WorkParty

From Employee to Entrepreneur: How to Scale Your Side Hustle Into a Startup With Samara Walker, Founder and CEO of Àuda.B


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Side hustles are on the rise. According to a recent survey, as many as one in four Americans are planning on starting a side hustle in 2021. On top of the 34% of people who have already started a side hustle venture this year. But starting a side-hustle while working a 9-to-5 isn't easy. It takes determination, drive, and passion. Which is something that today’s WorkParty guest, Samara Walker, knows a thing or two about. Samara started the luxury nail polish brand Àuda.B while working full-time as a senior financial analyst at Amazon after noticing that women of color aren’t often represented within luxury beauty. And, thankfully, major retailers have taken notice, too. Earlier this year, Àuda.B launched at Nordstrom, becoming the first Black-owned polish brand to be sold by the retailer. (Which is incredible!) Needless to say, I can’t wait to talk to Samara all about how she went from full-time employee to full-time entrepreneur, and how she’s pushing the beauty industry forward in the process. Welcome to WorkParty, Samara! • Join the party on social @workparty and stay in-the-know at workparty.com.

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WorkPartyBy Jaclyn Johnson, Marina Middleton

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