Female Founder World

Brynn Putnam is the founder and former CEO of Mirror, a fitness smart mirror that she sold to Lululemon for $500 Million. Now she’s building a new business, Board.

In this episode, Brynn tells Jasmine how she built a business to $500 Million in just a couple of years and what she’s doing differently in her second business.

Whether you’re a first-time founder or a seasoned entrepreneur, this episode is packed with insights on building, scaling, and innovating in new categories.

LINKS:

Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠

Find Board: ⁠https://board.fun⁠

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Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company.

Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married.

In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform Fortune has dubbed the "TurboTax for prenups." She dives into the scrappy early days of building her business, including cold-calling family law attorneys, designing a seamless customer experience, and raising $4M in seed funding to bring her vision to life.

Libby also unpacks the misconceptions around prenups, why they’re not just for the wealthy, and how millennials and Gen Z are using them to protect everything from student loan debt to pets and intellectual property. Plus, she offers actionable advice for women building businesses, from starting small to leveraging community and content for growth.

LINKS:
Become a Business Bestie subscriber: https://bestie.femalefounderworld.com

Check out First: www.thisfirst.com

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AJ Addae, founder, chemist, and CEO of SULA Labs, shares her expertise on formulating and clinically testing beauty products tailored for melanin-rich skin and textured hair. With an impressive client list including Pattern Beauty, The Honey Pot Co., and John Legend’s skincare line, AJ knows exactly what it takes to build innovative, inclusive products that work.

In this episode, AJ dives into the biggest challenges beauty founders face, from navigating claims testing to balancing clean beauty with product efficacy and shelf life. She shares why inclusivity starts in the R&D lab and offers actionable advice on creating scalable formulations, leveraging ingredient research, and meeting industry standards to secure retailer partnerships. Plus, AJ unpacks key beauty trends like the rise of hybrid skincare-makeup products, niche body care, and textured hair solutions, giving founders a head start on what’s next.

Whether you’re launching your first product or scaling your brand, AJ’s practical insights and expert perspective will help you create beauty products that stand out and succeed.

LINKS:

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Kirsten Carriol, founder of LANOLIPS, joins Jasmine Garnsworthy to share how she turned a childhood memory of lanolin on her family’s sheep farm into a globally recognized beauty brand. From launching in 2009 to selling in 30 countries and 25,000 stores, Kirsten reveals the scrappy, determined journey behind building a cult-favorite product that sells every 30 seconds.In this episode, Kirsten dives into the early days of LANOLIPS, including how she bootstrapped the business for over a decade, navigated production disasters, and rebranded to stay ahead of shifting beauty trends. She also shares her hard-earned lessons on breaking into retail, managing cash flow as a bootstrapped founder, and why obsessing over product quality is the ultimate growth hack.

You’ll hear Kirsten’s advice on pitching major retailers, balancing long-term vision with day-to-day problem-solving, and how to stay focused on building a legacy brand in a world full of distractions. Plus, Kirsten opens up about the mindset shifts that helped her scale LANOLIPS into a global success story.

LINKS:
Become a Business Bestie subscriber: https://bestie.femalefounderworld.com
Check out LANOLIPS: https://www.lanolips.com

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Angela Vranich, co-founder and Chief Product Officer of Little Spoon, joins Jasmine Garnsworthy to share how she’s reshaping the way parents feed their kids. From launching fresh baby food in 2017 to selling over 80 million meals and landing the biggest food and beverage launch in Target’s history, Angela reveals the scrappy, innovative journey behind building a $100M+ business.

In this episode, Angela dives into the early days of Little Spoon, including how she bootstrapped the business with $200k, set up shop in a tamale factory, and pivoted from retail to direct-to-consumer sales. She also shares her insights on scaling a team to 110 people, navigating the complexities of shipping perishable products, and why staying close to your customers is the ultimate growth hack.

You’ll hear Angela’s advice on breaking into retail, building a brand that resonates nationwide, and why hiring smarter people is the key to leveling up as a leader. Plus, Angela opens up about the mindset shifts that helped her navigate the challenges of scaling a business in the competitive CPG space.

LINKS:

Become a Business Bestie subscriber:https://bestie.femalefounderworld.comCheck out Little Spoon:https://www.littlespoon.com

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Behind She’s On The Money, Zella, and five bestselling books, Victoria Devine is the woman who’s made talking about money feel not just normal, but actually fun (and turned it into a major business). 

In this episode, Jasmine Garnsworthy sits down with Victoria to unpack how she turned a Facebook group into a movement with 1.8 million monthly listeners, wrote five bestselling books, and built a thriving mortgage business - all while making financial literacy feel approachable.

Victoria shares the real story behind her own financial glow-up (it started with $40k in debt), why she gives away so much for free, and how she’s built a business that’s as much about community as it is about cash flow.

You’ll hear her take on building wealth, the unglamorous truth about budgeting, and why paying yourself first is non-negotiable. Plus, Victoria opens up about the mindset shifts that helped her go from stressed about rent to total financial freedom, and how you can do it too.

Link to Jasmine's business coach recommendation:

https://www.beboldgroup.co/

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Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa.

She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable.

On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency.

Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader.

LINKS & NOTES

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On this episode of Female Founder World , Jasmine Garnsworthy sits down with Scout Brisson, CEO of De Soi, to chat about becoming the CEO of Katy Perry's fast-growing beverage business.

Scout shares how De Soi went from scrappy beginnings to landing in over 7,500 retail doors all while keeping the team lean and the brand evolving.

Scout walks through early missteps, the real tea on having a celeb co-founder (Katy Perry!) the power of manifesting big milestones, and why nimble packaging pivots matter on crowded shelves. She breaks down the realities of finding the right co-packer, navigating Amazon curveballs, and building a dream team based on drive and character. Plus, Scout offers candid advice on fundraising, and knowing when to iterate versus when to double down.

LINKS

Get the Female Founder World resource roundup ⁠⁠⁠https://femalefounderworld.beehiiv.com⁠⁠⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Scout's business: ⁠⁠⁠https://drinkdesoi.com/

Scout's recommended email tool: https://www.shortwave.com/

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How do you build a women’s health brand that ships nationwide and sees one of its supplements consumed every single second, all in just five years? In this episode, Alex Taylor, co-founder of Perelel, joins Jasmine Garnsworthy on the Female Founder World show - she's sharing how Perelel launched with just $10,000 of scrappy marketing, bootstrapped through the pandemic, and went from two founders to a powerhouse team of nearly 40 employees.

You’ll get the inside scoop on what it takes to launch with five SKUs (and the high-stakes minimum orders that went with them), how Perelel shipped to all 50 states within 30 days of launch, and why long-term influencer partnerships and community were the secret to earning trust - and exponential word-of-mouth growth.

Alex breaks down the funding journey, from friends-and-family rounds to scaling operations, and shares honest advice for fellow founders navigating career leaps, financial pressure, and the realities of founding as a parent and primary breadwinner.

LINKS

Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Alex's business: ⁠⁠https://perelelhealth.com/

Mercury is a fintech company, not an FDIC-insured bank.

Discount Code: FEMALEFOUNDERWORLD for a 20% off discount for first-time customers at perelelhealth.com. This code will be live through the end of January. 

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NYU Stern professor, bestselling author, and all-around business powerhouse Suzy Welch is joining Jasmine Garnsworthy on the Female Founder World podcast, and trust me, you’re going to want to hear this one. Suzy’s done it all: she’s reported for the Miami Herald, anchored on network TV, written multiple New York Times bestsellers, founded and sold a music tech startup, and now she’s shaking up the world of purpose-driven career discovery with Becoming You Labs.

In this episode, Suzy gets real about her unconventional journey, from her “hippie" Portland childhood to Harvard, to building a career at the intersection of business, media, and tech. She opens up about founding in the midst of grief, what it’s really like to reinvent yourself, and the surprising questions everyone should ask to find their purpose (spoiler: it’s not as woo-woo as you think).

We also dive into Suzy’s latest research on Gen Z’s values - why only 2% of them match what today’s hiring managers want, and what that means for founders hiring young talent. Suzy shares her honest take on balancing ambition and family (yes, you can do both!), her practical framework for reinvention, and why memoirs are her secret weapon for founder inspiration.

Plus, she gets candid about surviving online haters, building a business that actually reflects your values, and how to future-proof your career—no matter what stage you’re at. If you’re ready for actionable advice, a few laughs, and a fresh perspective on work, life, and purpose, this episode is for you.

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