What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, let’s talk about how creating good content that genuinely connects, leaves a lasting impression. 

In this episode we’ll be covering:

• Buying better versions of ourselves
• Creating content that keeps people coming back for more
• Understanding the feeling you want your content to evoke in your audience
• What does it mean to create content that creates a feeling?
• Why knowing why your person taps follow will help you make better content
• Analyzing and adjusting your content strategy
• My rule of thumb for the best time to post on social media

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Is growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned because I’m revealing exactly what I do to create good content, in less than five minutes. I want to help you create better content, so let’s dive in so you can start today!

In this episode we’ll be covering:

• Understanding your audience's needs and mindset for relatable content
• Questions to ask yourself before making your next Instagram post
• How to apply the 4 H’s when creating your content
• The types of content that we save and share most
• Why we follow so many people and what makes us hit that follow button

Want to hear more about the Four H's? Head over to Episode 2 for a breakdown of applying the Four H's to your content.

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What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with your audience. 

In this episode I’ll be covering:

• My thoughts behind viral content and how your excitement plays into content success
• How we absorb information has changed over time
• What people think quality content is vs what it really is
• The types of content that resonate and why you need it
• How you might be unintentionally overwhelming your audience 
• The new way to educate in 2024

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One thing you should know is I am really passionate about marketing messaging AND helping people grow on social media. In this episode, I’m getting real about the ever-changing world of marketing and social media, and why being specific in your content is key to your success. So let'e get into what's working right now so you can start creating content that truly connects with your audience. 

In this episode I’ll be covering:

• The challenge of keeping up with social media as it is constantly evolving
• Timeless marketing strategies and why they actually matter
• The one book I recommend to all my clients
• Adapting your message to the types of content working right now
• Why specificity matters when it comes to creating content
• How knowing your audience helps create effective, specific content

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Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content. 

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If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

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