Entreprenista

By Entreprenista MediaBusiness Entrepreneurship Marketing Careers

Entreprenista episodes

June 26, 2023The Secret Formula for a Successful Organization with Eve Rodsky
When Eve experienced a breakdown in communication with her partner, she wiped away her tears of frustration and turned them into fuel for social change. In a true Entreprenista fashion, Eve applied her Harvard-trained background in organizational management to completely re-imagine the structures we have cultivated within the home front. Her solution? Creating a gamified life-management system that helps partners rebalance their workload and in turn, re-invent their relationship.

Today, we sit down with Eve Rodsky, founder of Philanthropy Advisory Group, as well as the New York Times bestselling author of Fair Play and Find Your Unicorn Space. She shares with us her mission of making the invisible visible, how a spreadsheet acted as a catalyst for expanding her empire, why Fair Play is not just for women in relationships, the secret formula for building successful organizations, and so much more!

“It's not the systems that are hard to ask for. It's really understanding that you deserve to be unavailable.” - Eve Rodsky

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:
How a simple text led to the expansion of Eve’s empire (2:26)
Eve shares she took action toward her vision of the modern home (6:00)
Eve explains how her viral spreadsheet evolved into the creation of Fair Play (8:58)
Eve shares why Fair Play is not just for women in relationships (14:29)
Eve talks about the secret formula for transforming the dynamic of her marriage (16:30)
Eve explains how to start having the difficult conversations that lead to growth (20:08)
Eve emphasizes the importance of communication and regular check-ins (26:28)
How Eve came into partnership with Hello, Sunshine when writing Fair Play (31:12)
Eve talks about the benefits of being a lawyer when making major career moves (33:35)
Eve shares her craziest moments along the journey (35:53)
What being an Entreprenista means to Eve (39:09)
Our Favorite Quotes:
“One of my favorite quotes is that you know, you can't manage what you can't measure.” - Eve Rodsky
“Society basically said, you're allowed to be a parent, you're allowed to be a partner, you're allowed to be professional, but God forbid Eve, you want to use your time and anything else, we're going to shame you into submission.” - Eve Rodsky
“Often, it's the person who feels oppressed or that things need to change that has to initiate the conversations. “ - Eve Rodsky
“If your mind is made up that there's a problem out there that you want to solve, solve it, go for it, solve it when nobody else tells you it's an issue. If you know it's an issue, and you feel that in your gut, solve it.” - Eve Rodsky
Connect with Eve:
Website
Fair Play
Instagram
Twitter

If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
45 min
June 19, 2023How Renata Black Is Empowering Women All Around the World With EBY
No one understands how rejection is simply redirection better than Renata. Upon graduating from one of the nation's top journalism schools, Renata was devastated to find out she had failed to land her dream job. So instead, she traveled the world and discovered a fulfilling opportunity to provide women with the necessary tools to empower themselves. Financially and aesthetically.

Today, we sit down with Renata Black, co-founder of EBY, a lingerie brand that is elevating women around the world out of poverty using microfinance. She shares how rediscovering the lost art of seduction along her travels led to a life-changing a-ha moment, how she got connected with Sofia Vergara, the learning lessons from her Entreprenista journey, why she values influencer marketing, and so much more!

“You have to have really thick skin and not buy into the narrative of, oh, only 2% of VC funding goes to women, and even less than that goes into BIPOC. Yeah, sure. I'm a Hispanic woman, of course, yes, but it does no good for me to believe that. I have to do the impossible. “ - Renata Black

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:
Renata discusses her childhood and the unrelenting hunger to succeed (2:06)
Renata talks about the path that led her to starting EBY (3:33)
Renata defines microfinance and elaborates on its significance (5:30)
Renata shares her inspiration for creating EBY and her first steps for launching (7:12)
Renata discusses her biggest learning lessons (13:26)
Renata shares the moment it all started to click (17:09)
Renata explains influencer marketing and how it is benefitting EBY (20:30)
Renata’s secret to raising over $10 million in venture capital (26:10)
Renata talks about understanding the ‘why’ behind the ‘no’s’ (29:59)
Renata discusses balancing business and navigating motherhood (32:08)
Renata shares tips for better time management (37:12)
What Renata looks for in future employees (40:40)
What being an Entreprenista means to Renata (44:48)
Resources Mentioned:
Asana
Shopify
Google Sheets
Soundcloud
Our favorite quotes:
“Time kills deals. If you don't create urgency if you don't create FOMO, it's gonna die. If once it's dragging and dragged out, it's basically dead. So be strong enough to give it a deadline“ - Renata Black
“women have proven statistically to be the best investment. “ - Renata Black
“I think that's the thing about entrepreneurship, you have to be really open to the circumstances that lead you to a certain point.” - Renata Black
“I would just get up and do it all over again. And I would just be relentless. And I think that's my background; being relentless. I grew up having to be relentless. Everything I've ever done has been relentless” - Renata Black
Connect with Renata:
Instagram
EBY Website

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
50 min
June 12, 2023How Tammy Napoli Founded a Successful Medspa During the Pandemic
Although known for her infectious personality and boundless beauty tips, Tammy is no stranger to adversity. As she walked away from working under a plastic surgeon to create her medspa, it seemed as though one shocking turn of events after the other would surely stand in the way of reaching her dreams. Through this journey, Tammy would discover and embody exactly what it means to be an Entreprenista.

In this episode, we sit down with Tammy Napoli, founder of The Elevated Esthetician and owner of SkinHealth Studios in Palm Beach, Florida. She shares how she created revenue when she couldn’t treat people in person, how a shocking situation impacted her business, what her process of starting a low-cost but high-impact skincare company entailed, and much more.

“You know, all the things that you need to know and whatever business that you're in, that will set you apart over anything. Being personable will set you apart.”

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:
Tammy explains the moment she knew she was ready to start her business (2:08)
Tammy shares the details of how she handled a shocking turn of events (3:45)
Tammy discusses the mindset and the books that helped her stay motivated (8:28)
Tammy talks business tools that she found the most helpful and user-friendly (10:45)
Tammy discusses Canva and social media use for marketing strategies (14:20)
Tammy shares the beauty and benefits of having a VA (20:50)
Tammy talks the phased approach to building her business (23:57)
Tammy explains her process for figuring out how to manufacture products (28:00)
Tammy shares the craziest thing that’s happened to her on this journey (29:39)
What being an Entreprenista means to Tammy (35:24)
Resources Mentioned:
Square
Canva
Planoly
Our Favorite Quotes:
“Stay focused, just put your head down. Stay grinding, but it's definitely a daily process.” - Tammy Napoli
“I just kind of let go and like, this is me, I have to be raw and real.” - Tammy Napoli
“I am me. Come into that mindset. Be yourself. People are gonna love you. Be kind. Show that on camera, it makes it easier.” - Tammy Napoli
“This is what I think when I'm going through something crazy. I think about when we're driving in a car, and we're there if all of a sudden rainstorm comes right? If you pull over, you stay stuck in that storm, right? So tell myself, don't pull over, keep going, just keep moving. “ - Tammy Napoli
This episode was made possible by our friends at Square, who are passionate about empowering women to Just Get Started with their business idea. Square is offering Entreprenista listeners 20% off your first POS hardware device. Click here for more.

Connect with Tammy Napoli:
SkinHealth Studios
@glamtam_
@skinhealthstudios
561-510-3322

Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
41 min
June 05, 2023How Jerri Evans Took Her Business Online During the COVID Pandemic
When Jerri was a teenager, her life turned upside once her mother was diagnosed with cancer. Her mother completely transformed the family’s way of living through food. After Jerri’s mom passed, Jerri left a stable career to go back home. That’s when she decided to continue her mother’s legacy, and forge her own.

Today, we sit down with Jerri Evans, owner of Turning Natural, a juice bar that provides fresh and natural food to urban communities in the DC area, as well as online. She shares her advice for starting a store, why she had trouble getting funding, how she found her team, and so much more.

“I wanted to be able to provide something that was cool, fun and accessible to people. And so that's how I birthed the idea of juicing, but I want you to have something good that you're putting in.” - Jerri Evans

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:
Jerri shares when she knew it was time to start Turning Natural (2:42)
Jerri talks about the first steps she took in business (9:27)
Jerri gives advice for brick and mortar businesses (15:15)
Jerri explains why she didn’t get funding (20:31)
Jerri shares why she actually opened multiple locations (22:31)
Jerri talks about finding her team (27:59)
Jerri discusses figuring out the process of working with investors (38:51)
What being an Entreprenista means to Jerri (46:09)
Resources Mentioned:
Square
Shopify
NetSuite
Our Favorite Quotes:
“That's not just your mother, it’s your best friend, it’s your gossip buddy. She's a little bit of everything to you.” - Jerri Evans
“I quit my job, right? But I had to go back to work, because you have to finance this thing.” - Jerri Evans
“You're tasked with being the visionary. And being the visionary, sometimes it's a very isolating space.” - Jerri Evans
This episode was made possible by our friends at Square, who are passionate about empowering women to Just Get Started with their business idea. Square is offering Entreprenista listeners 20% off your first POS hardware device. Click here for more.

Connect with Jerri Evans:
TurningNatural.com
Turning Natural on Instagram
Turning Natural on Facebook
Jerri Evans on Instagram

Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
52 min
May 29, 2023Disrupting An Industry with Alexandra Keating of Uni
Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business.

Today, we sit down with Alexandra Keating, founder of Uni, a sustainable, reusable, and recyclable bodycare brand. She shares tips for selling your business, what a competitive process is, what she learned from fundraising, and so much more.

“With Uni, I think, I usually become obsessed with problems. And so I became obsessed that 1/3 of single use plastics comes from the personal care industry. It's a very solvable problem.” - Alexandra Keating

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:
Alexandra discusses always wanting to have her own business (0:25)
Alexandra talks about selling her first business and gives advice (3:20)
Alexandra explains what running a competitive process means (5:09)
Alexandra shares all about the process of starting a brand (12:07)
Alexandra shares what she’s learned from fundraising (19:14)
Alexandra talks about her team (22:46)
Alexandra explains what the hardest part of being a founder is (26:51)
Alexandra talks about Uni’s products (28:38)
Alexandra’s tip for hiring (34:09)
What being an Entreprenista means to Alexandra (37:03)
Resources Mentioned:
Asana
Figma
ARPU
Shopify
Our Favorite Quotes:
“One of the biggest hurdles I had is the charities all thought I was like, you know, going to con them or they were you know, they didn't want to be available online. They didn't want credit card information. So it actually got to a point where I just listed it, and I listed all the top charities and I called them and be like, ‘I have, you know, 5000 or $10,000 for you. Do you want to or should I send it back?’” - Alexandra Keating
“It was just kind of cool to see that, like, actually, maybe what we set out to do is possible, and we are having an impact. I mean, we try really hard, obviously, in what we're doing. But it's nice to know that someone's, like, watching.” - Alexandra Keating
“I often say it's like a sickness, because you're so obsessed with what you're doing. It's 24/7, no one else will ever be responsible for it.” - Alexandra Keating
Connect with Alexandra Keating:
WeAreUni.com
Alexandra Keating on Instagram

If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
44 min
May 22, 2023Building Your Personal Brand with Stacey Ross Cohen of Co-Communications
Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them in what they want to do with their lives.

Today, we sit down with Stacey Ross Cohen, author and CEO of Co-Communications, a PR agency that builds brands & leverages marketing to generate leads. She shares her learning lessons, why she wrote her book, her tips on building a personal brand, and so much more.

“As you and I both know, personal branding is for life.” - Stacey Ross Cohen

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:
Stacey shares her backstory (3:36)
Stacey talks about starting a PR and communications firm (7:20)
Stacey gives her learned business lessons after 25 years (14:55)
Stacey explains how she builds relationships with clients (21:41)
Stacey shares the backstory of her book (29:32)
Stacey gives tips for building your personal brand (42:40)
What being an Entreprenista means to Stacey (47:28)
Resources Mentioned:
LinkedIn
Tiktok
Instagram
Our Favorite Quotes:
“I actually started my first business when I was only 14. So my friend, Jennifer, and I were really unhappy with the average babysitting rate and having to watch, I don't know, three, sometimes four kids at a time. And we came up with an idea.” - Stacey Ross Cohen
“I just have to express the importance of groups like Entreprenista, if you were to ask me, and I won't forget my last point, but if you were to ask me, ‘Stacey, what do you attribute your success to,’ I would have to say, ‘when I started my business, at the same exact time, I don't even think I have business cards, I joined a women's networking group and I got on their board.’” - Stacey Ross Cohen
“You've got to listen to that voice and pause. So slow down. I think you know, we're all running like a million miles an hour. But we've got to slow down and listen to that voice.” - Stacey Ross Cohen
Connect with Stacey Ross Cohen:
Stacey Ross Cohen on Instagram
Stacey Ross Cohen on LinkedIn
StaceyRossCohen.com
BrandUpBook.com
Buy Brand Up

If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
54 min
May 15, 2023Social Media Marketing 101 with Sarah Bugeja of Later
Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media.
Today, we sit down with Sarah Bugeja, the Vice President of Marketing with Later, the first all-in-one social media scheduler. She shares why she wanted to join Later, advice on affiliate programs, her tips for social media trends, and so much more.
“What kind of came with that was because we weren't hiring roles as people would choose to leave, it also meant if you put your hand up and you wanted to do something, nobody was going to tell you no. And so I got a lot of experience and a lot of autonomy, very early on in my career, that I probably wouldn't have gotten had I been anywhere else. And so I'm very grateful for that.” - Sarah Bugeja
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:
Sarah shares about her career journey (0:33)
Sarah talks about knowing when it is time to move to a different company (10:37)
Sarah discusses what made her want to join Later (13:51)
Sarah explains how she decides what focus on (19:28)
Sarah shares advice on affiliate programs (23:02)
Sarah discusses the strategies that she brought to Later (28:49)
Sarah talks about the social media trends that are working for businesses (34:17)
Sarah shares what being an Entreprenista means to her (40:21)
Resources Mentioned:
Entreprenista Later Offer

Our Favorite Quotes:
“I've always been someone, like, who's a huge fan and an early adopter of a lot of things. And so I don't really like waiting for the tipping point. And sometimes I'm wrong. Sometimes I'm right.” - Sarah Bugeja
“I think it's fair to say it's [AI] not going anywhere. We're still in the Wild West era, which is personally my favorite era of any era. I love when the laws haven't caught up, the rules haven't caught up, Google hasn't caught up, it's free. It's a free-for-all, and everything is fair game right now.” - Sarah Bugeja
“I think SEO can be really scary and intimidating. A lot of people know what it is, they know that it's important, but they don't know much more than that.” - Sarah Bugeja
Connect with Sarah Bugeja:
Later.com
Later on Instagram
Later on TikTok
Sarah Bugeja on LinkedIn

If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
49 min
May 08, 2023How To Find Unique Ways To Fund Your Business with Arion Long of Femly
Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of her life.
Today, we sit down with Arion Long, CEO and founder of Femly, an eco-friendly and organic feminine care company that disruptively provides organic products in a smart dispenser in restrooms nationwide. She shares what personal reason led her to start Femly, AMAZING fundraising tips, how she built her team, and so much more.
“I realized after going to a doctor that my symptoms were linked directly to chemicals and the period care that I was using. And when I couldn't find an option that was eco friendly and sustainable, I launched Femly to meet demand, but I had no idea what I was doing.” - Arion Long
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:
Arion shares about her background and how that led her to start Femly (0:45)
Arion’s unique way of finding resources that helped her start Femly (3:06)
Arion tells us about the mistakes that helped her grow (4:56)
Arion discusses her marketing strategy (9:09)
Arion talks all about her fundraising journey [you don’t want to miss this] (15:47)
Arion shares the difficult parts about fundraising (24:01)
Arion talks about building out her team (26:21)
Rapid fire questions (31:54)
Arion gives advice to others going through a hard time (34:35)
Arion shares her vision for the future of Femly (38:43)
What being an Entreprenista means to Arion (39:31)
Resources Mentioned:
Canva
Planoly
Zoom
Loom
DocSend
Traction: Get a Grip on Your Business
Rocket Fuel
Monday.com
Our Favorite Quotes:
“We had an incident in our third month where we went viral on Twitter, and when you got about 10,000 orders, and we had to refund more than half because we just didn't have capacity.” - Arion Long
“So currently, we are selling a dispenser that I created and patented-–and that went viral with 70 million views—into restrooms, at colleges, hospitals, hotels and beyond.” - Arion Long
“So we think of ourselves as like your auntie holding a good glass of wine telling you what to avoid to throw off your pH.” - Arion Long
Connect with Arion Long:
Femly.com
Femly on Instagram
Femly on TikTok
Femly on Facebok
Femly on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
46 min
May 01, 2023When Being An Entreprenista Is In Your DNA with Carrie Shaw of Copper
Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now she’s living and loving what she’s doing.
Today, we sit down with Carrie Shaw, CEO of Copper, an all-in-one CRM tool that we use religiously at Entreprenista. She shares how her background led her to Copper, how she built and facilitates her remote team, how it felt to become CEO, and so much more.
“I got a call from a recruiter and I hopped on the phone with her and she tells me about this opportunity. ‘Oh, it's a great company. It's based in San Francisco, this, that, and the other thing.’ She said ‘it's in the CRM space.’ ‘Oh, great. Who is it?’ She said ‘I'm sure you've never heard of it. It's Copper.’ I said, ‘Not only have I heard of it, I love it. It's just amazing. It's such a great app.’ And so I thought to myself, ‘Wow, this is a product I could really get behind.’” - Carrie Shaw
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:
Carrie shares how her background led her to Copper (0:28)
Carries tells us what she’s learned in the past 10 years (7:54)
Carrie explains what a CRM is (12:38)
Carrie explains how she started working at Copper (15:27)
Carrie shares how she built her team remotely (19:50)
Carrie talks about the things that don’t work for remote teams (26:47)
Carrie shares what it was like going from CMO to CEO (30:02)
Rapid fire questions (37:13)
Carrie discusses how Copper stands out (39:56)
What being an Entreprenista means to Carrie (42:44)
Resources Mentioned:
Canva
Google Suite
Slack
Copper for Entreprenistas Use ENTREPRENISTA15 to get 15% off first year of an annual plan
Our Favorite Quotes:
“So CRM stands for customer relationship management, it is the heartbeat. It's literally the heartbeat of any business that wants visibility, insight into the prospects and customers who are going to help them grow.” - Carrie Shaw
“And I submitted my resignation on March 1st of 2020. Oh my gosh, a week later, we went to Mexico for a vacation. And while we were there the whole world shutdown.” - Carrie Shaw
“Being an Entreprenista is just it, it is in my DNA. I love to move fast. I'd rather make mistakes and correct them by iterating quickly.” - Carrie Shaw
Connect with Carrie Shaw:
Carrie Shaw on LinkedIn
Copper.com

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
54 min
April 24, 2023How To Merge Businesses With Your Best Friend with Kristyn Hodgdon and Abby Mercado of Rescripted
After shared experiences revolving around infertility, Abby Mercado and Kristyn Hodgdon became friends. During the pandemic, Abby asked Kristyn to merge their ventures to create an online space for women who have struggled with infertility. Today, their business, Rescripted, is the number one platform for fertility.

Today, we sit down with Kristyn Hodgdon and Abby Mercado, co-founders of Rescripted, the number one digital platform for fertility and women's health. They share why they decided to combine their businesses, how they fund Rescripted, their monetization strategy, and so much more.

“Rescripted is science-backed content, but in the voice of your best friend over brunch.” - Abby Mercado

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:
Kristyn shares how Rescripted came to be (2:40)
Abby talks about meeting Kristyn (6:16)
Abby and Kristyn discuss how it felt to combine their businesses (10:14)
Abby shares about the process of funding the business (18:44)
Kristyn and Abby discuss hiring their team (25:42)
Abby talks about the monetization strategy (30:43)
Abby shares how they prioritize in the business (37:47)
Kristyn discusses navigating infertility while building a business (44:15)
What being an Entreprenista means to Kristyn and Abby (49:27)
Resources Mentioned:
Notion
State of Sex Ed Survey
Our Favorite Quotes:
“Abby and I have different––our skill sets didn't really overlap. You know, we really are kind of like the Yin to each other's Yang.” - Kristyn Hodgdon
“Our passion is to educate and empower consumers, specifically women.” - Abby Mercado
“40% of women don't know what the ovulatory window is, which I believe, because I was 27, married with a bachelor's degree before I knew that I needed to ovulate in order to get pregnant.” - Kristyn Hodgdon
Connect with Kristyn and Abby:
Rescripted.com
Rescripted on Instagram
Rescripted on TikTok
Kristyn Hodgdon on LinkedIn
Abby Mercado on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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56 min

About Entreprenista

From the publisher's feed

The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer,…