eCommerce Badassery

By Jessica Totillo CosterBusiness Entrepreneurship Marketing Management

eCommerce Badassery episodes

October 08, 2024 300. Holiday 2024 eCommerce Shopping Trends
It’s officially Q4 which means the holiday season is upon us, and if you’re like most eCommerce business owners, you’re gearing up for the busiest—and most profitable—time of the year.

But with the constant evolution of consumer behavior, staying on top of the latest trends can make all the difference between crushing it this holiday season or missing out on key opportunities.

In today’s episode, I’ve got your back! I’m breaking down the biggest holiday shopping trends for 2024, from when people are starting their holiday shopping to how different generations have different shopping habits. I’ll also dive into how you can leverage trends like self-gifting and post-holiday shopping, to boost your sales and keep your sanity intact.
_______

Create a Flippable Magazine-Style Gift Guide
https://ecommercebadassery.com/magazine*
_______

Full Episode Show Notes
http://ecommercebadassery.com/300

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

20 min
October 01, 2024 299. Will Hurricane Helene Affect the 2024 Holiday Shopping Season
The areas hit by Hurricane Helene have been devastated and there's no telling how long it will take before things are back to normal... if they ever can be.
I was curious how this tragedy might affect sales during Q4 so I started to do some historical research and I'm sharing my findings in this episode.
_______

Full Episode Show Notes
http://ecommercebadassery.com/299

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

10 min
September 24, 2024 298. How to Use Scarcity & Urgency in Your Holiday Marketing
One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action.

Today we’re walking through a few different ways you can layer this into your marketing plan.
_______

Full Episode Show Notes
http://ecommercebadassery.com/298

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

20 min
September 17, 2024 297. Collaboration Ideas for Product-Based Businesses
Want to get your business in front of more customers?

Partnering with and collaborating with other small businesses whether online or in person, is the easiest and least expensive way to get discovered by more people.

Tune in to hear a few of my favorite ways you can collaborate with your business friends this holiday season.

_______

Full Episode Show Notes
http://ecommercebadassery.com/297

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

20 min
September 10, 2024 296. How to Simplify Your Q4 Marketing Strategy Without Sacrificing Success
You know I'm a big believer in creating in-depth, well-rounded marketing plans... But I also want you to actually enjoy the season and take some time off.
In this episode I'm sharing a few different ways you can optimize and automate your holiday marketing plans without missing out on record sales and engagement from your customers.

_______

Full Episode Show Notes
http://ecommercebadassery.com/296

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

21 min
September 03, 2024 295. eCommerce Website Updates for the Holiday Season
Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.

In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.

_______

Full Episode Show Notes
http://ecommercebadassery.com/295

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

22 min
August 27, 2024 294. How to Increase the Conversion of Your Best Seller This Holiday Season
You ready to set up your website so it'll do the selling for you? In today's episode, we're going to walk through a structure you can use on your product pages to increase conversion of your best-selling products just in time for the holiday season.

Landing Page Example: https://bleame.com/products/crystal-hair-eraser

_______

Full Episode Show Notes
http://ecommercebadassery.com/294

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

16 min
August 20, 2024 293. Replay: How to Plan a Q4 eCommerce Marketing Strategy
Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.

I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.

_______

Full Episode Show Notes
http://ecommercebadassery.com/293

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

23 min
August 13, 2024 292. Why Your Emails Aren't Converting As Well As They Could
It's time for a chat.

I've been seeing a lot of fluffy emails out there that aren't designed to convert to product purchasers. If you want your emails to turn into sales, you have to make sure they're product-first.

Tune in to hear where many eCommerce business owners are missing the mark and how to fix it.

_______
Get the Full Show Notes
http://ecommercebadassery.com/292

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
10 min
August 06, 2024 291. Will the Election Affect Holiday Retail Sales?
2024 has been a weird year, am I right? Does that mean Q4 will continue to be weird? Do holiday retail sales suffer during election years?

Today I'm digging into the data and sharing what you need to know and what you should expect during Q4 of 2024.

_______
Get the Full Show Notes
http://ecommercebadassery.com/291

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
8 min

About eCommerce Badassery

From the publisher's feed

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email…

marketing, and build a thriving, profitable eCommerce business.

Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?

Check out Jessica’s courses and programs at eCommerceBadassery.com, including:

- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.