December 18, 2025

EP015 少小当秀粉，长大看团播 We Fell Into the Group Livestream Rabbit Hole

49 minutes

【聊了什么 The What】

从扫腿舞到“宝宝上车啦”，从《万物生》到《溯》，最近只要刷过短视频，基本都被这几首团播神曲洗脑过。和传统的单人直播不一样，团播把帅哥美女放在同一个画面里，一起跳舞、互动、PK，更像一档随时在直播的偶像综艺。

从这期节目开始，我们想要和大家多聊聊我们三个共同关注到的互联网现象。第一次尝试，就从团播为什么这么火聊起。主播怎么被训练和安排，观众为什么愿意持续打赏，平台规则又在其中起到了什么作用？我们也会聊到团播和日韩偶像选秀之间的相似之处，以及“养成系”粉丝关系在直播间里是怎么被放大的。通过团播，或许我们能看到的是，在经济下行、注意力经济当道的大背景下，亲密感和陪伴感是否被赋予了新的意义。

From leg-sweep dances to catchphrases like “Baby, hop on,” and from All Things Grow to Backflow (N.B. all of these are too Chinese to translate), anyone who’s scrolled through short-video apps lately has likely had these group-streaming hits stuck in their head. Unlike traditional solo livestreams, group streaming features multiple attractive hosts in the same frame—dancing together, interacting, and competing in real-time—feeling more like an idol variety show that never goes off air.

With this episode, we’re starting a new series where the three of us talk through internet phenomena we’ve all been noticing. For our first try, we’re diving into why group streaming has taken off so quickly. We look at how hosts are trained and managed, why viewers keep tipping and voting, and how platform rules shape these behaviors. We also unpack the similarities between group streaming and Japanese and Korean idol survival shows, and how “idol-training” style fan relationships are amplified inside livestreams. Through the lens of group streaming, we explore how intimacy and companionship are being redefined in an era of economic pressure and attention-driven platforms.

【时间轴 The When】

00:02:31 团播初体验？从奇观化视角看待新兴网络文化

00:07:53 团播的吸引力源泉：表演美学与竞争关系

00:13:22 从元气萌妹到性感欲姐，满足受众投射需求

00:16:47 看不见的场控：制作人角色与权力分配的奇妙结构

00:19:00 从选秀到团播：审美降级还是交互升级？

00:26:30 团播与偶像产业的连接：日韩偶像大不同

00:31:57 团播如何撕去偶像养成的最后一层遮羞布

00:39:04 团播的软色情属性与“救风尘”

00:45:32 从亚文化到主流，团播如何融入主流娱乐产业？

00:02:31 First time with Group Streaming: Viewing an Emerging Online Culture as Spectacle

00:07:53 What Makes Group Streaming So Addictive: Performance Aesthetics and Built-In Competition

00:13:22 From Cute and Bubbly to Bold and Sexy: Fulfilling Audience Fantasies and Projections

00:16:47 The Invisible Hands Behind the Scenes: Producers, Control, and Power Dynamics

00:19:00 From Idol Survival Shows to Group Streaming: A Step Down in Taste or an Upgrade in Interaction

00:26:30 Group Streaming and the Idol Industry: How It Differs from K-Pop and J-Pop

00:31:57 How Group Streaming Strips Away the Last Layer of Idol-Making Illusions

00:39:04 The Soft-Porn Undertones of Group Streaming and the “Savior” Narrative

00:45:32 From Subculture to the Mainstream: How Group Streaming Is Becoming Part of the Entertainment Industry

【我们是谁 Who We Are】

新新人类是一档由几个与互联网一起长大的新生代科技记者主持的播客，致力于站在中美交汇点上，解读全球科技潮流与人文的交织。

马修：一个网瘾晚期的全职养猫人

杜安蕤：一个想当裁缝的科技/文化撰稿人

一闻：一个对地铁比手机更上瘾的记者

【拓展链接 The Links】

澎湃新闻：有人看团播花120万元，阿姨团爷爷团都来了，团播进入“群魔乱舞”时代

36氪：从「扫腿」到「上车」，团播火了几支舞

欠薪、擦边、违约金，困在“团播”里的年轻人

我在卡卡团播间嗑CP：3000万打赏一个月BE

多个头部团解散，团播进入调整期？

【支持我们 Please Support Us】

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By Matthew, Anrui, Yiwen

4.9

1010 ratings