’re covering why you probably have enough content for a draft already, how you can still have a team in self-publishing, why traditional publishing isn’t necessarily a smaller investment, and at the end of the day, how you actually get your ROI from a book you’ve written. Let’s get started!
What’s in this episode:
[00:00] Intro

[00:20] ⁠⁠Make managing your taxes simpler and less expensive

[02:23] An introduction to Ellen and her company, Sage House Editorial

[04:39] Why, if you make content, you already have enough material for a book draft

[12:35] Why self-publishing doesn’t mean doing everything alone

[15:43] Breaking down how self-publishing vs traditional publishing works (including their similarities)

[21:09] How to think about the ROI of it all

[26:55] How getting clear on the problem you’re solving with your content and your book
Join Collective and make managing and filing your taxes so much simpler (and less expensive!)

Connect with Ellen Polk
Connect with Ellen on LinkedIn
Follow Sage House Publishing on Instagram
Visit Sage House Publishing website
Connect with Courtney
Courses
Newsletter
TikTok ⁠⁠
Linkedin ⁠
Instagram
Twitter ⁠⁠

YouTube
39 min
November 05, 2024Un-Gatekeeping Personal Brand with Donavan Barrett
When it comes to audience building and growing your personal following, it’s all about the content, baby. And if the content’s not good, your personal brand isn’t going to grow.
So in this episode, I’m sitting down with Donavan Barrett of Narrative Collective to give you the cheat codes you need to make more engaging content. We’re covering why some of us are afraid of being seen, how to create more interesting (and less preachy) content, and why you don’t have to worry about algorithms. Let’s dive in!
What’s in this episode:
[00:00] Intro

[00:20] ⁠⁠Make managing your taxes simpler and less expensive

[04:27] How to break out of your shell and try new things when it comes to content creation

[07:21] Why you have to stop worrying about the algorithm

[14:31] Figure out the audience that you want to be speaking to

[21:53] One of Donovan’s favorite content creation tactics

[30:04] How to leverage other brands and creatives to grow your following
Join Collective and make managing and filing your taxes so much simpler (and less expensive!)

Connect with Donavan
Connect with Donavan on LinkedIn
Follow Donavan on Instagram
Visit the Narrative Creative website
Connect with Courtney
Courses
Newsletter
TikTok ⁠⁠
Linkedin ⁠
Instagram
Twitter ⁠⁠
YouTube
43 min
October 29, 2024Un-Gatekeeping Influencer Marketing
If you’re a relatively new or small content creator, you’re probably in the place I was last year–making a few deals, but not knowing what to charge or where to look for partnerships.
Well, look no further, friends, because I’ve got Kelsey of Elizabeth Talent here today to share her top five influencer marketing cheat codes. Her tips are going to help you find better partners, make better content, and make you more money. Let’s dive in!
What’s in this episode:
[00:00] Intro

[00:20] ⁠⁠Why you need to join Intuition University

[02:57] How much money I’ve made through brand deals in 2024 as a content creator (and why I made SO MUCH less in 2023)

[07:34] Why you need to be doing brand research outside of Google and other public spaces

[17:41] Why you should be creating the kind of content that you like to see

[23:11] Why it’s time you for to get comfortable with cold outreach

[29:50] How to start thinking about your worth–and charging for it

[37:14] Why you need to take a look at your network (but not in the traditional sense)
Get in on Intuition University⁠ before the doors close on Oct 31!
My next LinkedIn cohort starts on Oct 28! If you’re ready to level up on LinkedIn, you can’t miss this.

Connect with Kelsey
Connect with Kelsey on LinkedIn
Follow Elizabeth Talent on Instagram
Visit the Elizabeth Talent website
Connect with Courtney
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TikTok ⁠⁠
Linkedin ⁠
Instagram
Twitter ⁠⁠
YouTube
52 min
October 22, 2024Un-Gatekeeping Fame with Whitney Uland
Listen up! Fame is a resource. It can get you attention, opportunities, and options– but you have to be willing to embrace it and be seen as your authentic self to cultivate it.
And I get it. That can be hard, which is why I’ve got Whitney Uland here with me today to walk through her five best cheat codes on how to create fame for yourself and overcome some of the mindset blocks that keep us from being seen.
If you’re ready to be seen and make waves, this is an episode you can’t miss. Let’s dive in!
What’s in this episode:
[00:00] Intro

[00:20] ⁠⁠Why you need to join Intuition University

[03:18] How to get over your fear of being seen and step into the identity of a celebrity

[10:10] How to show up more authentically online

[19:33] How to create boundaries and feel safe being seen

[30:01] Why you need to be triggering to get seen (but maybe not in the way you think)
Get in on Intuition University⁠ before the doors close on Oct 31!
My next LinkedIn cohort starts on Oct 28! If you’re ready to level up on LinkedIn, you can’t miss this.

Connect with Whitney
Follow Whitney on TikTok
Follow Whitney on Instagram
Work with Whitney

Connect with Courtney
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TikTok ⁠⁠
Linkedin ⁠
Instagram
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YouTube
39 min