WorkParty

FORM Co-Founders Sami Clarke and Sami Bernstein Spalter on Navigating the Fitness Industry as Best Friends and Business Partners


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On today’s episode, we’re joined by two powerhouses taking the health, wellness, and fitness world by storm - Sami Clarke and Sami Bernstein Spalter, co-founders of FORM, a digital fitness and wellness platform focused on encouraging its community to become the best version of themselves. Sami Clarke, a certified wellness and fitness trainer, built an incredible community online before deciding to launch FORM. With millions of followers and hundreds of millions of views amongst Instagram, TikTok and Youtube, Sami’s accessible approach to self-love in the small everyday moments has resonated since FORM launched in 2021. Sami Bernstein Spalter is a maven in brand, social and influencer marketing. Together, they are creating a holistic wellness platform that has staying power, and they share all their learnings, tips, and tricks to their skyrocketing success in just two years. Listen in as they share their journey as best friends and business partners.


RESOURCES:

Follow Sami Clarke on Instagram here, on TikTok here, and on YouTube here

Follow Sami Bernstein Spalter on Instagram here and on TikTok here.

You can check out FORM here

This episode is Produced by Dear Media with research and creative production by Ali Alquiza.

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate: https://www.instagram.com/createcultivate
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

www.createcultivate.com
PR: [email protected]

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WorkPartyBy Jaclyn Johnson, Marina Middleton

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