Jaclyn Johnson and Marina Middleton recorded this episode of WorkParty during one of the biggest weeks of the year, Create & Cultivate’s Festival. They’re giving a candid, behind-the-scenes look at what it really takes to bring a multi-day experience to life, from programming four stages and managing a small team, to hosting hundreds of attendees, speakers, and brand partners.

They reflect on what’s changed since their early event days, the lessons they’ve learned in real-time, and why supporting small businesses goes far beyond likes and reposts. If you’re building something big, navigating leadership in high-pressure moments, or simply curious about what goes on behind the scenes, you’ll find plenty of honest takeaways from two founders in the thick of entrepreneurship, while also making huge strides.

Join us for next year’s Festival using the links below! 

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton