Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business.

Not that the struggles or problems eventually disappear, but the more we remain in the game, the better we become at dealing with them.

As a gym owner, you'll find yourself going through periods of struggle and even questioning a lot of things about your business. You might even resent your employees for not caring as much as you do, not knowing that it's your business, not theirs.

But entrepreneurship can also be very rewarding when we push through the struggle and solve problems in our businesses.

In this episode, Tim and Randy have a few tips to help you get through those periods where you feel overwhelmed with the entrepreneurial struggle. Tune in!

Key Takeaways 

- Fitness Growth Summit 2023 announcement (00:51)

- The realities of entrepreneurship (02:28)

- The 10,000 hours rule (06:53)

- Take the emotions out of the situation (08:22)

- You're not alone in the struggle (11:03)

- It takes what it takes (13:30)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises.

What holds so many people back is the fear of trying out new things.

In this episode, Tim and Randy outline some of the changes about to take place at Pulse Fitness Gym, including a completely new remodel and a new branding that will mean higher rates for all members.

Tim also gives an update on the commercial real estate project that has been in the works for a while now and a further update on an exciting upcoming Iron Circle project.

Tune in to this episode to find out what’s coming up and some lessons you can learn about the power of pivoting your business.

Key Takeaways

- Our real estate project update (01:51)

- Pulse Fitness remodel (04:05)

- State of the Union Gym Address (06:11)

- Equity lifetime membership offer (09:03)

- Iron circle ranch (11:43)

- The value of pivoting (12:44)

- The obstacle is the way (19:07)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle 

There's a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer.

Both have their place in a marketing strategy, but today we talk about how to create educational content that converts.

We live in an information age, where people are looking for help online, so you have a chance to position your content in front of this type of person who is relevant to your business.

You can then build credibility, trust and respect through your content and nurture them until they are ready to become your client.

The client who comes out of this long-term play marketing is excited to join your gym. They are not looking for quick fixes.

Listen to this episode for a winning formula for creating long-term content that converts.

Key Takeaways

- Learn the marketing game (00:44)

- How to create longer play educational content (03:58)

- Raising the level of awareness through your content (07:09)

- Giving actionable items that bring results (08:45)

- Delivering continued education on the reasons your clients get results (12:01)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth and future of the business.

In many cases, they are hard to make for a gym owner since they affect the clients in one way or the other. But they have to be made.

These are decisions such as:

- Rate increases

- Scheduling changes

- Equipment changes

- Location change

- Remodeling

- etc

Most gym owners often hesitate to make the decisions for fear of upsetting their beloved clients.

But if you want to survive in the fitness industry and thrive, you have to get out of your own way and put emotions aside. You have to look at the data and the math, then make the hard decisions.

Sure enough, a few clients may not like it, but it’s for the good of the business, and that’s all that matters. You’ll end up in a far better position than before implementing the change.

Tune in for tips on making major changes in your gym and retaining a majority of your clients!

Key Takeaways

- The Iron Circle experience (01:00)

- Overcoming self-limiting beliefs (05:13)

- How to implement major changes in your gym (10:42)

- Look at the data and the math (10:42)

- You can afford to lose a few clients (12:54)

- Hard business decisions need to be made (13:41)

- A rebrand is one way to make more money (18:08)

- Business built to scale (23:44)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

Many gym owners aren’t very sure about the health of their business. They don’t know if it is doing well enough to provide them with the financial freedom they want.

A healthy fitness business has a high-profit margin that is consistent. The question that comes up is how do you force this profitability in your business?

You do so through a profit-first model that sets aside your profit before any expenses.

In this model, revenue - profit = expenses.

Tune in to learn all about this interesting model and how you can implement it in your gym.

Key Takeaways

- The Profit first model for fitness businesses (05:39)

- Expenses will always grow to meet revenue (07:58)

- How to force profitability (09:25)

- Managing operating expenses (15:08)

- The cool thing about fitness businesses (17:37)

Additional Resources 

- Profit First by John Briggs

- Learn more about our Business Accelerator Coaching Program for gym owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

In order to get the results you desire, you have to do whatever it takes. And often, this means you have to be willing to do the work.

This is the biggest factor between the gym owners we see succeed and those who continue struggling.

The good thing about success is that it is predictable. We can follow the path many others have followed to succeed in our businesses.

You don’t have to always figure out everything on your own. Sometimes it’s just as simple as running a play effectively and consistently.

Feeling stuck in your fitness business? Listen in for some motivation on what it takes to succeed!

Key Takeaways

- Success leaves clues (01:16)

- Develop a neutral mindset (03:13)

- Run the play (06:10)

- What are your influences (09:12)

- It rolls back to your thoughts and belief systems (09:58)

- The most valuable trait of a business owner (12:28)

Additional Resources 

- It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life By Trevor Moawad

- Business Accelerator Coaching Program 

- Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

As a fitness business owner, you want to grow your business. You want to be successful to achieve time and financial freedom.

Growing your business can take many forms; it’s not just opening multiple locations. Adding new offerings within your current business is still growth or even expanding your current location.

The critical question before doing any of these things is defining your why by having an end goal in mind.

This way, you’ll work backward with a clear vision of where you want to go and what’s needed to get there.

In this episode, Randy is joined by Zach Lucas of FIIT Nation. We have a look at the options for growth for fitness entrepreneurs and the factors to consider before scaling your business.

This is an insightful conversation that you don’t wanna miss. Tune in!

Key Takeaways

- Begin with the end in mind (01:15)

- Look at the data and interpret it (05:38)

- The math of marketing (07:06)

- When to scale (16:36

- Incorporating your family into your decision-making (21:50)

- Who not How: Finding the right people (24:52)

- Location Location Location (37:53)

- Financials of scaling (38:55)

Additional Resources 

- Business Accelerator Coaching Program 

- Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

As a gym owner, you can give yourself a $40,000 bonus at the end of the year without adding costs and without having to work more.

How, you ask?

The tactic lies in switching from monthly billing to weekly billing. You end up collecting more revenue with the same deliverables.

In this episode, Tim and Randy not only do the math but also share some secrets on how to seamlessly switch your new and existing clients to a weekly billing cycle.

We’ve been doing this here at Pulse Fitness, and our revenues have never been higher.

But like just everything in life, there are some pros and cons, and it might not be for you. In our opinion, the pros outweigh the cons.

Listen in to learn more about this strategy and how you can implement it at your gym!

Key Takeaways

- Business Accelerator Coaching Program (00:26)

- Pros of weekly billing (05:00)

- Weekly vs. monthly payments comparison (07:43)

- The cons of weekly payments (10:22)

- How to make the switch (14:58)

Additional Resources 

- Business Accelerator Coaching Program 

- Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

One of our core values at our gym, Pulse Fitness, is Do the Right Thing. We believe everybody should do the right thing at all times.

Unfortunately, in business, this isn’t always the case. We always see instances of people deliberately doing something they know isn’t right.

Marketing is a great example where we’ve seen gym owners struggle to make the right call.

Probably the money aspect sometimes makes it difficult to make the right judgment.

But this shouldn’t be the case. How you deal with clients, employees, competitors, and every decision in your business should be aligned with this core value and what you believe.

Tune in to learn how you can set the foundation for doing the right thing in your fitness business and why it matters.

Key Takeaways

- Iron circle events coming up (00:58)

- Doing the right thing (02:31)

- Why is it difficult for people to do the right thing in business (03:03)

- Steal Like an Artist: Model don’t copy (04:59).

- The harder way is the right way (06:46)

- What do you believe in (08:34)

Additional Resources 

Digital Marketer We Believe Video

Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

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There is no doubt that every gym owner has competition all around them. In the eyes of the consumer, we offer the same service - sweaty people working out in a room.

But to beat the competition, you have to create something that nobody else is offering and take it to the market in your own unique, proprietary spin.  

In this episode, Tim is joined by Lindsay Vastola of Momentum Signature Programs to talk about how fitness business owners can increase their revenues by helping their clients with tools beyond fitness.

In today’s age, if you want to deliver real change to your clients and beat the competition, you have to look further than traditional fitness. Things like mindset, nutrition, habits, sleep, etc., will all play a role in accelerating your client’s results.

Tune in to learn more about the Momentum Signature Programs and how fitness business owners can differentiate themselves from the competition. 

Key Takeaways

- Meet Lindsay Vastola (01:11)

- What differentiates your gym from the competition (04:46)

- Trainer and gym owner burnout is a very real thing (07:03)

- What the modern fitness consumer is looking for (09:53)

- The fitness journey is key (11:13)

- Integrating a signature program into your offering (12:57)

Additional Resources 

Learn more about Momentum Signature Programs 

Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle