In this episode Sweet E's Bakeshop Founder Erica Tucker Weinberg and I talk about:

-A big marketing plug changing the course of the business

-Growing a business from a one woman team run out of a small apartment to a team of 15 (at one point 30!)

-The evolution of Sweet E's over the last decade

-Erica's experience on the Food Network shows

-Honing in on the focus of the business and excelling in that

-Tripling the amount of production with a buttoned up team and how that process has been

-The importance of hiring the right people

-Having kids while running a business and working 7 days / week and how that affected Erica and the business

The importance of knowing where your strong suits are, and where they’re not

-Advice for someone starting their own businesses

-The learning curve of managing people

-Erica's biggest "pinch me" moments (hint: It has to do with Kim Kardashian!)

-Being ahead of the curve in terms of dessert trends (looking at you, cake pops)

-Current dessert trends and wedding cake trends

-Life lessons

...and much more!

IG @sweetesbakeshop @etuckw | www.sweetesbakeshop.com

Hashtag No Filter | Real, raw, honest, authentic conversations with real people. No sugar coating and no filter. You might laugh, you might cry, and you'll appreciate the honest and vulnerable conversations.

@julielauren14

#HashtagNoFilterPodcast