Female Founder World

Praize founder and CEO Emma Grace Moon is on the Female Founder World show with Jasmine Garnsworthy. Praize is the editorial and AI optimization agency helping brands master the new world of generative engine optimization (GEO) and AI-driven search. After starting her company at 21 and helping clients like Jones Road, Victoria Beckham Beauty, and Great Jones drive $15M in PR-attributed revenue, Emma is pioneering how consumer brands adapt to the decline of Google search and the rise of LLMs like ChatGPT as the new product discovery engines.

In this episode, Emma breaks down how she predicts industry trends, the data-driven strategies brands need to get recommended by AI, why traditional PR is evolving fast, and actionable steps founders can take this week to future-proof their marketing. Emma also shares her favorite AI tools for founders, the impact of Reddit and small blogs on LLM results, and her unique perspective on building a business at the intersection of media, technology, and commerce.

LINKS

Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Grace's business: ⁠https://praize.studio/

Mercury is a fintech company, not an FDIC-insured bank.

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Phia co-founders Phoebe Gates and Sophia Kianni are on the Female Founder World show with Jasmine Garnsworthy. Filmed live at our 2025 Female Founder World summit, Phoebe and Sophia are sharing how they’ve been scaling their shopping tech platform. 

With investors like Sarah Blakely, Kris Jenner, and Hailey Bieber, in this episode, Phoebe and Sophia share the tips to accessing your dream investors (and they’re tips anyone can use!). They’re also diving in to the strategies that help them grow on social media, and get real, actionable feedback on the app in real time. 

LINKS

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Sophia and Phoebe’s business: https://phia.com/

Mercury is a fintech company, not an FDIC-insured bank.

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Arrae co-founder and co-CEO Siff Haider is on Female Founder World with Jasmine Garnsworthy.

Arrae is the science-backed ingestible wellness company that’s gone totally viral for solving un-sexy problems. You have definitely seen their viral bloat supplement on TikTok.

The business is about five years old and Siff and her husband Nish have led Arrae to nine figures in revenue while taking on very minimal investment, growing a rockstar team of 33, and collaborating with celebs like Pamela Anderson.

Siff has some thoughts on whether consumer brands should be bringing on investors, founders who won't be the face of their brands, and how to execute a successful product launch.

LINKS

Join Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-camp

Try Mercury: mercury.com

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Siff’s business: https://www.arrae.com/

Siff’s book recommendations: https://mastersofscale.com/book/ https://www.amazon.ca/Building-StoryBrand-2-0-Clarify-Customers/dp/1400251303/

https://www.amazon.ca/Good-Great-Companies-_Others-Paperback/dp/B0047T9BDW/

https://www.amazon.ca/Cartiers-Untold-Family-Behind-Jewelry/dp/0525621636/

Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.

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DISSH founder, CEO, and creative director Lucy Henry-Hicks is on Female Founder World with Jasmine Garnsworthy. Lucy transformed her family’s business to 15 boutiques across the world, over 450 full and part-time employees, over $150M in annual revenue, and a $90M partial acquisition. 

In this episode, Lucy shares the framework she uses to make difficult business decisions, how they’re launching their brand internationally, and how she has been levelling up as a founder and boss to over 450 employees. 

LINKS

Register for Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-camp

Lucy's paid ad agency recommendation: https://www.insightlymedia.com/

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Lucy’s business: https://dissh.com/

Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.

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Blume founder Karen Danudjaja is on the Female Founder World show with Jasmine Garnsworthy. In 2017 Karen started a side hustle to bring superfoods to local coffee shops in her city. Eight years later, Blume is an 8-figure brand, with a team of 25, and viral product lines (like Superbelly) sold into thousands of retailers. 

In this conversation Karen shares when and why she started paying herself at Blume, the product line Karen scrapped for Superbelly (which sold $1M in its first quarter), and how she’s levelling up as a leader. 

LINKS

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Karen’s business: https://itsblume.com

Karen’s resource recommendation: https://archive.com/

Karen’s book recommendations: https://www.amazon.ca/Good-Great-Some-Companies-Others/dp/0066620996 https://www.amazon.ca/Ramping-Your-Brand-Killer-Growth/dp/1733444645/

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Boys Lie founders Tori Robinson and Leah O'Malley are on Female Founder World with Jasmine Garnsworthy. Tori and Leah bonded over breakups and set out to create a beauty brand… and it failed. But their miss in beauty became a major hit in fashion, and within two years the business made $5 million in annual revenue. Today the brand’s been worn by everyone from Megan Fox, Bella Hadid, Gigi Hadid, Kim Kardashian and Jessica Alba to Dua Lipa and KATSEYE. 

In this episode Tori and Leah spill on building a celebrity fave brand, how they’ve been able to score organic virality, what their team looks like now, the marketing strategy behind their sellout collab drops, and so much more brand-building gold.

LINKS

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Tori and Leah’s business: https://boyslieofficial.com/

Tori and Leah’s trend forecasting resource recommendation: https://uk.pinterest.com/wgsn_official/ https://www.tiktok.com/@wgsn

Tori and Leah’s trend inventory management resource recommendation: https://apparelmagic.com/

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Pashion Footwear founder Haley Pavone is on the Female Founder World show with Jasmine Garnsworthy. Haley’s business, Pashion Footwear, is the first convertible heel brand - meaning you can go from heels to flats with the same shoe. They’ve scaled to nearly a million followers - with a majority of them coming literally overnight.  

In this episode Haley talks about the secrets to building a viral, engaged audience, the pros of unsuccessful fundraises, and how she’s scaling her business with a genius ambassador program. 

LINKS

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie member: bestie.femalefounderworld.com

Check out Haley’s business: https://pashionfootwear.com/

Haley’s ambassador program tool recommendation: https://loudcrowd.com/brand-ambassador-program-marketing/

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Faire Chief Revenue Officer Jennifer Burke is on Female Founder World with Jasmine Garnsworthy!

Wholesale is one of the most gatekept parts of business, so I went right to an insider to uncover exactly how brands can win through independent stockists.

Faire is the online marketplace connecting retailers with brands. With Faire, you have the opportunity to sell your products into hundreds of thousands of retailers, and Jennifer's sharing your playbook for success in this episode.

LINKS

Get started on Faire: https://faire.com/ffw

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

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Suneera Madhani is on Female Founder World with Jasmine Garnsworthy.

After seeing a gap in the financial tech industry, Suneera created Stax Payments, which she sold for $1B+ after facilitating over $40B in payments. Now, she's the person behind CEO School, and is building Worth AI, which was inspired by a problem she encountered building her first business.

In this episode Suneera gets so real about what's behind a unicorn-status exit - there's no way you don't leave this episode inspired.

LINKS

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Suneera's current businesses: https://theceoschool.com/ https://worthai.com/

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The Beauty Chef founder Carla Oates is on the Female Founder World show with Jasmine Garnsworthy.

Carla was early on the ingestible wellness space, launching her wellness brand The Beauty Chef over 15 years ago. 

In this episode Carla talks about how she was able to educate her customers in the early days on a more technical product, The Beauty Chef’s journey landing in and getting out of Sephora, and how to build real credibility as a founder. 

LINKS

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Carla’s business: https://thebeautychef.com/

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