Founder's Journal

Alex talks about his startup heroes and why they've changed over time.

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice.

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew.

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Alex takes you through his 7 tips for pitching early stage investors on a preseed round.

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software businesses) & why that's about to change.

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach.

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew) and what motivates him today.

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Alex walks you through his process for building an employee influencer program.

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business.

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Show Notes:

(0:00) A note from our sponsor

(4:26) Intro to seedstrapping

(6:20) Why seedstrapping is in vogue

(9:15) Founder take on seedstrapping

(12:40) VCs views on seedstrapping

(14:00) My take on seedstrapping

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Show links:

• HackerNews on seedstrapping: https://news.ycombinator.com/item?id=36508471

• VC on seedstrapping: https://x.com/nikunj/status/1908155930690359437

• Josh Payne Linkedin post: https://www.linkedin.com/posts/jnpayne_when-i-started-my-first-company-in-2011-activity-7292920969323503617-JJKk?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAuMh6ABe5yrIF2I6gDHnZ3Fpixhetg9Rfg

• Zapier CEO interview: https://www.youtube.com/watch?v=CZ36aQDjcC4&t=906s&pp=ygUSd2FkZSBmb3N0ZXIgemFwaWVy0gcJCYQJAYcqIYzv

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have. 

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Show Notes:

(0:00) A note from our sponsor

(2:28) Welcome back to Founder’s Journal

(4:00) What is Codex? 

(4:20) Two truths in prompting

(6:05) Elevator pitch

(8:50) Biggest investor questions

(13:05) Conclusion

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/