Today is the last episode of the How I Do Content Podcast for 2022!

Can you believe we started 2022 on Episode 36, and here we are 12 months later closing out the year with Episode 82?

And what a wild ride 2022 has been right?!

So before I turn off the mic for the 2022 season, I want to do an end-of-the-year review episode where I reflect on the year that was 2022.

I’m a big believer that taking the time to reflect on your year actually helps you to evolve and grow each year. 

It’s something I do EVERY year and I find it helpful to close out one chapter and move into the next year with clarity and excitement. 

So in today’s episode, I’ll share my biggest lessons from 2022, what I’m most proud of, and a glimpse into my 2023 vision.

So let’s recap!

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/ 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

So you’ve just survived the 2022 Black Friday & Cyber Monday tsunami – how you feeling? More importantly, how's your inbox feeling?

I have to admit this year’s Black Friday activity shocked me. A couple of years ago it wasn’t really a thing here in Australia – very few businesses ran sales. And then this year, it went up a notch or 100. It seemed like every Harry, Ron & Hermione on the internet had some kind of offer.

Now I actually enjoy observing how businesses sell and consumers shop these sales and make purchase decisions. My favourite (+best) class at uni was consumer behaviour and, as an introvert, I naturally am quite observant.

I’ve observed a lot in the online space over the past 3 years and this year’s Black Friday period got me thinking even more.

I’ve noticed some patterns and things I keep witnessing and I really want to shake people and tell them “for the love of dogs – PLEASE STOP!”

So in today’s episode of the How I Do Content Podcast I’m going to share 5 things I wouldn’t do as a business owner.

Again – welcome to my brain! 

And before I get started I want you to know that I don’t share this to shame you if you do any of these things. I understand as a business owner (and as a human) you’re juggling quite a few things (scratch that – many, many things) and you might not even be aware you’re making these mistakes.

I also want to share some alternatives to these mistakes because it’s all about growing and evolving right?

So let’s do this!

How we can create magic together in 2023

If you’re an introvert in business and want to find your voice, build a brand you love and create an introvert-friendly business strategy that lights you the fu*k up (without draining your social battery) – I’ve just opened applications for the March 2023 round of the Introverted Biz-Wizard Mastermind. 6 magical months together to finesse your version of an introvert’s strategy to a fuck yes business.

When you sign up before the end of this year, you receive a BONUS 90-minute 2023 planning & strategy session in January. 

All it takes to sign up is a $200 deposit and then future payments start at the end of March. 

There are limited spots available as first preference goes to my current mastermind wizards.

Apply at https://forms.gle/QhbQdvySQY5nmdu67 

And if you prefer 100% 1:1 support and personalised attention on your business, copy & launches alongside a Hermione-level wizard to support you to navigate biz life and build a profitable & sustainable business – you want my 1:1 Biz Wizard Coaching Series. 

Over 4 months you get fortnightly 1:1 coaching calls, unlimited Voxer support, unlimited copy review and access to ALL of my online programs (and anything I create in 2023).

My 1:1 coaching prices are going up in January so now is a great time to lock in your spot at the current pricing. 

Find out more at https://thesocialbolt.com.au/biz-wizard-coaching-series/ 

I can’t wait to support you in 2023!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Holy flying dementors!

Can you believe that in just over a month we’ll be waving bye bye bye to 2022 and welcoming in 2023 – that’s wild right?!

I swear to dog we were welcoming in 2022 like 5 minutes ago!

And I don’t know about you, but I’ve already started thinking about and planning what 2023 is going to look like for myself, Ned and the business. 

Because what I know to be true, is that you can set yourself up for success (with less overwhelm and stress) when you have a rock-solid plan of attack.

If you spend a little bit of time planning what 2023 looks like for you + your business NOW, you can really switch off over the Christmas / New Year period and rest and recharge…

Knowing that, come the start of 2023, you can dive straight into creating magic in your business without feeling like you’re already behind.

So to help you start planning ahead for 2023, in today’s episode of the How I Do Content Podcast I’m going to share 5 ways to make 2023 easier (and generate more cash).

Because I’m 100% for making life + business as easy as fucking possible and I’m happily calling in more abundance than ever before in 2023.

This is the potent and powerful planning process that I go through every year around this time – so I hope it’s helpful and let’s begin.

Sign up for my magical Black Friday offers

And if you want 2023 to be the year that you harness the power of content + launching in your business – you need to check out my Black Friday offers.

I’m giving you instant access to my signature programs Become a Launch Wizard + the School of Content Wizardry (separately or in a bundle) so you have the marketing and sales strategies you need to make 2023 your best year yet.

These Black Friday offers end TOMORROW Wednesday 30th November.

You get LIFETIME ACCESS to the content for these programs. So you can take advantage of this Black Friday savings and start the content at any time. 

You’ll also receive any future updates to the content or additional masterclasses.

Head to https://thesocialbolt.com.au/black-friday-sale-2022/ to sign up today, save some money and make 2023 easier and more abundant.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/ 
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Now, this is potentially controversial…but it needs to be said!

The reason your offer isn’t selling is NOT because:

• Your offer sucks or you haven’t included enough bonuses
• You haven’t created Reels with immaculate transitions and trending audio
• You’ve shared about it too much and pissed people off

I’ve lost count of the number of business owners who spiral because their offer isn’t selling and immediately blame the algorithm, the universe, the recession, their competitors, the full moon – sound familiar?

And the result? You:

• Add MORE stuff to your offer – stuff your ideal client doesn’t really need
• Re-create a viral Reel from another business owner – because if it worked for them it’d work for you right?! 
• Stop sharing your offer, delete Instagram and ghost all potential buyers because you don’t want to annoy people – a surefire way for people NOT to buy your offer if you ask me

All of this is a touch over-dramatic, don't you think?

Especially when the real reason your offer isn’t selling is ACTUALLY that your messaging is shit #sorrynotsorry

So in today’s episode of the How I Do Content Podcast I’m sharing some tips to help you improve your messaging so you don’t burn everything to the ground next time your offer isn’t selling.

Sounds good? Let’s do this!

Sign up for my magical Black Friday offers

And if you want a little more Tahryn & Ned magic in your life + business – check out our magical Black Friday offers! 

Become a Launch Wizard AND the School of Content Wizardry are available to purchase for $999 each or you can bundle them and save $2200. 

These offers are available until Wednesday 30th November so if you want to unlock everything you need to market your business online, be quick!

Head to https://thesocialbolt.com.au/black-friday-sale-2022/ to sign up today.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/ 
• Find out more at https://www.thesocialbolt.com.au/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

We’re headed straight into the storm that is Black Friday, Cyber Monday, End of 2022 – it’s the silly selling season!

This is one of my favourite times of the year to sell. 

Don’t believe the stories that you can’t sell right now because everyone else is or that no one is buying right now – because those stories don’t serve you.

So in today’s episode of the How I Do Content Podcast, I want to share 3 smart launch strategies that are working right now and my advice for you if you’re preparing to sell the shit out of your offers during this season.

As a marketer, I also love this time of year for observing how businesses sell and the offers they choose to put out into the world. I can never just switch off that part of my brain and I love to pour over sales pages, launch emails and all sorts of promotional material.

And this episode is basically a summary of observations from my marketing brain working 24/7 #yourewelcome

So let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• 3 smart launch strategies that are working right now and how you can use them in your business
• My advice for launching during the silly selling season and how you can navigate it successfully 
• Why this is one of my favourite times of the year to sell

Sign up for my magical Black Friday offers

It’s that time of the year when I open up my wizard trunk and give you access to some of my favourite biz wizard spells! 

In fact, I’ve created your one-stop-shop for everything business + content + launching – it’s your complete roadmap for marketing online.

My online programs The School of Content Wizardry and Become a Launch Wizard are on sale now.

You can buy them separately or in a bundle – so if you’ve been on the waitlist or eyeing these off each time I launch them – this is the time to buy.

There’s also a special 1:1 Biz Wizard Coaching Gift Pack if you want to experience 1:1 coaching with Ned + I in 2023.

I can’t wait to see which gift you give yourself + your business.

Head to https://thesocialbolt.com.au/black-friday-sale-2022/ to choose your favourite biz wizard spell.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/ 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

The most important part of your business is not how many Instagram followers you have if you’ve gone viral on TikTok or even how much money you make – the most important part of your business is YOU.

Because without you – your business wouldn’t exist. And that’s why it’s so important to look after yourself and prioritise your well-being. Self-care is one way you can do this, but it’s much deeper than just a surface-level practice that might spring to mind when I say the words self-care.

In today’s episode of the How I Do Content Podcast I’m chatting with my wonderful friend & self-care advocate Cat Westell.

Cat is the owner and creator behind Amoret Muse Creations which she began in 2020 as a way to not only channel her creativity but most importantly to look after herself as well.

She creates beautiful candles, diffusers, and bath and body products to help you pamper yourself, but Cat’s mission is much deeper than that.

It’s this passion and mission alongside these beautiful products that have helped Cat build a thriving product-based business.

So in today’s episode Cat shares what self-care means to her, why it should be a top priority for you as a business owner and how she’s built a 6-figure product-based business in a saturated market.

I know you’ll love Cat and our conversation – so let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• What self-care means to Cat and why it should be a top priority for you as a business owner 
• Cat’s top tips for a sell-out launch
• How Cat built a 6-figure product-based business in a saturated market 

Connect with Cat Westell

• Follow Cat on Instagram at https://www.instagram.com/amoretmuse/ 
• Shop now at https://amoretmuse.com/collections/all (Use code TAHRYN15 for 15% off)
• Tahryn recommends:
  • Black Matte Centerpiece Mini Candle in French Pear https://amoretmuse.com/products/candle-centerpiece-mini?variant=42403251355882 
  • Luxe Black Reed Diffuser in Lychee & Peony https://amoretmuse.com/collections/reed-diffusers/products/black-reed-diffuser?variant=43492154736874 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Welcome to the Midnights era!

If you’ve been living under a rock or you’re simply not a Swiftie you might not be aware that on Friday 21st October – Taylor Swift dropped her much-anticipated 10th studio album, Midnights.

In doing so, she sent Swifties around the world into a frenzy.

And if there’s one thing Taylor Alison Swift knows how to do – it’s release a new album and do it in her own unique way.

Other than my Queen Beyoncé – Taylor Swift is unmatched when it comes to building genuine hype and excitement around her album releases. Hype + excitement that leads to album streams and sales.

Now you might be wondering – “Tahryn, what does Taylor Swift and her album release have to do with business?”

Well wizard – the example I always use when I talk about launching, is a music artist releasing an album.

So let’s pretend you’re Taylor Swift for a moment and you decide to release a new album.

All of the steps you need to take in the lead-up to the release date to get the album out into the world and into the ears of as many of your fans as possible – that's what launching is in its simplest form.⁠⁠

Releasing your magic into the world, sharing it with your community and inviting them to join you.

Now what I’ve just witnessed from the Midnights album release is that Taylor Swift is a true launch wizard. I tip my sorting hat to her.

So in today’s episode of the How I Do Content podcast, I’m sharing what Taylor Swift can teach you about launching.

Yes! This episode is all about how to create a magical launch experience – one that not only captivates your audience but also inspires them into action aka to buy from you.

If you’re in business and you’re a Swiftie you’re going to LOVE this episode – so let’s dive in.

Things You’ll Learn in this Episode of How I Do Content

• A run down of the Midnights launch experience so far
• Why Taylor Swift is a true launch wizard and what you can learn from her
• 5 things you can do to create a magical launch experience 

Sign up for your Launch Wizard Intensive Day
If you’re planning to launch in 2023 and want the support of a real-life launch wizard (me not Taylor Swift) – you can book a Launch Wizard Intensive Day and together we’ll map out your own Midnights style launch plan (including strategy, messaging, content and sales).

You’ll finish the intensive with your own personalised repeatable launch process that you can replicate for ALL your 2023 launches and beyond.

Snap up the last remaining spot at the special launch price. Once that spot is gone – the price goes up!

Sign up at https://thesocialbolt.thrivecart.com/launch-wizard-intensive-day/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

As you head full steam towards the end of the year – you naturally begin to think about next year right?

I’m definitely already thinking ahead to what 2023 will look like for my business and of course that includes my launches – what offers I’ll be launching, when I’ll be launching them and what kinda prep work I need to start moving on now.

And you might be thinking “it’s only October Tahryn, WHAT THE FUCK?!”

But when you think about it – you want to:

• Be wrapped up for the year around mid-December
• Take some time off or at least reduce your hours for the festive season. 
• And then if you have kids and you’re in Australia, then there’s school holidays.

Before you know it’s February 2023 and you’re only beginning to get back into the swing of things.
Because when you get to the end of this year you want to actually take some time off to rest and recharge – instead of worrying about all the things you need to do in your business in 2023.

So that’s why you want to start doing a bit of forward planning for your launches in 2023 now.

All this to say – you need a repeatable launch roadmap to help you generate those 5 and 6 figure launches in 2023.

And that’s exactly what I’m sharing with you on today’s episode of the How I Do Content Podcast.

This is your 5 step roadmap to planning your 2023 launches and what you need to consider before you hit that launch button.

I LOVE A PLANNING MOMENT – So let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• Your 5 step roadmap to planning your 2023 launches
• What you need to consider before you hit that launch button
• The role strategy, messaging, content and selling plays in your launches

Sign up for your Launch Wizard Intensive Day
The one day intensive to create your repeatable launch framework and plan your 5 and 6-Figure Launches for 2023.

4 sessions across 6 hours to dive into the different launch elements and map out your entire launch framework together.

A framework that you can replicate for all your future launches.

Book your intensive today and get ready to hit that launch button in 2023.

Sign up at https://thesocialbolt.thrivecart.com/launch-wizard-intensive-day/


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

If I could sum up the past couple of months in my business it would be hectic, exciting and expansive AF.

At the end of August, I launched my very first mastermind (the Introverted Biz-Wizard Mastermind) and by the end of September, I’d hit my first $50k sales month.

I want to preface this by saying – no I didn’t wave a magic wand and hello $50k in sales.

I didn’t post once or twice and then stop because I was worried about annoying people or sounding salesy.

And I also didn’t create any complicated Reels – in fact, none of the reels I shared even had me in them!

In today’s episode of the How I Do Content Podcast I’ll share how I DID call in $50k of sales as I take you behind the scenes of my $50k sales month.

As always I value transparency so that’s why I like to break everything down for you so you can understand how I got to this milestone and because I always find it helpful to learn how other biz owners do the same.

So let’s break down my $50k sales month shall we?

Things You’ll Learn in this Episode of How I Do Content

• Behind the scenes of my first $50k sales month
• The 3 steps I took prior to my launch to set myself up for success
• The 3 core things I did to make my $50k sales month a reality 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

A successful business is one that is built on solid foundations and part of having solid foundations is making sure your business is protected.

This means having your business legals set up and in place. It’s a core foundation of running a business, but something business owners tend to overlook because well yes, legals and anything to do with the law can feel overwhelming AF.

But you don’t want to wait until something goes wrong or you have a legal problem before you take action.

And that’s why on today’s episode of the How I Do Content, I want to support you to simplify your business legals with the help of my friend and past client Nina Milosevic.

Nina is a fully qualified Australian Lawyer, specialising in business law and disputes, and the principal legal head at LegallyWithNina.

She has worked in law for over eight years with businesses of all sizes - small to multibillion-dollar businesses.

Nina's passion is making legals accessible, simple, and affordable to small and online business owners, and guiding them through their business ownership journey - from inception to growth, and the unfortunate one-in-a-million dispute event.

Nina also assists clients with contracts, property issues, estate-related matters, debt recovery and building disputes.

In today’s episode, Nina shares some of the biggest misconceptions people have about lawyers and how you can take steps to make sure your business is legally protected.

So if you’re ready to protect your damn self and simplify those business legals – let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

• Why business legals are a core foundation of building your business
• The biggest mistake business owners make when it comes to the legal aspects of their business – and how you can avoid them!
• What you need to have in place to make sure your business is legally protected

Connect with Nina Milosevic

• Follow Nina on Instagram at https://www.instagram.com/legallywithnina 
• Shop Nina’s templates at https://www.legallywithnina.com/shop 
• Find out more at www.legallywithnina.com 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE