In our many interactions with gym owners through our coaching programs, there’s one theme we keep seeing repeating over and over.

When things get a bit tough in the business, many gym owners find themselves going back to the comfort zone of the training floor. This is what they love and have done for years before they decided to become an entrepreneur.

Nobody can begrudge you from doing what you love, but the reality of being a gym owner is that you are responsible for growing the business. You are responsible for paying your staff, leases, and other crucial details to keep the lights on.

Being on the training floor and connecting with your clients is all good, but this isn’t your primary role.

To be a successful gym owner, you must know your role and where to spend your time. In this episode, Tim and Randy break down the roles of a gym owner and the tasks that have the greatest ROI on your time. 

Key Takeaways

- Keynote speakers for the FitPro Growth Summit (01:03)

- What’s the role of a gym owner (03:40)

- Should an owner be on the training floor? (05:15)

- The path is math (06:07)

- Who, not how (09:21)

- Nobody will come to save you (11:20)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

I don't know about your area, but there seem to be more gyms opening at a rate we've not seen before. Gym after gym popping up and grand openings all around.

What does this mean for current gym owners?

It means we've got to up our game to beat the increased competition. And the only to do so is by leaning on the experience clients get in your business.

Everybody is offering fitness, but the X-factor is the X-perience.

This is something that is fully in your control, and nobody else can match it because it's your experience. Nobody else can do it as you do.

So, how do you ensure clients are getting the best experience ever in your gym?

Tune in to find out!

Key Takeaways

- More gyms popping up everywhere (02:50)

- How to beat the competition (03:25)

- Experience is the X-factor (03:54)

- Clients are looking for results and experience (06:03)

- Experience is the big differentiator (11:56)

- Control your product to control the experience (13:49)

- There's always room to get better (16:01)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

One of the biggest challenges in the fitness industry is keeping staff long-term. The latest stats show that the career length of a personal trainer is less than one year.

Historically, we’ve had a very high turnover as an industry which is a pain for a lot of gym owners. In fact, the fitness industry has the highest turnover of all industries.

There are many theories advanced as to why trainers get their certifications only to work less than a year before moving to something else, but in this episode, Tim and Randy look at some of the things you can do in your gym to keep your staff longer.

One of these things is staff training. Personal trainers want to feel equipped through education to handle their work. This is more important to them than anything else.

Another important thing is to have a bigger mission in your business that you can then sell to your staff. This is particularly important to the younger generations who want to feel part of something bigger.

Tune in to this episode as Tim and Randy share some valuable tips to help you keep your staff longer.

Key Takeaways

- FitPro Growth Summit 2023 update (00:40)

- The average career lifespan of a personal trainer (02:48)

- Career progression in the fitness industry (03:20)

- DISC Assessment for trainers (04:50)

- Be OKAY with trainers leaving (06:28)

- What drives/motivates personal trainers? (11:22)

- How to get your team buy-in to your mission (14:07)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

As this year comes to a close, we have one question for you; did you achieve what you set out to achieve at the beginning of the year in your business?

If you didn't, take a hard look at yourself because, at the end of the day, if you don't do anything, nothing will ever change.

As gym owners, we sometimes hold our clients to a higher standard than we normally hold ourselves. If our clients want a result, we give them everything they need and hold them accountable.

But in our case, we have all the information we need, but we fail to take action. There is no shortage of business information from different sources. This podcast alone has 379 episodes on different aspects of running a successful gym business.

The key is that at the end of the day, you must decide to take action; nobody will do it for you. Application has to follow information. 

Just do it!

Key Takeaways

- Business Accelerator Coaching Program announcement (00:37)

- Do you really need more information (01:49)

- Application has to follow information (02:33)

- If you don't do anything, nothing will happen (08:09)

- Bet on yourself and take the next step (10:13)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

How easy is it for your clients to do business with you? Are they facing friction at any point in their journey?

Most business owners don’t understand where potential customers and even existing ones struggle while doing business with them.

In this episode, Tim and Randy are talking about inefficiencies in business and how they impact profitability.

In the case of a gym owner, you should constantly look at areas where you can be more efficient. It can be in how you conduct your training sessions, payment process, ease of booking appointments, etc.

Tim recently rebranded his gym, now known as Legacy Personal Training to bring even more efficiency. The layout of the new gym and everything makes the training sessions much more efficient, which definitely impacts profitability.  

Listen in for tips on how you can improve efficiency in your business and make more money!

Key Takeaways

- FitPro Growth Summit update (01:22)

- Inefficiencies in business (03:34)

- Changes we’ve made to be more efficient (05:14)

- Efficiency equals scale (11:30)

- The goal of any business (12:04)

- An efficiency audit for your business (13:47)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

We have talked many times in this podcast about the numerous benefits of the semi-private fitness training model. We believe in this model and have made a full transition in our training facility.

We have also helped a lot of gym owners transition through our coaching program.

In this episode, Zach and Tim discuss how we transitioned over the years to where we are now.

Zach has been the Fitness Director during this time and assures gym owners that the transition is not as hard as they might think.

Tune in to hear how we went about it.

Key Takeaways

- The transition from boot camp to semi-private model (03:21)

- Take a hard look at the data (05:40)

- What is semi-private training (08:59)

 - The best thing about the semi-private model (11:18)

- Where to start with changing your model (15:58)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

How do I run semi-private training for six clients and not have all six doing the same thing? This is the question many gym owners ask.

It doesn’t seem like a big deal, but it actually is. Why? Because many gym owners don't have a system and structure in place, and they are just leaving their coaches to decide what to do.

That scenario makes gym owners vulnerable because if a coach is not really good, you can lose your clients. Or if you have a fantastic coach, they could leave you, and all your clients will go with them. 

What you need is a system that is easy to execute, which will make a mediocre coach with a great personality able to execute it consistently on a daily basis.

And you need to tune in for this episode because Tim is joined by his Fitness Director, Zach Columbia, and they will dive into programming for semi-private training. 

Such a system will allow you to have up to six clients on the same program, but they will have the impression that it’s designed for each one of them personally. (Which is actually true.)

This model has been the staple of Tim’s gym for years, clients LOVE it, the coaches love it, and the business loves it!

So let’s jump in and find out more!

Key Takeaways

- Intro (00:00) 

- How do we program for multiple clients? (02:05)

- Universal phases with clients (04:23)

- It has to be simple (07:24)

- Three goals that clients usually have (09:00)

- Programming customization - oh, my gosh, this thing's for me! (10:46)

- Consistency is even more important than quality (14:57)

- The risk of leaving creating the programs up to the coaching staff (18:37)

- Make 2023 the best year that you have had in business (21:26)

Additional Resources

- If you need help with this, jump on a call.

- The Math of Marketing Free Training 

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Ask any gym owner about the least favorite part of their job, and you'll likely find quite a few of them talk about hiring team members.

It has always been a challenge in our industry, but the past couple of years have been tough.

In this episode, Tim and Randy are joined by Karen Broadwater. She's the president of Iron Tribe Fitness, with 31 locations, and she's also a member of the Iron Circle.

She is one of the few people whose faces light up when you start talking about HR issues.

She helps us with useful tips on attracting and retaining the best people and building a successful team.

Tune in.

Key Takeaways

- Getting referrals from your team (04:58)

- How to incentivize your team (06:09)

- The secret sauce for a successful team (08:02)

- What do you stand for? (09:39)

- Attracting the best people (12:29)

- What to look for in a coach (14:19)

- Staff development process (18:02)

Additional Resources

- The Math of Marketing Free Training 

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If you want to run a successful fitness business, you have to know your numbers. If you don’t know the numbers, then you don’t have a business.

As a matter of fact, this is one of the major differences we see in our coaching program between successful gym owners and those who struggle.

In this episode, Tim and Randy break down some of the numbers you should know and explain why. You don’t have to know them by heart, but you should be tracking them and at least have them somewhere on a dashboard.

These metrics will give you a clear picture of the health of your business and inform the decisions you make. They help remove guesswork or emotions from your decisions.

Check them out!

Key Takeaways

- Gross revenue (04:00)

- Net profit (05:25)

- Client lifetime value (06:40)

- Month-over-month growth (10:40)

- Cost per acquisition (11:37)

- The delta (12:26)

- Take emotions out of data (16:59)

- Revenue per client per month (17:14)

- Churn (18:50)

Additional Resources

- The Math of Marketing Free Training 

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

We are in the process of rebranding our gym, Pulse Fitness, into Legacy Personal Training. We've invested $500,000 into this rebrand with repainting, flooring, equipment, and lighting. It's just a brand-new facility.

While we were able to raise most of this capital out of pocket, we also had an ingenious way that you should hear about. We've not heard of any other fitness facility doing this.

During the State of the Union address to announce the rebrand and the changes that will happen, we announced to the clients that we were selling ten lifetime memberships for $25k each.

With a lifetime membership, a client gets unlimited lifetime personal training, products at cost, parking space, and many other perks.

So far, we have sold 7 of these lifetime memberships, with the other 3 going soon.

For a gym owner who has been in business for a while, this is a fascinating way of raising capital to fund your next gym without going into debt.

Tune in to learn more details on how we did it and how you can implement it in your gym

Key Takeaways

- We are rebranding our facility (02:09)

- Selling lifetime memberships (03:51)

- Why clients bought the lifetime offer (06:24)

- How to raise capital for your next gym (08:34)

- Financing without going into debt (12:57)

- Future pacing- selling the vision for the future (13:12)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!