Founder's Journal

Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect:

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:30) Post-Morning Brew journey

(5:20) What is multipreneurship?

(8:00) My plan as a multipreneur

(9:20) Case study: storyarb

(10:10) 6 lessons as a multipreneur

(16:40) Conclusion

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Episode Links:

• Best Stuff exercise: https://conscious.is/excercises-guides/the-best-stuff

• Greg Isenberg multipreneur post: https://x.com/gregisenberg/status/1680670141632196609

• Initial storyarb tweet: https://x.com/businessbarista/status/1638176672485904384Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect:

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:03) The Misconception of Sales

(4:21) The Role of Sales in Entrepreneurship

(7:50) Seven Effective Sales Tactics

(17:26) Expert Sales Tips

(20:40) Conclusion and Listener Engagement

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Episode Links:

• Naval tweet: https://x.com/naval/status/1002104154737684480

• Jen Abel X thread: https://x.com/jjen_abel/status/1869530668054564866

• Jason Lemkin article: https://www.saastr.com/what-is-the-best-sales-advice-you-can-give/Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Episode 140: Alex breaks down Pieter Levels’ AI-coded flying game, which hit $67,000 in monthly revenue in just 3 weeks. Here’s what to expect:

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:09) Peter Levels’ AI-coded flying game

(6:17) The power of AI in game development

(8:00) The value of trusted distribution

(13:24) Vibe marketing explained

(15:58) Addressing critiques

(20:15) Conclusion—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Episode Links:

• Flying game - https://fly.pieter.com/

• Levels on X - https://x.com/levelsio

• Andrej Karpathy - https://www.youtube.com/@AndrejKarpathyCheck Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing boring work privately, to become celebrated publicly. He also breaks down three under-discussed aspects of boring work:

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:15) Danger of celebritizing entrepreneurship

(5:38) Boring work is unavoidable

(8:57) Staying in boring work too long

(13:00) Boring work is a gift

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Episode 138: Alex Lieberman, host of Founder’s Journal, announces the relaunch of the show. He shares what you can expect from Founder’s Journal & how he thinks about shifting his businesses from off-course to on-course, using the pirate ship approach.

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Show Notes:

(0:00) A note from our sponsor

(2:28) Welcome back to Founder’s Journal

(3:58) Effortless vs. effortful

(5:38) Your business as a pirate ship

(10:12) Ship example: storyarb

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - www.storyarb.com

• CTA - www.creatortalentagency.co

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting Founder’s Journal to chat about career pivots. Kyle shares his own experience with career changes and discusses the importance of utilizing side projects, weak ties, and storytelling.  

Want to hear more of Kyle's career advice? Check out his podcast, Per My Last Email, here: https://link.chtbl.com/uMGkoryq

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling author of Million Dollar Weekend. Noah shares his repeatable marketing playbook, and I have him rip apart my marketing strategy for Storyarb. 

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Episode 135: Today, I speak with Kian Sadeghi, one of the most impressive early-stage founders I have ever met. Kian's genetic testing company, Nucleus, has attracted investment from Peter Thiel's Founders Fund and Alexis Ohanian's 776, and he shares how he has employed relentlessness to build his company after dropping out of the University of Pennsylvania. 

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Episode 134: Today, I speak to legendary executive and investor Keith Rabois about his ability to identify top 1% founders and employees. Keith has invested in a billion-dollar business every year for the last 20 years, including Doordash, YouTube, and Lyft. Previously, he held senior leadership roles at Paypal, LinkedIn, and Square. We chat about how to find undiscovered talent, hiring barrels, and the two traits of 10X founders. 

Episode Transcript: https://foundersjournalpod.morningbrew.com/blog/how-to-identify-top-1-talent-keith-rabois-investor-in-doordash-youtube-airbnb-lyft

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Episode 133: In today’s episode I chat with Jesse Pujji (@jspujji), co-founder of Ampush and founder of startup studio Gateway X. Jesse has used entrepreneurship as a vehicle for personal and professional growth, and we talk about the tools and tactics he's found valuable including, Zone of Genius, five levels of motivation, and context versus content.  

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)