As a business owner, I've made mistakes.

Mistakes that cost me millions.

MILLIONS.

I broke my own rules and my own advice, and honestly, it was a tough pill to swallow.

The past few months have been a life-changing journey for me. I've been reflecting, rebuilding, revamping, and getting back down into the trenches of my business. Today, I'm ready to share the two big mistakes I made (and the incredible lessons learned) with you. Listen in!

The economy has entered a recession, and for those in the digital marketing space, it seems we're all encountering the same questions:

• How will this impact my business?
• What in the world of digital marketing will change?
• Could we have been more prepared?
• What strategies do I need to implement?
• Do I need to panic?!

In this episode of Not for Lazy Marketers, I am joined by Ryan Deiss, the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com. Listen in as Ryan gives his thoughts on those questions, reveals insight on the past and present, and explains what you should be doing to ensure you are propelled to the top when the economy shifts once again.

In today's climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line?

I often tell business owners that everything in business results in a delayed reaction. Rash cuts to your ads now will result in huge impacts to your business down the line.

Tune in to this episode where I shed light on what should be non-negotiable in your marketing during a recession, and how you can continue to see the growth of your business in a buyer-hesitant market.

What if your marketing doesn't work? What if you spent countless hours working through your offer and strategy, created all the promotional materials, sent out dozens of emails, posted on social media, and you didn't sell a single thing?

If you read those words and immediately thought, "I'd be a failure," you're not alone.

Tune in to today's episode where I uncover what the real failure is, show you where your value truly lies, and explain the mindset changes you must make when your marketing isn't working.

The economy is changing, and digital marketing is not immune to the effects of a recession. Preparing for the impact to come is imperative to protecting your business and its growth.

Building relationships. Leveraging audiences. Pivoting offers. Shifting focus. Clear vision.

In this episode, Russell Brunson, the CEO and co-founder of ClickFunnels, breaks down the secrets behind his multi-million dollar business and what you should do to advance success in your business during an economic downturn.

If you think that growing and sustaining a business is going to be EASY… this episode is about to prove that you have it dead wrong.

I'm NOT about the hustle (Gary Vee) mentality, but it's nuts to think that you can create a completely passive business that never struggles and has no pivots ever. When you sign up to be a business owner, you are going to have to put in the work and show up and realize there are ups and downs, ebbs and flows, and you still have to CHASE the success and pivot your offers sometimes.

Tune in to hear this raw and real episode about struggles and insights and the important conversations that need to be had around these topics.

Lauren Marie joined Market Like A Pro, our done-with-you marketing consultancy, in January of 2022. Before coming in, her launch didn't go well, but with our support in MLAP, she created that success. She did NOT let her previous failure determine her business' future and didn't let it stop her from figuring it out.

In this episode, she breaks down what went wrong, and then what she did to make sure things went REALLY right - to the tune of a 6-figure launch.

Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You have to have every single step of growing your business tied to an outcome that is measurable.

Because what'st he purpose of your business? It's to HELP others. AND to fuel your lifestyle and financial goals and help your team feel financially secure as well.

And when things feel HARD - tune in to find out how Haley drives through the HARD things and how you can do this too.