How I Do Content

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. Well, for now at least.

To recap the previous Messaging on the Mic episodes from this mini-series: 

• In Volume 1 I reviewed the messaging of an Infant and Toddler Sleep Consultant
• In Volume 2 I reviewed the messaging of a Fertility Awareness Teacher 
• And, in Volume 3, I reviewed the messaging of a Social Media Manager

So, if you haven’t already listened to those episodes – feel free to hit pause and go check them out right now.

Now for today’s episode, I’m going to do something a little different.

I received more applications than I have episodes to review your messaging – so I decided to have a look at all the applications for this year, and then pick some common themes across the board.

A ‘best of Messaging on the Mic 2024’ if you will.

And I think this will be super helpful to hear for ALL business owners because there are common challenges and areas for improvement when it comes to your messaging.

So, without further ado, let’s get into it…

Sign up for my FREE masterclass, 'How to Tell + Sell'
I’ve proclaimed 2024 as the year of Micro Messaging – so I’m going to take you through the specific marketing + sales messaging you need to stand out and win dream clients on repeat.

I know being specific and more concise in your messaging + marketing is a big challenge for the wizards in my community, so my aim is for you to walk away from the masterclass clear on the micro shifts you need to make in your marketing and sales messaging.

The masterclass is on Wednesday 19th June at 10am Perth time and YES, a recording will be available if you can’t make it live or prefer to watch it at 2x speed like me.

You can sign up here for FREE!

Want more?

• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Get the exact plug-and-play templates I use in my business to nail my messaging and attract Beyonce-level clients at https://thesocialbolt.com.au/messaging-templates/ 
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

It’s time for me to review another biz wizard’s messaging + marketing…

This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. So, if you haven’t listened to Volume 1 and Volume 2 already – go check them out right now.

In Volume 1, I reviewed the messaging of an Infant and Toddler Sleep Consultant.
And, in Volume 2, I reviewed the messaging of a Fertility Awareness Teacher.

In today’s Messaging on the Mic episode, I’m featuring a Social Media Manager & Virtual Assistant.

Sign up for How to Tell + Sell
The micro messaging shifts are where it’s at in 2024!

This is why I’m running a FREE masterclass on Wednesday 19th June: How to Tell + Sell – The Micro Messaging You Need to Win Clients on Repeat in 2024.

I’m going to take you through the specific marketing + sales messaging you need to stand out and win dream clients on repeat.

You don’t want to miss this masterclass – sign up here.

Want more?

• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Get the exact plug-and-play templates I use in my business to nail my messaging and attract Beyonce-level clients at https://thesocialbolt.com.au/messaging-templates/
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

It’s time for me to review another biz wizard’s messaging + marketing…

Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time.

If you haven’t yet listened to Volume 1, where I reviewed the messaging of an Infant and Toddler Sleep Consultant – you can check that out here first.

In today’s Messaging on the Mic episode, I’m featuring a Fertility Awareness Teacher.

Sign up for my 1:1 series, Magic Marketing Mentor
If you want my support to uplevel your messaging + marketing, my 1:1 series, Magic Marketing Mentor, is for YOU!

This is NOT your basic witch 1:1 business coaching package - it’s the ULTIMATE Creative Collaboration where you get high-level access to me and my team.

I’m by your side to not only mentor you on your overall business + marketing strategy – but ALSO support you with the implementation, too. Yes, it’s a magical mix of mentoring, done-with-you AND done-for-you – a unique potion not many business coaches offer or even possess in their toolkit! 

You + I become the iconic duo of your dreams, and take the mess in your mind and turn it into money-making magic.

I currently have TWO spots available, so if you want one of these to be yours – find out more here. I can’t wait to join your team!

Want more?

• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Get the exact plug-and-play templates I use in my business to nail my messaging and attract Beyonce-level clients at https://thesocialbolt.com.au/messaging-templates/ 
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Messaging on the Mic is BACK!

You loved this mini-series so much last year – I decided to bring it back in 2024.

If you’re new to the Messaging on the Mic Series – it’s a 4-week mini-series on the How I Do Content Podcast.

Anyone in my community can apply (if you’re brave enough) to be one of 4 businesses I select to feature in the series. Each episode, I review a business’s current messaging and share my recommendations for how they can upgrade their messaging so that they’re in demand with Beyonce-level clients 100% of the time.

And why not bring you along for the ride too?!

Apparently, you like to see how my brain works and get practical examples of how you could apply this to your messaging.

It’s a good time all round!

So let’s dive into the first Messaging on the Mic Wizard – we’re starting with an Infant and Toddler Sleep Consultant…

Want more?

• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Get the exact plug-and-play templates I use in my business to nail my messaging and attract Beyonce-level clients at https://thesocialbolt.com.au/messaging-templates/ 
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Holy flying dementors – it’s Episode 150 of the How I Do Content Podcast!

150 episodes of me sitting down at this microphone, hitting record, and sharing my wizarding wisdom with you.

Siriusly, it feels like yesterday that I shared episode 1 with you… and now here we are, 149 episodes later – still going strong, and still loving it!

In today’s 150th episode of the How I Do Content Podcast, I want to share 5 of my biggest business wins and lessons.

My business coach suggested this topic for episode 150 because she thinks I don’t celebrate my wins enough and, look, she’s not wrong. As business owners we don’t celebrate our wins nearly enough – so what better way to force me to do this than a milestone episode of the How I Do Content Podcast?!

Want more?

• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

In an online space where you’re constantly competing for the attention of your community – you need to know how to master your messaging.

Messaging appears to be the latest buzzword in the online space BUT with good reason.

Magical messaging is THE thing that’ll help you cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients why they need YOU in their life – RIGHT NOW!

Now, if you’re in a season of business where the flow of cash and clients is slow – you might be wondering why the heck your messaging isn’t working.

But before you burn everything to the ground, create another “no-brainer” low ticket offer, or change your Instagram bio for the 5th time this month…

Let’s get to the bottom of WHY your messaging isn’t working – because the good news is there are ALWAYS signs.

So, in today’s episode of the How I Do Content Podcast, I’m sharing 3 signs your messaging isn’t working and exactly what you need to do to fix it.

Sound good? Let’s dive in!

Download the 6-figure Marketing Audit
The 6-figure Marketing Audit is the magical tool to identify your exact messaging problem and fix it in your offer, content & brand, so you can make Sirius money in your business.

Because when it comes to attracting dream clients and creating consistent cash flow – your messaging really fucking matters!

A few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes – when you know where to look!

The 6-figure marketing audit takes you through 3 scenarios and gives you the exact spells to cast so you can make those tweaks, and call in dream clients and consistent cash on repeat.

Tap your wand here to unlock instant access to the 6-figure Marketing Audit for free.

Want more?

• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024.

So what is authentic marketing, and how the heck can you bring more authenticity to your marketing?

Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer.

Now, if you don’t know Tracey – strap yourself in because it’s about to get lit.

Tracey is a business activator and mentor for legendary women who are hell-bent on serving and creating a ridiculously abundant creative business and life on their own terms.

She’s known for her fire one-liners, spiritual straight-talk, and funny as fuck business analogies (just go and check out her Reels).

She’s the person so many business owners gravitate towards when they can’t see or feel their magic anymore…and, in true Tracey fashion, she lights a fire under their butt and gets them moving to activate their authentic power.

Whenever I need a spark of creative inspo, I always turn to Tracey. And I know a lot of wizards in my community are feeling a little creatively burnt out right now – so of course I knew Tracey was the wizard for this job!

In today’s episode of the How I Do Content Podcast, Tracey and I riff on all things authenticity and why your authentic truth will ALWAYS be trending.

So let’s dive in.

Things You’ll Learn in this Episode of How I Do Content

• Tracey’s secret to longevity in business and how she’s navigated 10 years in the coaching industry 
• How Tracey stays true to her authentic magic without getting sucked into chasing trends or doing what everyone else is doing
• Tracey’s favourite authentic marketing tips to help you own your unique blend of magic and share it with your community 

Connect with Tracey Spencer

• Follow Tracey on Instagram @tracey__spencer
• Join the Too Lit To Quit Club at https://www.traceyspencer.com.au/to-lit-to-quit-club 
• Get your hands on Tracey’s book, ‘Rock Your Light’ http://traceyspencer.com.au/rockyourlight/ 
• Find out more at https://www.traceyspencer.com.au/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine.

But why?

How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to?

And why do we place so much value on hitting that milestone when, in reality, nothing really happens when you get there?

But I see so many business owners get so caught up in achieving the $10k month that they often lose sight of why they started their business or what’s really important to them.

So, today’s guest on the How I Do Content Podcast wants to support business owners (especially mums in business) to redefine success beyond the $10k months – I’m excited to speak to the magical Lauren Hogan.

Lauren is a small business OBM, and mum to two boys plus a beautiful doggo, who lives in Perth with her partner.

She works with small business owners to reduce overwhelm in their business as their right-hand wizard (aka their VA / OBM), supporting them through her 1:1 done-for-you service, biz brain dump calls, and her Behind the Biz Membership.

Having run both a product-based and service-based business herself, and doing it while raising her kids, she knows success isn't just about hitting a specific revenue target, and wants to show other mums in business that they can find fulfilment and joy regardless of the numbers.

In a world where everyone is talking about their $10k, $20k, $30k, $50k and $100k months – this is such a needed conversation.

Let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

• Why Lauren believes that success shouldn't be solely defined by hitting a specific revenue target
• Lauren’s advice for navigating the external pressures and "Instagram expectations” regarding success, and how to redefine success on your own terms
• How Lauren maintains a healthy work-life balance while growing her business

Connect with Lauren Hogan

• Follow Lauren on Instagram @hey.lauren
• Join the Behind the Biz Membership at https://www.heylauren.com.au/behindthebiz
• Find out more at www.heylauren.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing.

As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark.

Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls.

If your creative spark has gone MIA and you’re simply going through the motions – today’s episode of the How I Do Content Podcast is for you!

I’m about to share how you can reignite your creative spark so you can feel motivated to create marketing magic again! The purpose of this episode is to give you a little hit of inspo to shake shit up and get moving – something easy, simple and fun.

So let’s get your creativity flowing again!

Want more?

• Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/
• Find out more at https://www.thesocialbolt.com.au/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Over the past 5 years, I’ve consistently shared content across multiple marketing channels.

768 Instagram posts
Over 1,000 Instagram Stories
Over 1,000 email broadcasts
145 podcast episodes

And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content.

Content is my most powerful spell and I ain’t afraid to wield my wand.

And over the years, people have always been amazed by both my consistency and my creativity when it comes to my content.

So, in today’s episode of the How I Do Content Podcast, I want to share my secrets to keeping my marketing consistent – even when I don’t feel like it. Because yes, that happens – even to content wizards like me!

Want more?

• Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE