How I Do Content

Creating content in your business can often feel like a full-time job, right?!

And, if you didn’t in fact start your business to become a full-time content creator, you probably want to know how to make it a little dog damn easier.

This is why, in today’s episode of the How I Do Content Podcast, I’m sharing how you can make content creation easy AF, now and into 2025.

Because content creation can be easy and it can be fun – you just gotta know what’s important and what isn’t.

I have worked with hundreds of clients who, when we start working together, absolutely hate creating content. Then, after simplifying everything and understanding what’s important, they start to enjoy it.

Because when you don’t have a whole lot of resistance around creating content, it’s a whole lot easier to do it – and do it consistently.

Yes, it’s possible – let me show you how.

Sign up for my free masterclass – 'The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)'
It's this Thursday 31st October on Zoom. A replay will be available if you can’t make it live or want to watch it back at 2x speed.

I’ll be taking you through 3 micro-messaging shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.

If you’re committed to making your content creation process a whole lot easier – you need to be at this masterclass.

So jump on over to thesocialbolt.com.au/masterclass to sign up for free. 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers?

The answer might shock you…

Because neither offer is easier to sell.

And you might be thinking to yourself, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?!”

But you would be wrong.

And, as someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn’t necessarily dictate the ease of selling.

You know what does though?

YOUR MESSAGING!

And, in today’s episode of the How I Do Content Podcast, I’m going to break down why neither high ticket nor low ticket is easier to sell and how to tailor your messaging to match the buying psychology of your audience so you can make sales regardless of the price point.

Sign up for my free masterclass
Come and join me for my upcoming FREE masterclass, ‘The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)’.

On Thursday the 31st of October, I’m sharing the 3 shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.

Differentiation will help you sell your low-ticket AND high-ticket offers without breaking a sweat – because, when you know how to master your messaging, selling gets so much easier!

So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Money-making season is upon us!

There are some really great opportunities to make money in this season, and, if you’re heading into the last 3 months of the year with a goal to make more sales – this episode is for you!

Because there are some things you can do to maximise your opportunities to make sirius money in your business.

So, in today’s episode of the How I Do Content Podcast, I’m sharing the things you need to focus on in your top-of-funnel marketing strategy to attract Beyonce-level clients and nurture them right through your funnel until they become paying clients.

Because, if you’re not clear on your top-of-funnel strategy, it’ll make it super challenging to attract, nurture, and convert the leads in your funnel.

Sign up for my free masterclass
If you’re ready to get clear on your top-of-funnel messaging and marketing so you can make more sales – come and join me for my upcoming FREE masterclass “The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)”.

It’s on Thursday the 31st of October, and I’m sharing how these 3 shifts have transformed my and my clients’ businesses and where you can use them in every area of your business to really differentiate yourself from the muggles.

Because if you don’t know the exact micro-messaging your ideal clients need to hear from you right now (and into 2025) – you need to sort out your priorities, wizard!

Yes, a replay will be available if you can’t make it live or you prefer (like me) to watch masterclasses at 2x speed.

So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I regularly preach the importance of consistency in your marketing.

In fact, if you did a search through every episode of the How I Do Content Podcast, you’d definitely find the word ‘consistency’ mentioned a whole damn lot.

And yes, consistency IS important if you want to be visible to your ideal clients, build a memorable brand, and remain top of mind when your ideal clients are ready to buy…

BUT consistency isn’t just about showing up a certain amount of times over a long period of time.

And yes, I know “showing up and sharing consistently” is often the advice shared in the online space on repeat, BUT that’s giving surface-level, not really helpful kinda advice.

Because “showing up and sharing consistently” means NOTHING if it’s not helping you make sales.

So, in today’s episode of the How I Do Content Podcast, I’m sharing the truth about “consistent” content, and the reasons why you’re not seeing your consistency translate into sales.

Let’s dive in!

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

How did you know it was time to engage a mentor or coach to help your business?

This was a question that was dropped into the question box by one of my magical Instagram followers when I put the call out for future podcast episode topics.

Thanks for the question, Jasmin! 

It’s a great question – so in today’s episode of the How I Do Content Podcast I’m going to share how to know when you need support and also how to make smart support decisions. Because there’s other support you might need in your business outside of a coach or mentor.

So how can you make the right decision to help you and your business grow – well let’s dive in!  

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

An always-hot topic of conversation in my community is, “What in the flying dementors is up with Instagram this week?!”

And, if you’re a long-time listener of this very podcast, you’ll know my stance on the often dumpster fire that is Instagram. 

Spoiler Alert – Instagram shouldn’t be your entire marketing strategy and it’s a HUGE risk to spend all your marketing time creating content for a platform that you don’t own. 

What was once the easiest and most cost-effective way to market your business online has certainly lost its lustre in the last couple of years.

It often feels like you either need to become a full-time content creator or get your PhD in Instagram to keep up and get any traction on it.

And I’ve definitely noticed a lot of businesses looking to change the way they use Instagram because of the declining reach and engagement, and the never-ending platform changes.

Can I get a “FINALLY”?!

Now I know it’s easy for me to sit here and say, “You should change the way you use Instagram” but not share what that could look like – so the best way I can do this is to tell you! 

So, in today’s episode of the How I Do Content Podcast, I’m sharing how I use social media so I don’t lose my damn mind every time it’s not playing nice. 

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

In the online space, there’s a whole lot of gurus telling you that the best way to create content is…[insert their chosen preference here].

There’s a LOT of noise and conflicting information so I can’t say I’m surprised if you feel a little (or a lot) overwhelmed and confused.

And because creating content will always be required if you want to attract Beyonce-level clients on repeat – you want to know what will actually work.

So, on today’s episode of the How I Do Content Podcast, I’m going to give it to you straight and let you know what’s actually working in content right now.

I want to preface this by saying if you’re looking for tips and hacks to go viral or 10x your business overnight – this is NOT the podcast for you, and I’m definitely NOT the wizard for you.

But if you want proven content strategies that actually work – this episode is for you.

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

How does a Biz Wizard spend their week?

Well, you’re about to find out because, in today’s episode of the How I Do Content Podcast, I’m giving you a behind-the-scenes look into my week as a Biz Wizard.

How do I spend my time each day?
How many hours do I work?
What projects am I working on right now?

I’m going to reveal all!

Fair warning though (and I do tell people this a lot) – but I’m pretty boring and very much a creature of habit. However, I also know people are curious and love getting a little bit of inside info about what other people are doing in their business.

You can thank my magical client Anna who suggested this topic for today’s episode.

So let’s dive in!

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Follow Tahryn, Ned & Maggie on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The purpose of your marketing is to nurture relationships with your audience – from first discovering you, right through to buying from you.

You know your marketing is working when people come into your world and follow your intended customer journey – they find you, connect with you, begin to trust you, and then buy from you.

One of the best ways to get these dream clients to this point is to create different pathways for them.

Because, as you know, everyone follows their own unique customer journey – so it’s up to you to meet them where they’re at, and give them the information they need to make their decision.

You want your dream clients to move towards this decision, and that’s why your free stuff is so important. Your email list, your lead magnets, and your free masterclasses and workshops – all key players in your customer journey.

So how can you get people to move and sign up for your free stuff?

Good news, wizard – that’s exactly what I’m going to tell you in today’s episode of the How I Do Content Podcast.

The best bit is that this is actually a process you can go through every time you create any new free stuff in your business so you can make sure people sign up and are moving through your customer journey as intended! 

So let’s dive straight in!

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Ok wizard, I want to have a little chat with you about your marketing.

Something has been brewing for me for a little while now and it needs to be said…

I KNOW you’ve been sold the whole shiny sparkly dream of:

• Going viral
• Exploding your following
• 10xing your business
• 6-figure months and a 7-figure business while living the lavish laptop lifestyle

And I know you want it NOW – to wave a magic wand and, hello, you’re living in your vision board.

But believe me when I say, this shiny sparkly dream that you see everywhere in the online space is causing you to get distracted and chase shortcuts, trends, and hacks to try and get you there faster…

…Instead of investing your time, energy, and money in the long-term vision for your business.

And sure, the second option sounds boring as fuck against the shiny, sparkly dream (and I get it because I love me some sparkle)…

Until you realise it’s actually the boring option that’ll make your wildest business vision a reality.

So #sorrynotsorry, but I’m about to burst your Drooble's Best Blowing Gum bubble by telling you that what you’ve been sold is a LIE.

And, in today’s episode of the How I Do Content Podcast, I’m going to share why you need to stop believing the lies and expecting marketing miracles to happen overnight.

Want more?

• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE