Expert Edge Podcast

Most course creators and coaches are left spinning their wheels when their offer isn't selling. Oftentimes they'll think it's their content in the course that's the issue or sometimes they think they need to add more "how to" information to their presentation to sell it. Neither of these are true. In fact, I have found that there are 3 main reasons why your offer isn't selling and once you fix these issues your course is likely to fly off the digital shelves. I go over these 3 mistakes and their remedies on this week's episode!

Want to truly master the art of selling from virtual and live stages?

Don't miss this exclusive live Workshop series starting January 29th called: Selling From Virtual & Live Stages

Register here: http://colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode197

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

http://colinboyd.co/kajabi

As a coach, one of the most important skills you can possess is the ability to communicate your value to the marketplace. And the best way to do that is by speaking on stages - virtual and/or live. However, the fear of speaking publicly usually stops coaches dead in their tracks. This is one of the most common fears in the world and it's one I want to help you tackle in this episode. During this episode I share with you 3 of the most powerful strategies I teach to help coaches and course creators overcome their fear of public speaking. Once you learn and apply these strategies, that fear will magically dissipate.

Want to truly master the art of selling from virtual and live stages?

Don't miss this exclusive live Workshop series starting January 29th called: Selling From Virtual & Live Stages

Register here: https://colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode196

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

One of the most common phrases you'll hear in the coaching space is to "stop selling time for money". And while I wholeheartedly support this idea, I don't think it applies to every coach. It totally depends on what season you are in. If you're new, then getting some reps in is a good idea and if you're a bit more seasoned then by all means you should look into transitioning away from trading time for money. In this episode, you'll discover when and how to go about this transition as well as the 4 market to message levels you need to be aware of in order to sell your stuff effectively so that this concept can become a reality for you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

Register for the free bonus training where you'll discover the 5 secrets to selling from webinar & live stages.

https://colinboyd.easywebinar.live/5secrets

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode195

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

If you look next to any successful company or coach, you'll surely notice a strong personal brand by their side. In today's business world, a strong personal brand is essential if you want your business to reach its full potential. In fact, your personal brand often precedes your introduction. Meaning people are usually looking you up before they ever decide to buy from you or reach out. I can't stress the importance of your personal brand enough, and it's why I had Personal Branding Expert - Chris Harder on this week's episode!

Chris' Instagram: @ChrisWHarder

For daily positive wealth inspiration texts from Chris, text the word "daily" to: 3104210416

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

Register for the free bonus training where you'll discover the 5 secrets to selling from webinar & live stages.

https://colinboyd.easywebinar.live/5secrets

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode194

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

A common characteristic I notice that some coaches and course creators I work with have, is they tend to focus on what can go wrong instead of what can go right. For example, when they are getting ready to do their first big launch all of these negative "what ifs" tend to come to the surface. When in reality, a much more positive outlook would be "what can I do to make sure things go right?" My guest on this week's episode, Niyc Pidgeon, is a Positive Psychologist and an expert on making this shift from negative to positive perspective. You don't want to miss this episode as she does a guided meditation that will show you how to integrate this concept into your life!

Niyc's Instagram: @NiycPidge

Niyc Pidgeon website: https://www.niycpidgeon.com/

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Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

Register for the free bonus training where you'll discover the 5 secrets to selling from webinar & live stages.

https://colinboyd.easywebinar.live/5secrets

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode193

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Transformation can occur in a multitude of ways. However, it will most commonly happen 1 of 2 ways. It can happen accidentally with a powerful positive or negative experience. Or it can happen with intention. The latter is what I focus on in this episode. Topics like how to intentionally face the truth of where you are currently at and then how to shift your beliefs so that you become the person required to achieve your ideal life. This is the perfect episode for anyone looking to create the results they want in 2024.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

Register for the free bonus training where you'll discover the 5 secrets to selling from webinar & live stages.

https://colinboyd.easywebinar.live/5secrets

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode192

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Too often in life and business we let out circumstances dictate our results. We've all been there before where we had an opportunity to take a positive step forward and immediately conditioned based thinking patterns took over and halted our progress. Maybe it was a course, mentor, etc.. and instead of moving forward you questioned the cost or the time it would require and instead decided to stay in your own comfortable pattern. In this episode, I interview transformation expert Mary Morrisey, who reveals how to shift from conditioned based thinking to brave thinking by creating a vision of your ideal life & then achieving it. She delivers a treasure trove of gold on how to transform and fulfill your vision.

Mary's Ted Talk: https://www.marymorrissey.com/

Mary's book: https://bravethinkingbook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

Register for the free bonus training where you'll discover the 5 secrets to selling from webinar & live stages.

https://colinboyd.easywebinar.live/5secrets

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode191

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

One of the most common negative traits I see in business owners is the neglect of their own wellness as they try and grow their business. I was guilty of this too in the past, but once I started to focus on my wellness, my business simultaneously started doing better as well. I've learned that your business growth has a cap if you don't take care of your own wellness. In this episode, I interview Robin Long, who epitomizes this idea of making sure your wellness is prioritized while you build a successful business. She goes in depth about how to make sure wellness becomes a priority, no matter how little free time you have in the day.

Robin's website: Lindywell.com

Robin's book: Well To The Core

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

Register for the free bonus training where you'll discover the 5 secrets to selling from webinar & live stages.

https://colinboyd.easywebinar.live/5secrets

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode190

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

In order to move forward, reflection is a must. But once the reflection is done, it's time to put those lessons learned into practice and build upon what you've built. If you caught part 1 of this 2 part series, you would have gone through the reflecting-type questions you need to ask in order to pull the most out of 2023. In this episode, we are going to switch gears a little bit and ask the business questions that are going to allow you to really push forward in 2024. Make sure you listen as I go over 5 questions that will allow you to access much more depth in your business.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

Register for the free bonus training where you'll discover the 5 secrets to selling from webinar & live stages.

https://colinboyd.easywebinar.live/5secrets

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode189

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Oftentimes as coaches and business owners we focus too much on "what's next?". But in reality, the main growth in your life & business happens when you reflect on the lessons you've learned and apply them moving forward. So you need to take some time to look in the rearview mirror and for me, I love to do this at the end of each year. In this episode I share with you 5 reflection questions that I ask myself at the end of each year to make sure that the following year has the highest probability of turning out the way I plan. I dive deep into these questions and how to use them to drive 2024 in the right direction.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

Register for the free bonus training where you'll discover the 5 secrets to selling from webinar & live stages.

https://www.click.colinboyd.co/5secretstraining

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode188

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi