Expert Edge Podcast

You'll notice quite a few similarities between the top coaches in any industry. But one similarity that tends to be unanimous among all top coaches is that they all consistently show up on video. That's because video is one of the easiest pieces of content to leverage and when it's done right it tends to create an instant level of authority. However, a lot of coaches get intimidated by the idea of being on camera. This is why I wanted to have my guest Xayli Barclay on this week as she's an expert in how to create super high quality videos while also having palpable camera confidence!

Xayli's Instagram: @XayliBarclay

Check out Xayli's Uniq Method here: https://theuniqmethod.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode207

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Most coaches understand that building their personal brand is important. However, a lot of coaches don't really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like colors, fonts, websites, etc… During this episode with branding expert Yolanda Smith, we dive deep into what personal branding actually is and how to go about doing it the right way as well as the mistakes you need to make sure you avoid if you want a thriving personal brand.

Check out Yolanda's stuff here: https://www.yolandamsmith.com/

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Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode206

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

If you have a dream to create a wealthy future then today's podcast is going to give you an insight into how that's done. My guest, Jason Brown, is a master day trader and course creator who exemplifies what it means to truly become an expert by consistently practicing what he preaches. He's not only created immense financial wealth but has built a beautiful family and relationships in his community that allow his entire life to thrive. I wanted to dig deep into how he thinks, acts and has become the wealthy individual that he is.

Check out Jason's stuff here: https://thebrownreport.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode205

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Establishing your credibility and expanding the reach of your brand are 2 cornerstones of any successful coaching business. There are countless ways to do this in today's day and age but after listening to today's podcast, you're going to want to be adding Youtube to your repertoire asap if it's not a part of it already. My guest on this week's episode, Sean Cannell, is an absolute legend when it comes to Youtube with over 17 years of experience mastering the platform. He shares gem after gem as well as some upcoming trends that you need to be aware of now to get ahead of the competition. This is a must listen!

Register For Sean's Youtube Masterclass Here: https://colinboyd.co/sean

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode204

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

http://colinboyd.co/kajabi

Running a successful launch can absolutely skyrocket your business and vice versa, running a launch that tanks can be detrimental and set you back a bit. We just came off of our most successful launch to date which is really going to set the tone for the rest of the year. That's why it's all the more important to follow the strategies and formulas put out there by coaches doing them the right way. One of those coaches, and guest on this week's episode is my good friend Jasmine Star who discusses her strategies on running successful launches among many other successful business pillars like branding and consistency.

Register For Jasmines Launch NEW Masterclass: https://colinboyd.co/jasmine

Jasmines Podcast: https://jasminestar.com/podcast/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode203

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

http://colinboyd.co/kajabi

Most coaches I run into tend to over complicate things. From their online courses to their messaging. They tend to think that more is better when in reality, oftentimes less is more. Especially in the case of your messaging. If your messaging is complicated or unclear, your audience is going to move on. My guest on this week's episode, Donald Miller, is a legend at this (among other things). During this episode he shares…

• How to simplify your messaging down to a tagline so that you own a problem and become the go to solution.

• 3 mental shifts that he has made throughout his life that has resulted in him becoming one of the biggest names in the expert business

• 3 hacks that anyone can use when they find themselves in a tight spot, like cashflow or any type of bind.

And much more! Don't miss this episode!

Pre-order your copy of "Coach Builder" by best-selling author Donald Miller today! This book gives you an 8-step plan to become a self-employed business coach.

https://coachbuilder.com/book/

----------

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode202

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

http://colinboyd.co/kajabi

Every successful coach and course creator has their own story and set of circumstances that they had to overcome to reach their breakthrough. My guest and student on this week's episode - Lindsay Williams is no different. Like any entrepreneur, she had some hurdles she needed to overcome to get to where she is now, which is a $20k/month business. But her real breakthrough came when she niched down & when she followed the Sell From Stage strategies provided in the Academy. During this episode, she breaks down her journey and how she got to the point of using just 1 presentation to drive almost all of her revenue!

Sell From Stage Academy is currently open for just a few days.

https://sellfromstageacademy.com

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode201

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

http://colinboyd.co/kajabi

The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don’t miss this episode! 

During this episode you’ll discover: 

• The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)

• The new beliefs you must adopt to command a virtual or live stage (they are very different to what you think)!

• The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that’s why they get average results).

And more!

Want to truly master the art of selling from virtual and live stages?   

Don't miss this exclusive live Workshop series (Replays Available) that started January 29th called: Selling From Virtual & Live Stages

Register here: http://colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode200

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

http://colinboyd.co/kajabi

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I’ll go over what to do in each scenario as well as: 

• The difference between information-based training and decision based training (this one distinction recently took Jon Acampora's webinar from 3 to 14% conversion rate instantly) 

• How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!

• The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

And more!

Want to truly master the art of selling from virtual and live stages?  

Don't miss this exclusive live Workshop series (Replays Available) that started January 29th called: Selling From Virtual & Live Stages

Register here: http://colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode199

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

http://colinboyd.co/kajabi

The majority of coaches understand the importance of selling from stage (virtual & live) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a virtual or live stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what you are presenting & offering. During this episode we are going to tackle this head on so that by the end of it, fear of speaking is a thing of the past for you.   

During this episode you’ll discover:

• The simple technique to go from a fear that 'no one wants your programs' to feeling confident in under 7 seconds - it's crazy how fast it works 

• The Sell From Stage Journey Model™ - the 6 levels every one must move through to command the stages and growth their business

• The 4 'Big Mindset Moves' that will give you the confidence to connect with your audience from any virtual stage and move them toward your programs

Want to truly master the art of selling from virtual and live stages? 

Don't miss this exclusive live Workshop series (Replays Available) starting January 29th called: Selling From Virtual & Live Stages

Register here: http://colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode198

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

http://colinboyd.co/kajabi