How I Do Content

I see you, wizard…

You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS.

I also know you don’t have time to waste!

Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden Snitch.

Over the past 5 years, I’ve read, reviewed and written a whole lotta content…

And, in my business, I’ve used my content spells to generate sales from every single offer I’ve launched.

So I’ve mastered the dark arts of client-converting content.

And in today’s episode of the How I Do Content Podcast I want to share 3 reasons why your content isn’t converting into clients.

I want you to listen to this episode and then go and give your content a little bit of an audit so you too can master the dark arts of client-converting content!

Let’s go!

Want more?

• Sign up for Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/your-content-doubling-spell/ 
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I don’t know about you, Wizard…

But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it.

Heck, these days you’re lucky if your content is shown to 1% of your followers.

It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bone and show your content to your dream clients.

In the wise words of Hermione Granger – “There must be another way!”

And there is.

So, in today’s episode of the How I Do Content Podcast, I’m going to share how I turn 1 podcast episode into 5+ pieces of content every single week.

I should also add, I do this in less time than it takes you to create a week of social media content AND it definitely has a longer lifespan than your content too.

So let’s dive in.

Want more?

• Sign up for Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/your-content-doubling-spell/ 
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

If you want people to buy from you – you need to give them a reason to.

And, sure, that might seem obvious…

But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them.

This is a BIG mistake so many business owners make because they lose sight of WHY people buy.

In today’s episode of the How I Do Content Podcast, I want to share what you actually need to do to get people to buy from you.

Because when you nail this – you’ll have an audience of humans who are ready and excited to buy from you.

Want more?

• Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn & Ned on Instagram at https://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I hear you – creating content can often feel like it’s your full-time job!

And, unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time creating content.

But I’m not going to lie – most business owners make marketing and content creation much harder than it needs to be. 

So, in today’s episode of the How I Do Content Podcast, I want to share 3 underrated content hacks every business owner needs to know.

This is going to be a short and sweet episode because you also shouldn’t be spending all your time consuming content either – so listen, take what you need, and then get on with it.

Ready? Let’s go.

Want more?

• Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Today is my 39th birthday.

This is wild to me because it honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s biggest grain handler.

And now fast forward to today – I moved back to Perth, went back to uni, graduated with my Master’s in Marketing, started my business, have grown my business beyond my wildest dreams and even extended my family with the addition of Maggie the Menace.

That’s a whole lot to pack into 9 years, even without diving into everything I’ve achieved in the 5 years I’ve been in business.

And when your birthday rolls around each year, you tend to reflect on where you’re at and, of course, look forward to the future.

So, in today’s episode of the How I Do Content Podcast, I want to do something I haven’t done before and get a little personal.

To give you a life + business update, and share what I’m wishing for in my 39th year of life and 5th year of business. 

Let’s begin.

Want more?

• Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime. 

Now you might be wondering – "What does the Super Bowl have to do with business, Tahryn?"

Well, the Super Bowl is also the advertising event of the year, and the Super Bowl ads have become almost as famous as the Super Bowl itself. It’s sometimes easy to forget there’s a football game being played.

Brands go head to head to capture attention and make their ads the most memorable. They also pay the big bucks to be featured during the game – with a 30-second spot being a cool 7 million dollars. So they want to make sure they maximise their exposure!

Now you might not quite have the same budget for your marketing campaigns – but there’s plenty you can learn from the Super Bowl marketing.

So, in today’s episode of the How I Do Content Podcast, I’m sharing the key takeaways from Super Bowl marketing and how to apply them to your own business regardless of your budget.

Let’s begin!

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Wands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing.

Over the last 6 months, I’ve made some intentional changes to my 1:1 Biz Wizard Series. It started with some messaging tweaks that changed everything and then this became the catalyst for changes to the make-up of this offer.

It’s safe to say this offer has completely transformed my business and how I support my clients.

So in today’s episode of the How I Do Content Podcast, I want to give you an insight into how I work with my clients within this offer – specifically the different elements, why I’ve chosen to do it this way and how it serves my clients.

Ok, you ready? Let’s begin…

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I recently shared a post on Instagram that beat the algorithm (take that, Zuckerberg) and booked out my business for Q1.

Welllllllllllllllllllll kind of…

I hand on my Ned-loving heart admit that I’m being a little bit cheeky with the topic for today’s episode…

Because if you’ve listened to this podcast before (or you’ve been part of my community for a while now) you KNOW I think the whole “booking out your business with one post” kinda vibe is BS.

And whenever I see these kinda posts – I know more often than not it’s missing the ever-important CONTEXT.

It’s basically clickbait without any of the juice or the specifics.

And one thing you can always count on from me – I’m always going to give you the juice and the specifics.

So in today’s episode of the How I Do Content Podcast, I’m about to break down a real-life example of a piece of content that stood out like Hagrid amongst a group of Hogwarts students, and activated dream clients to take action faster than Harry chasing the golden snitch.

Yep, I’m revealing my secret magic spell to writing content that connects and converts.

So let’s do this!

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The goal of your marketing?

To give your ideal clients and customers the information required to nurture them from first discovering you to handing over their payment details.

So on today’s episode of the How I Do Content Podcast, I want to share how you can turn your marketing into a money-making machine.

Now in the online space, it’s very easy to get caught up in the shiny, sparkly aspects of marketing – creating the on-brand Canva graphics, updating your Instagram bio for the 100th time or searching for the perfect trending audio for your latest reel. These should be the icing on your marketing cake – not the entire cake.

So if that’s where you spend a big chunk of your marketing time currently – let me share some more effective ways to start generating a better return on time investment.

Let’s dive in.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

You know how much I love this podcast right?!

And it’s not just because I love connecting with my community in this way – but also because of how much easier it’s made my content creation process.

Instead of spending all my time focused on social media and worrying about whether the algorithm will deem my content good enough to be seen…

I have a way to connect with my community AND a marketing channel I own minus the pesky algorithm and million hoops you need to jump through for your content to actually be seen.

The moment I launched my podcast it changed the game for my content creation process.

I’ve also supported many of my clients to launch their own podcast and they feel the exact same way!

Today’s guest on the How I Do Content Podcast is going to share her experience with launching a podcast – I’m excited to talk to my client and friend, Siska Wijaya

Siska is an Introvert Coach who supports introverts to fully own their introverted self and create their own version of a full, inspired life which she does through her 1:1 coaching series, The Empowered Introvert.

Last year Siska launched her podcast – The Introverts Chat Podcast - and since then she’s gone from hating creating content to absolutely loving it!

So, if launching a podcast in 2024 is something you’ve been thinking about, you want to keep listening!

Let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

• What made Siska decide to start her podcast the Introverts Chat Podcast 
• How Siska overcame her initial hesitation to launch her podcast 
• Siska’s advice if you’re considering starting a podcast in 2024

Connect with Siska Wijaya

• Follow Siska on Instagram @ms_siska_wijaya
• Listen to the Introverts Chat Podcast at https://podcasters.spotify.com/pod/show/theintrovertschat 
• Download your FREE copy of “Rediscovering you: 5-day journal” at https://www.subscribepage.com/startprioritisingyoufirst 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE