In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue the tradition.

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Best Moments:

(01:03) Work question from Brian about important metrics beyond cost per acquisition

(01:37) Jay's emphasis on email database growth as a crucial metric

(02:14) Discussion on average email database decay rates

(03:03) Importance of tracking new email addresses from various sources

(04:21) Jay's practice of reviewing new email addresses daily

(06:10) Sponsorship mention for Marigold

(06:59) Ridiculous question about Secret Santa at Jay's company

(07:18) Jay's experience with Secret Santa and why he discontinued it

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of notable marketing and pop culture events from the week. He covers various topics, from movie promotions to social media trends and interesting Thanksgiving facts.

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Best Moments:

(00:56) The success and marketing collaborations of the movie Wicked

(02:42) LinkedIn's new data on content performance and algorithm preferences

(05:15) Australia's potential ban on social media for users under 16

(06:11) Instagram's upcoming removal of hashtag following feature

(07:16) Thanksgiving dinner calorie consumption and hygiene considerations

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the power of quiz funnels in marketing. They explore various aspects of using quizzes effectively, from engaging customers to gathering valuable data for personalization. The conversation covers strategies for utilizing quizzes in marketing campaigns, the importance of audience research, and tips for making quizzes engaging across different industries.

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Best Moments:

(00:38) Introduction to the topic of quiz funnels

(02:18) Discussion on the effectiveness of quizzes for driving engagement

(03:22) Comparison of surveys and quizzes in marketing

(04:16) Strategies for utilizing quizzes in marketing campaigns

(06:38) Recommended platforms for creating quizzes

(07:18) Importance of audience research before creating quizzes

(08:09) Tips for making quizzes engaging across different industries

(09:11) Various applications of quizzes in marketing strategies

(10:34) Hosts discuss their favorite holiday movies

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.

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Best Moments:

(01:16) B2B email marketing effectiveness in late November and December

(02:38) The importance of lo-fi content during the holiday season

(05:37) Gathering auto-replies for retargeting purposes

(06:39) The effectiveness of "thank you plus bonus" offers

(08:04) Promotion of Marigold email platform

(08:52) TV show and movie recommendations for the holiday season

(11:35) Announcement of upcoming free email certification program

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.

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Best Moments:

(01:37) Strategies for driving event registration and increasing attendance

(05:01) Techniques for gathering and utilizing customer testimonials

(06:41) Promoting events through various channels, including email marketing

(09:24) Criteria for selecting speakers for events

(11:57) Email marketing strategies for event promotion

(16:51) Michael's approach to attending other events as a talent scout

(18:18) The importance of networking and relationship-building in the events industry

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Guest Bio:

Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.

Michael's LinkedIn: https://www.linkedin.com/in/stelzner/
Michael's Instagram: https://www.instagram.com/stelzner/

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. He addresses a work-related question from Micah in Boston about choosing or optimizing marketing technology platforms, offering practical tips on leveraging ChatGPT for vendor comparisons and maximizing existing platform use. In the ridiculous question segment, Jay shares his candid opinions on traditional Thanksgiving dishes and humorous anecdotes about holiday gatherings.

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Best Moments:

(01:08) Question from Micah about optimizing marketing technology platforms

(02:02) Using ChatGPT to compare vendors and generate RFPs

(04:18) Strategies for maximizing the value of current Martech platforms

(05:50) Sponsor message for Marigold email platform

(06:38) Ridiculous question from Lucy about Thanksgiving dishes

(07:03) Jay's opinions on various Thanksgiving foods

(09:18) Humorous anecdotes about guests bringing food to Thanksgiving

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest happenings in marketing, business, and life. He covers the rapid growth of the new social media platform Bluesky, Wendy's successful marketing collaboration with SpongeBob SquarePants, a unique email subject line analysis technique using ChatGPT, and insights into the social media growth of reality TV stars from Love is Blind.

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Best Moments:

(00:58) Introduction to Bluesky, the new Twitter-like social platform

(03:46) Wendy's collaboration with SpongeBob and its impact on sales

(05:00) Email subject line analysis technique using ChatGPT

(06:29) Social media growth of Love is Blind contestants

(07:39) Potential earnings for reality TV stars from social media influencing

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss Instagram strategies for B2B marketing. They share tips on how to effectively use the platform to grow your brand and engage with your audience, covering topics such as algorithm preferences, Reels, hashtags, and the importance of video content.

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Best Moments:

(01:44) Jay's inquiry about Instagram for B2B marketing

(02:16) Daniel's overview of Instagram algorithm preferences

(03:00) Tips for creating and posting Instagram Reels

(03:48) The importance of using hashtags and music in posts

(04:38) Strategies for static posts on Instagram

(05:22) The emphasis on video content across platforms

(05:54) How to share podcast clips on Instagram

(06:29) The significance of shareable content and engagement metrics

(07:23) Techniques for maximizing story views and engagement

(08:22) Comparing Instagram to LinkedIn for B2B networking

(09:25) Closing remarks and podcast recommendations

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson emphasizes the importance of taking action and getting started on your goals, rather than waiting for the perfect moment. He shares insights on how successful companies often begin with simple ideas and evolve over time, highlighting that having a detailed plan isn't always necessary to achieve success.

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Best Moments:

(00:50) The value of getting started on your goals

(01:58) There is never a perfect time to begin

(02:33) Facebook's humble beginnings as FaceMash

(03:12) Airbnb's initial concept for industry conferences

(03:41) Mattel's origins as a picture frame company

(04:29) Personal anecdote about career advancement in Jay's company

(05:17) Richard Branson's advice on seizing opportunities

(05:56) Barbara Corcoran's perspective on unplanned success

(06:52) Sponsor message for Marigold email marketing platform

(07:58) Jay's humorous story about avoiding neighbors

(11:02) Promotion for free email certification program at certifiedguru.com

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Maha Abouelenein, author of the bestselling book "7 Rules of Self Reliance". They discuss the importance of self-reliance in personal and professional development, how to overcome self-doubt, and the value of building a strong reputation.

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Best Moments:

(01:27) Introduction of Maha Abouelenein and her bestselling book

(04:57) How to start practicing self-reliance in your career

(06:35) The importance of taking initiative and offering value

(09:32) Overcoming imposter syndrome and self-doubt

(12:47) The concept of "launch and iterate" in personal growth

(15:55) The importance of building and managing your reputation

(18:59) Information on how to get Maha's book and connect with her

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Guest Bio:

Maha Abouelenein is a professional storyteller with a 30-year career in business and 20 years as an entrepreneur. She has worked for major companies like Google and Netflix, opening offices around the world. Maha is the author of the USA Today and Amazon bestseller "7 Rules of Self Reliance". Born and raised in Minnesota to Egyptian parents, she has lived half her life in the US and the other half in Egypt and Dubai. Maha specializes in communications, personal branding, and corporate storytelling for high-net-worth individuals and government officials.

Maha's LinkedIn: https://www.linkedin.com/in/maha-abouelenein/
Maha's Instagram: https://www.instagram.com/mahagaber/

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.