Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic.

In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there.

Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user. 

Try Omnisend at Omnisend.com and use code FFW50 for 50% off.

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Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead

of Coachella weekend two. Plus, we have the big lessons that came out of that

billion-dollar Gruns and exit!

Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend.

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While at SET Active Kira rebuilt the brand's loyalty program and modeled the sale after the Sephora Sale. Within six months she was able to built the loyalty program to over 50,000 people and on the show today she's sharing exactly how to rebuild a program just like it. We also get Kira's community building tips and her framework for executing on the four Cs of brand marketing: community, content, creative and culture.

Links

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Welcome to something a little different from us! I'm so excited to introduce season one of a brand new weekly episode format we're launching on Female Founder World presented by Omnisend.

In addition to your regular interview format show that drops at the beginning of the week and will be back in your podcast feed on Monday, team FFW will drop a second episode every Wednesday to talk through the stories we’re seeing in the Female Founder World group chat and what’s happening in the world of business, brands and female founders, and what we’re taking away and applying to our own businesses. We're going to give you our honest takes, the context behind the headlines, and the stuff you actually need to know to build your business.

Thanks so much to Omnisend for making it all possible! We're now dropping TWO episodes every single week. Omnisend is a reliable and easy-to-use email and SMS marketing tool trusted by over 150,000 brands just like yours.

The best part, at least for us, is their human, award-winning customer support team. If you need help, you’ll be answered in minutes by real people, 24 hours a day, seven days a week.

Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just five days. This is a totally free migration service for any paid user. 

Get 50% off Omnisend with the code FFW50: https://www.omnisend.com/femalefounderworld/

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AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business  and continued to grow.

In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and press, how she recommends founders think about new category launches, plus her real take on work-life balances. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Cass’ business: https://aureumcollective.com

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Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary.

This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest online community for moms, to talk about the viral campaign that got the whole internet talking and why matrescence might be the most important word female founders have never heard.

Michelle was also the seventh employee at Bumble and one of the people who helped the app become what it is today. We asked her to walk through the exact steps she took to launch Bumble into new markets (open your notes app!).

She gets into everything, including the mistakes she made with early hires and agency spending, how she built her personal brand when showing up online terrified her, and what she learned scaling and exiting Sunroom that she wishes someone had told her earlier. This is the conversation for every woman trying to build something big while figuring out what becoming a mother actually does to you.

Motherhood and ambition don't just coexist, they fuel each other. Michelle is proof of that. This one's a good one, business besties.

Links

Get weekly resources and case studies emailed to you for free: femalefounderworld.beehiiv.com

Become a Business Bestie member: femalefounderworld.com/business-bestie

Register for Cash Camp: femalefounderworld.com/cash-camp

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Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget.

Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, plus her approach to brand collaborations, and the tools she's using

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Susan Yara, founder of Naturium and Playa, joins Jasmine on the show this week to talk about building a skincare empire, navigating controversy, and selling her brand for $355 million to e.l.f Cosmetics.

Susan’s brand, Naturium, is a clinically effective, biocompatible skincare line that’s accessibly priced and designed to deliver real results. In this episode, Susan shares her journey from beauty influencer and content creator with over 2 million followers to co-founding one of Target’s fastest-growing skincare brands and ultimately leading it to a major acquisition.

Susan dives into the scrappy early days of building Naturium, including how a chance LinkedIn message during the pandemic led to her partnership with Ben Bennett, the founder of The Center, and exactly what she looks for when partnering with influencers (it isn't a big follower count!). She also opens up about the challenges of being a female founder in the public eye, the lessons she learned from navigating a viral controversy, and how she stayed focused on building a profitable, acquisition-ready brand.

Plus, Susan shares actionable advice for entrepreneurs, from leveraging community and content to identifying the right retail partners and building a team that thrives. She also gives a behind-the-scenes look at what it’s like to sell a brand, the importance of financial literacy, and how she’s using her success to create a life of freedom and wellness.

LINKS:
Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠

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Brynn Putnam is the founder and former CEO of Mirror, a fitness smart mirror that she sold to Lululemon for $500 Million. Now she’s building a new business, Board.

In this episode, Brynn tells Jasmine how she built a business to $500 Million in just a couple of years and what she’s doing differently in her second business.

Whether you’re a first-time founder or a seasoned entrepreneur, this episode is packed with insights on building, scaling, and innovating in new categories.

LINKS:

Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠

Find Board: ⁠https://board.fun⁠

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Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company.

Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married.

In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform Fortune has dubbed the "TurboTax for prenups." She dives into the scrappy early days of building her business, including cold-calling family law attorneys, designing a seamless customer experience, and raising $4M in seed funding to bring her vision to life.

Libby also unpacks the misconceptions around prenups, why they’re not just for the wealthy, and how millennials and Gen Z are using them to protect everything from student loan debt to pets and intellectual property. Plus, she offers actionable advice for women building businesses, from starting small to leveraging community and content for growth.

LINKS:
Become a Business Bestie subscriber: https://bestie.femalefounderworld.com

Check out First: www.thisfirst.com

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