Female Founder World

This week is a masterclass in three completely different paths to building a brand people actually care about. We start with Ben Bennett, beauty exec behind The Center , the incubator quietly responsible for Naturium, Phlur, and, as of this week, the newly sold Saltair. From there we head to Wall Street, where Reformation just went public, and chat about what it actually means for a brand this culturally loved to make it this far! Then we close out with the brand we can't stop thinking about: Butter Girl NYC. No investors, no incubator, just a genuinely good idea and impeccable content.

Then we finish off with the Build In Public challenge brought to you by Adobe Express, the free tool you can use to create anything and access at adobeexpress.com and join the conversation in the Female Founder World app.

 Thank you to Omnisend for sponsoring this episode of Female Founder World! Try Omnisend with the code FFW35 and get 35% off, at www.omnisend.com

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The difference between the brands you ignore and the brands you love is their ability to build a world, not just a business. Liv Koennecke, founder and CEO of Maison Essentiele, is building the blueprint when it comes to world building in 2026. In this episode of the show, Liv shares her steps to building a worldclass brand.

Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off.

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Jasmine, Natalie, and Paige are back for another Group Chat episode, and this week they're brainstorming the biggest trends they're seeing right now and the business opportunities hiding inside each one. From the move away from synthetic materials, to the move towards illustration there is an idea there for anyone ready to jump on it!

Plus they share week three of the Build in Public Challenge, breaking down the "narrator video" format and how to set up a simple brand kit in Adobe Express so your visual cues stay consistent across your content.

This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app.

Get email alerts throughout the challenge:

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This week Jasmine, Paige and Nat are breaking down the Phia tech scandal, the Bill Gates' daughter founded shopping app accused of claiming affiliate commissions it didn't earn, and what it means for female founders when things go wrong publicly. Then they get into CAA's $250 million bet on the creator economy, why the biggest talent agency in the world is now trying to own creator IP, and what that signals for where the industry is heading. Plus: the real TikTok Shop numbers ($15 billion in US sales, but more than half of registered sellers made zero) and what actually separates the brands crushing it from everyone else.

Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off.

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Week two of the Build in Public Challenge is here, and this week, you're making your first post.

Jasmine walks you through exactly how to create a pinned, evergreen piece of content that tells your brand story without putting you on camera, because yes we know it can be daunting! Using Nat's Beech Street Swim launch video as a live example, she breaks down how to build a voiceover script, write a text overlay that's about your customer not you, find the right B-roll even if your life doesn't match your brand aesthetic, and put it all together in Adobe Express.

This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app.

Get email alerts throughout the challenge: https://www.femalefounderworld.com/buildinpublic

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Jasmine, Paige and Natalie are back for another group chat presented by Adobe Express. We're talking about the fragrance brand blowing up right now—Lore—plus some big changes in AI legislation that business owners need to be across.

Thank you to Adobe Express for making this episode of the show possible.

We speak about Natalie's personal social accounts in this episode and you can find her at @natalieab across platforms.

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Use the code FFW15% for 15% off Kate & Kole until 16 August 2026.

Jasmine met with the founders of Kate & Kole for today's show. They've been making lab grown jewelry since 2015 and saw the massive shift towards lab grown happening long before most other jewelrs.

In this episode, Sara and Madalynne get into why they made that call early, how they built proprietary technology so customers can fully customize their pieces online, and the strategy behind selling high-ticket jewelry to people who've never walked into their studio.

They also get refreshingly honest about the hard stuff: the Director of Ops hire their whole team flagged as the wrong fit and what happened when they didn't listen (and surviving simultaneous maternity leave). How their residency model, popping up in the cities where their customers actually live, changed the way they think about growth.

If you're building a product based business, selling at a high price point, or navigating the messy reality of co-founder life, this one's for you.

Links:

Get weekly resources and case studies emailed to you for free: femalefounderworld.beehiiv.com

Shop Kate & Kole: kateandkole.com.au

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Jasmine, Paige, and Nat are back together for your weekly group chat show by Female Founder World, and they're kicking things off with a very real conversation about founder FOMO, why being everywhere at once is overrated, and what to do instead.

This week they're getting into college ambassador programs, what actually works, what doesn't, how the big brands are doing it, and the tactical advice Jasmine pulled from Dormify founder Amanda Zuckerman on building a program that scales. Then, they're doing a full six month check in: where everyone's businesses actually are versus where they thought they'd be, why Jasmine is doubling down on content and simplifying everything, why Nat's reflections on pop ups, and the mindset shift that's helping them stay focused for the second half of the year... outputs over outcomes.

Here are some thought starters to do your own 6 month business check in:

What did you think this business would look like by June, and how far off were you?

What's working that you didn't expect to work?

What have you deprioritized since January?

What's the hardest decision you've made this year, and would you make it again?

Is there something you're still doing out of habit or sunk cost rather than because it's actually working?

What's the thing that's costing you more than it's worth right now?

Where are you personally at - energised, depleted, somewhere in between?

What's something you've gotten better at as a founder this year that has nothing to do with the product itself?

Is there a version of burnout creeping in, and what are you doing (or not doing) about it?

What's the one thing you need to get right in the next six months?

Thank you to Omnisend for making this show possible. Try Omnisend with the code FFW35 and get 35% off.

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We are kicking off something brand new at Female Founder World this week: the Build In Public Challenge, a free 12-week program presented by Adobe Express.

This first episode is all about the foundation. Figuring out your point of view, your point of difference, and your content pillars before you post a single thing. We bust the myth that you need to be an influencer to make this work, and give you the practical first steps to actually get started.

This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app.

Get email alerts throughout the challenge: https://www.femalefounderworld.com/buildinpublic

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Jasmine, Paige, and Nat are all back together for your weekly group chat show by Female Founder World and they're kicking things off with some very exciting Beech Street Swim news (two words: Bethenny Frankel).

This week they're talking about the quiet revival of out of home marketing (billboards, wheat pasting, and interactive campaigns) and why physical advertising might actually be cheaper and more effective than another digital campaign right now. Then, Paige breaks down Tara Bosch's new brand Snackish, how she's building it with creators as co owners, and what the equity model actually looks like in practice. Plus: an honest update on the fundraising landscape, and why raising before you launch might be a trap, and what to do instead.

Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off.

Learn more about your ad choices. Visit megaphone.fm/adchoices