The secrets of Google’s algorithm are out! So, what (if anything) should you do?

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Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There’s a lot to unpack here, and you should certainly proceed with caution if some sort of SEO professional has flashy “leak secrets” for sale. Gyi and Conrad dig into the pile to explain how to process this news and make smart, tactical decisions moving forward. 

The News:

For the first time, Google has had a major leak.

Quite a few AI Overviews have been scarily bad, and could be considered hilarious, dangerous, or future lawsuit fodder—especially if you’re the unlucky fellow who takes AI’s advice about eating rocks or adding glue to your pizza sauce.

The ABA has a new ethics opinion on Listservs, so here’s what you need to know:

And, LocalU Detroit is coming up on June 24th! 

Mentioned in this Episode:

Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked - Mike King / iPullRank

Local Search Implications of the Google API Leak - David Mihm / Near Media

5 local SEO insights from Google’s API documentation leak - Andrew Shotland / Search Engine Land

Gyi's Google Leak Threads on X

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