Female Founder World

When Untouched Blooms founder Max Summersett started selling handcrafted phone grips on Etsy in 2024 she made a couple of orders every day. Then, within a year of launching on Shopify, she sold 10,000 products (without a single paid ad).

She launched using a few hundred dollars saved from cycling around Miami Beach selling flowers. Today, the brand’s used by influencers like Alix Earle and Morgan Riddle, and is best known for turning pet photos into phone grips.

Right around when Max launched, a different brand was going viral on TikTok with a similar product.

They were racking up 600,000 to 800,000 views but didn’t ship to the US. TikTok kept serving those videos to US audiences anyway, and people looked for a local alternative. Max’s product appeared in the search bar, and because she could actually fulfil the order, the sales started flowing to her. Orders jumped from a handful a day to 35, then 60. The lesson she took from it: if something is trending in another market and isn’t available locally, you can capitalize on the search traffic.

Once Max saw that demand was real, she moved from Etsy to Shopify to start selling on a platform she owned, and stop handing over a portion of sales to Etsy.

Max built on the momentum with influencer gifting. She doesn’t have a PR agency or huge budgets for elaborate mailers, so DMs creators and focuses on making every package feel like it was created by a friend. She bedazzles the boxes, includes photos and spends energy making the PR look like it’s from a human, not a brand. Every influencer who has posted about her has mentioned the packaging.

Thank you to our sponsor Omnisend for making this episode possible! Use the code FFW50 for 50% off Omnisend.

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We need to talk about Acquired Style x Swan Beauty! Jasmine, Paige and Natalie are chatting about the brand almost nobody had heard of a week ago that just spent a small fortune sponsoring a bachelorette trip, and what it actually did for their brand. Plus, Parke just landed at Target, but what actually goes into a decision like this and what happens next? And, Gap made nearly a billion dollars in profit last year, so we are breaking down how they achieved this profitability and what other founders can learn from it.

Thank you to our sponsor Omnisend for making the show possible. Use the code FFW50 for 50% off Omnisend.

We'll be back with our regular Monday interview show next week.

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Paige, Natalie and Jasmine are back for your weekly group chat show discussing Emma Grede’s unmissable book tour, community marketing tactics we’ve been thinking about, and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand.

Thanks to Omnisend for making this episode possible! Use the code FFW50 for 50% off: omnisend.com

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Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic.

In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there.

Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user. 

Try Omnisend at Omnisend.com and use code FFW50 for 50% off.

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Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead

of Coachella weekend two. Plus, we have the big lessons that came out of that

billion-dollar Gruns and exit!

Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend.

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While at SET Active Kira rebuilt the brand's loyalty program and modeled the sale after the Sephora Sale. Within six months she was able to built the loyalty program to over 50,000 people and on the show today she's sharing exactly how to rebuild a program just like it. We also get Kira's community building tips and her framework for executing on the four Cs of brand marketing: community, content, creative and culture.

Links

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Welcome to something a little different from us! I'm so excited to introduce season one of a brand new weekly episode format we're launching on Female Founder World presented by Omnisend.

In addition to your regular interview format show that drops at the beginning of the week and will be back in your podcast feed on Monday, team FFW will drop a second episode every Wednesday to talk through the stories we’re seeing in the Female Founder World group chat and what’s happening in the world of business, brands and female founders, and what we’re taking away and applying to our own businesses. We're going to give you our honest takes, the context behind the headlines, and the stuff you actually need to know to build your business.

Thanks so much to Omnisend for making it all possible! We're now dropping TWO episodes every single week. Omnisend is a reliable and easy-to-use email and SMS marketing tool trusted by over 150,000 brands just like yours.

The best part, at least for us, is their human, award-winning customer support team. If you need help, you’ll be answered in minutes by real people, 24 hours a day, seven days a week.

Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just five days. This is a totally free migration service for any paid user. 

Get 50% off Omnisend with the code FFW50: https://www.omnisend.com/femalefounderworld/

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AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business  and continued to grow.

In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and press, how she recommends founders think about new category launches, plus her real take on work-life balances. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Cass’ business: https://aureumcollective.com

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Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary.

This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest online community for moms, to talk about the viral campaign that got the whole internet talking and why matrescence might be the most important word female founders have never heard.

Michelle was also the seventh employee at Bumble and one of the people who helped the app become what it is today. We asked her to walk through the exact steps she took to launch Bumble into new markets (open your notes app!).

She gets into everything, including the mistakes she made with early hires and agency spending, how she built her personal brand when showing up online terrified her, and what she learned scaling and exiting Sunroom that she wishes someone had told her earlier. This is the conversation for every woman trying to build something big while figuring out what becoming a mother actually does to you.

Motherhood and ambition don't just coexist, they fuel each other. Michelle is proof of that. This one's a good one, business besties.

Links

Get weekly resources and case studies emailed to you for free: femalefounderworld.beehiiv.com

Become a Business Bestie member: femalefounderworld.com/business-bestie

Register for Cash Camp: femalefounderworld.com/cash-camp

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Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget.

Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, plus her approach to brand collaborations, and the tools she's using

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