Female Founder World

Jasmine is on the show this week sharing all the details about her pregnancy news, how we're handling maternity leave as a small business.

LINKS

Register to Launch Lab recordings: https://www.femalefounderworld.com/launch-lab

 Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: ⁠⁠https://www.adobe.com/express/⁠⁠

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Launderette founder Ireland McCaughey is on the Female Founder World show with Jasmine Garnsworthy. She saw a $40B opportunity for the modern laundromat last year, and since then has created the viral laundromat that’s become an NYC staple. Ireland put together the financials she needed for the business, got pitching to investors and lenders, and has been off to the races ever since. 

In this episode Ireland shares the capital needed to start her business and how she got it, how she’s personally managing her finances as an early stage founder, and how she’s thinking through next steps for Launderette. 

LINKS

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: ⁠https://www.adobe.com/express/⁠

⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

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Elise Swopes is on Female Founder World with Jasmine Garnsworthy. Elise was one of the original creators on Instagram. She's an artist, and turned that skill into a career as a full time content creator, eventually taking her community building skills on to a full time dream role at Adobe. 

In this episode Elise talks about her strategies to build viral content, both as a creator and as a brand, how she recommends building partnerships, and how to protect your creativity. 

LINKS

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: https://www.adobe.com/express/

https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

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Betches co-founder Aleen Dreksler is on Female Founder World with Jasmine Garnsworthy. While in college, Aleen and her roommates saw a trend for “bro content” online, and started a blog for the women’s version. Their blog, Betches, grew into a massive media empire with millions of fans, and was acquired in 2023 for up to $54M. 

In this episode Aleen tells us how she built Betches with her cofounders, advice for building something that can be acquired for millions, what's shifted in digital publishing and content, and the copy-paste strategy you can use for securing big partnerships.

LINKS

 Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: ⁠https://www.adobe.com/express/⁠

⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠

https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

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Register for our free workshop series, Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com

Good Girl Snacks co-founders Yasamin Bakhtiar and Leah Marcus are on the Female Founder World show with Jasmine Garnsworthy.

If you’re a gen z or millennial woman on TikTok, you probably have seen Hot Girl Pickles. The founders Yasaman⁠ and ⁠Leah⁠ bootstrapped this brand with next to nothing, and have become masters of attention-hacking.

They’re only a couple of years old and have spent $0 on ads, and already:

* The world's most famous influencers post about them

* Best-selling pickle brand at Erewhon

* 10,000 pickle jars sold in first year of business DTC (yep, people ordered heavy, expensive PICKLES on the internet just to be a part of this brand)

* Forbes 30 Under 30

* Reach 2.5 million accounts monthly on Instagram

* Deal with a big retailer launching soon

* Partnered with Revolve Fest at Coachella

* Participated in or hosted nearly 20 successful events

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Nisha Dua from BBG Ventures is on the Female Founder World podcast with Jasmine Garnsworthy.

Nisha is a venture capitalist whose firm has invested over $150 million in women-led startups like Starface and Spring Health. She spends her days looking into startups, founders, and deciding whose worth backing.

She shares what what makes a business and a founder investible, where investors are putting their money right now, and what a post-AI future will look like for entrepreneurs.

LINKS

Register for Launch Lab: https://www.femalefounderworld.com/launch-lab

 Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: ⁠https://www.adobe.com/express/⁠

⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

Resource recommendations: https://www.granola.ai/ and https://character.ai/

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Register for Launch Lab: https://www.femalefounderworld.com/launch-lab

Jasmine Garnsworthy is going solo on the Female Founder World sharing the top 5 tips to land 6-figure partnerships for your business.

LINKS

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Download Adobe Express: https://www.adobe.com/express/

https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

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CharCharms founder Charlotte Trecartin is on the Female Founder World show with Jasmine Garnsworthy. While Charlotte was in university she thought of the genius business idea that’s now making her over $6M a year. Charlotte has bootstrapped her water bottle accessories business to amazing success: TikTok virality, a team of six, Shark Tank, and a rapidly growing multi million dollar business that's landed on shelves like Target and Dick's Sporting Goods.

In this episode Charlotte shares the tips her TikTok coach passed on to go viral and what that’s done for her business, how she thinks about innovation and her product assortment, and how she’s scaling as a leader. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Charlotte’s business: https://charcharms.com/

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Live Tinted founder Deepica Mutyala is on the Female Founder World show with Jasmine Garnsworthy. Deepica went viral in 2015 (way before going viral was a common thing) for a beauty hack, which landed her a gig on the Today Show. She quit her job and went all in as a beauty influencer, three years later launching the color cosmetics brand she always wished existed, Live Tinted. 

Live Tinted has grown 174% year over year, raised $15M, is one of the fastest growing brands in Ulta, and sells one skin tint every three minutes—wow! 

In this conversation Deepica shares what she would do differently starting a beauty biz from zero, her take on founder cancellations and mega exits, and the opportunities she sees for growing businesses today. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Deepica’s business: https://www.livetinted.com

Deepica’s planner recommendation: https://www.planoly.com/

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Seoul Tonic founder Sophie Hood is on the Female Founder World podcast with Jasmine Garnsworthy. Sophie was working full time, and on her business on evenings and weekends, when she got the opportunity to join Gordon Ramsay’s Food Stars TV show. She left her job, won the show, and used the cash prize to bootstrap her business.

Now, Seoul Tonic, her wellness beverage company, is distributed globally and Sophie is just getting started. 

In this interview Sophie dives into the economics of bootstrapping a rapidly growing business (she’s still not paying herself), how she’s getting noticed by massive retailers, and the social media shifts Seoul Tonic has made to grow massively. 

LINKS

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