How I Do Content

I’ve just wrapped up another launch (this time for Micro Messaging), and there’s one thing I hear every single launch without fail…

“I LOVE your launch content Tahryn!” 

And I really appreciate hearing this because I do put time and thought into crafting launch content that really connects and (of course) converts.

Nothing you read or see from me during a launch is a fluke or luck – it’s backed by strategy, consumer psychology and intentional messaging.

So in today’s episode of the How I Do Content Podcast I’m breaking down how I create launch content that not only gets attention, it gets people to move, and most importantly buy what I’m selling.

This is what’s required if you want to make sales in 2025. Because let’s be honest: Consumers have seen it all. Trust is low. Scepticism is high.

So if you’ve ever looked at your launch content and wondered, ‘Why isn’t this landing?’ – this episode is for you.

Let’s dive in. 

Want more?

• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’ve spent the month of March travelling the East Coast of Australia on my 40th Birthday Tour.

Last year I thought to myself “you only turn 40 once Tahryn” – so why not spend the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people.

Now this wasn’t a full holiday because I also decided if I was going to be away and doing cool shit I may as well time it around the launch of Micro Messaging.

Because if there’s one thing I know to be true – it’s that people love and engage more often with travel content than they do launch content. So why not make the most of the engagement bump?!

So in today’s episode of the How I Do Content Podcast I want to give you an insight into what it really was like to run my business while travelling – behind the delicious food photos and all the cool shit you see on social media. 

So let’s dive in.

Want more?

• Sign up for a Messaging for LEADS session at https://thesocialbolt.com.au/leads/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I want to address the dementor in the room.

Because I’m in the thick of the launch for Micro Messaging which means I’m having a whole bunch of sales conversations.

Not to mention I’m also chronically online so I see a lot of the same conversations being shared through content right now.

There’s a lot of uncertainty in the air. Conversations around economic instability, inflation and recession are everywhere. And then there’s the political climate in the US and an upcoming election here in Australia to add to the mix.

Some gurus will tell you not to think about it – but you’re human and it’s honestly not surprising you’re worried about everything that’s happening in the world. Especially when it comes to your business.

So what does it actually mean for you as a business owner? 

As business owners, it can be tempting to hit pause. You might be wondering if it’s even worth continuing to market and sell right now. But I’m here to tell you – this is exactly the wrong time to go into hiding and wait it out.

And in today’s episode of the How I Do Content Podcast I want to share with you exactly where I'm investing, how I'm showing up and what I'm doubling down on to be fully booked in 2025.

Because in my experience, it’s in these moments that businesses need to double down – not scale back.

So let’s dive in.

Join Micro Messaging

This program is all about giving you the tools, strategies, and confidence to differentiate your business, brand and offers and communicate in a way that resonates deeply with your audience.

I KNOW the impact really good messaging can have on your business.

Thanks to my messaging I have the confidence to talk to my community in a way that gets them to take action and want to work with me again and again.

The result?

My business has grown consistently year on year (both revenue AND profit).

And even though I don’t have 100k followers (I don’t even have 10k) I’ve never dipped in sales or cash in 6+ years in business.

So obviously I fully believe in the importance of prioritising your messaging especially right now.

Let’s make sure you’re not just surviving in 2025 –  let’s make sure you’re fully booked, visible, and thriving.

Doors are only open for a few more days and I don’t want you to miss out.

Sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Creating and sharing content in 2025? It can do your head in right?!

On one hand, there’s more content than ever. You’ve got every guru and their dog is telling you how to 10x your business on Instagram, trends come and go faster than you can say “algorithm,” and AI has made content creation easier and quicker than ever before.

But despite all this, why does content creation still feel so damn hard?

Between the unpredictable political and economic climate, the never-ending content treadmill, and the feeling that you’re working a full-time content job without the paycheck to match – it’s no wonder you might be questioning, what’s even the point?

Which is why in today’s episode of the How I Do Content Podcast I’m going to give it to you straight and let you know what’s actually working in content right now.

This isn’t about chasing trends, going viral, or finding a magic hack to 10x your business overnight. Instead, I’m sharing the proven content strategies that actually work in 2025 – from a Wizard who’s been creating high-converting content for over six years.

So let’s dive in…

Join Micro Messaging
If you want to become known as a Dumbledore-level Wizard in your industry and attract Beyonce-level clients on repeat…

Your messaging + marketing can’t sound like every other muggle in the online space – a brilliant and powerful biz wizard needs messaging to match.

And that’s what I teach you inside Micro Messaging!

Early bird pricing means you save $500 off the full price of the program when you sign up before tomorrow (Wednesday 19th March).

You really can’t afford to ignore your messaging so if you want my help to craft your unique money-making micro-messaging – sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I don’t think I need to tell you that the online space is noisier than ever.

And if you feel like it’s harder than ever to stand out – it’s because it IS.

There are more people marketing their businesses online – more entrepreneurs, more service providers, meaning more content flooding every platform.

There’s also shifting consumer purchase behaviours. Trust is harder to build. Consumers are getting smarter and more skeptical. And they need more nurturing to progress through your funnel.

They don’t want to hear the same recycled advice – they want to connect with people who truly understand them and have a solution to the problem they most want solved. 

And let’s talk about the robot in the room – AI.

Yes, AI has made marketing + content creation easier and faster BUT it’s added to an already noisy online space and not always in a good way. 

BUT there is a way to use AI to make your messaging and brand stand out amongst the online noise – and in today’s episode of the How I Do Content Podcast I’ll reveal all.

So let’s dive in…

Join Micro Messaging
If you want to stop second-guessing your messaging, stand out in your industry and make your marketing way easier – Micro Messaging is for you.

Doors are open now for a limited time and with early bird pricing in effect so when you sign up before Wednesday 19th March​ you save $500 off the full price of the program. 3-month AND 6-month payment plans are available.

To find out more and sign up – head on over to https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Tomorrow is my 40th Birthday!

I’m celebrating the big 4-0 by jumping on a plane and spending the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people.

Every year when my birthday rolls around I find myself in a very reflective mood. And there’s nothing like a big milestone birthday to put my reflective mode into turbo!

Over the last few months and especially with Ned’s passing I’ve found myself looking back and thinking a whole lot about life and business and where I’m at as I turn 40 and start my 5th decade.

It’s no secret that the last 12 months have been some of the hardest of my life – year 39 will not be one I remember fondly but it’s definitely a year where I’ve learnt a whole lot more about myself and what I want for my life + business.

So in today’s episode of the How I Do Content Podcast I’m going to share some of my reflections with you – these are my 40 business + life lessons from 40 years. 

Want more?

• Join Micro Messaging https://thesocialbolt.com.au/micro-messaging/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Unlike most other business owners, I love creating content.

The process of coming up with an idea, turning that into a piece of content and then sharing it with other people is 100% my idea of a good time. I love that shit. 

So the thought of outsourcing it entirely to someone else or completely replacing my content creation process with AI – doesn’t appeal to me in the slightest.

I do it myself because I’m good at it, I’m quick at it and I love it – BUT I know this might not be the case for you. 

And after supporting hundreds of clients who feel the same way as you, I’m always on the lookout for ways to make the content creation process easier.

So over the last few months I’ve been doing a bit of testing and trialling with AI in my own business to see what works well and what’s a waste of time, so I can then share this knowledge with my clients to help streamline their content creation process and make it a whole lot easier.

And in today’s episode of the How I Do Content Podcast I’m going to give you an insight into my findings so far.

So let’s begin! 

Join My Free Masterclass: How to Tell + Sell in the Age of AI
If you want to learn the micro shifts you need to make in your messaging to turn your marketing into a money-making machine…

AND how to use AI to make your messaging even more powerful and save you a shitload of creation time…

You need to join me for my upcoming free masterclass “How to Tell + Sell in the Age of AI“. 

Your messaging is the thing that drives ALL of the money-making functions in your business so you need to know how to craft messaging that attracts Beyonce-level clients who move fast and pay faster than Harry Potter chasing the Golden Snitch!

Remember AI can help execute your vision, but you need to create the vision first – it all starts with your messaging.

The masterclass is on the 4th of March so make sure you sign up if you want to join me live or watch the replay.

Sign up at https://thesocialbolt.com.au/masterclass/ 

Want more?

• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The hottest topic in the online space right now is AI.

Businesses are on the lookout for AI tools that will save them time and streamline their processes.

And yes, AI IS great for helping you save time especially when it comes to your marketing. 

BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their business – simply because they’re SO obsessed with saving time RIGHT THIS SECOND.

The mistake?

Jumping straight into AI without nailing your core messaging first.

And I get it – you want marketing to be easier and not take you as long as it does. BUT by not setting a clear strategy and nailing your messaging FIRST, you’re actually making it harder for yourself.

But here’s the good news…

The business owners who get it right – the ones who understand that messaging comes before AI – are the ones who will be successful (and save a shitload of time) in 2025.

And in today’s episode of the How I Do Content Podcast I’m sharing how to actually simplify your marketing in 2025 without sounding like every other business using AI.

Join My Free Masterclass: How to Tell + Sell in the Age of AI

If you want to master your messaging and use AI to amplify the right things, I’d love to invite you to my free masterclass: How to Tell + Sell in the Age of AI.

In this live training, you’ll learn:

• The exact marketing and sales messaging you need to stand out in 2025
• The micro shifts that will turn your marketing into a money-making machine (without blending into the AI-generated noise) 
• How to use AI to enhance your messaging and save hours of content creation time

When: Tuesday, 4th of March 

Can’t make it live? A replay will be available!

If you want marketing to be both simple and effective in 2025, this is the masterclass you don’t want to miss.

Let’s make your messaging magic – and your marketing a whole lot easier!

Sign up at https://thesocialbolt.com.au/masterclass/ 

Want more?

• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Last year I witnessed a lot of burnt out biz owners limping to the end of the year. 

They were done.

Exhausted from...

The constant churn of creating content because you don’t want your community to forget about you if you stop showing up.

But also feeling like what’s the point because nothing you share is actually working and converting into leads and sales like it used to.

Not to mention wondering why everyone you attract into your world either isn’t ready to invest or worse they completely ghost you and then go sign up to work with someone else who charges 5x more than you.

And as you ease back into work and start to build momentum again – you really want to avoid feeling this way in 2025.

How?

Well in today’s episode of the How I Do Content Podcast I’m going to break down exactly what you need to do to make sure your marketing strategy not only works but doesn’t burn you out.

Sounds good? Let's dive in. 

Need Help Creating a Marketing Strategy That Actually Works?

In my 1:1 series, I join your team as Marketing Strategist and Consultant and over 6 months we map out your entire high-level marketing strategy and implementation plan so it works for you and you don’t burn yourself out in the process.

I’m talking start to finish – overall marketing strategy, messaging blueprint, marketing funnel, content strategy and sales strategy with an implementation plan for each piece of your marketing strategy.

No more signing up for marketing courses you never finish.

No more coaching sessions where you simply add a hundred new things to your already overflowing to do list.

No more testing a million different tactics based on what the latest ‘gurus’ tell you.

If you want me to join your team and create your bespoke marketing strategy that actually works – Book a call and let’s chat. 

Want more?

• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Online courses are DEAD.

Well, that’s what the online gurus will have you believe.

The ins + outs lists for 2025 are predicting online course creators are in for a tough time. 

Butttt should you really believe them?

Instead of taking their word for it I’m going to ask someone I trust. Someone who KNOWS what it takes to build a successful online course business model. That someone is Jessica Tutton.

Jess is a Facebook Ads Specialist & Launch Strategist who is completely obsessed with helping you sell and scale your course or membership.

She believes that the type of business you decide to run should be a perfect fit for your lifestyle. Whether it’s kid wrangling, travelling, or making it your mission to take a dip in the ocean everyday.

And that’s why she loves teaching entrepreneurs – whether they’re scaling from 1:1 or starting a course-based business from scratch – how to sell courses simply.

In today’s episode of the How I Do Content Podcast Jess and I chat about all things online courses – including Jess’s biggest predictions for online course creators in 2025 and how you can create an online course that sells well AND gets clients epic results.

So if “create or scale your online course” is on your to-do list for 2025 – keep listening.

Connect with Jessica Tutton

• Follow Jessica on Instagram @jessica_tutton
• The 3 Fail-Proof Facebook Ads For a 5 Figure Launch Masterclass https://www.jessicatutton.com.au/10x-course-sales 
• Listen to the Ready, Set, Launch Podcast at https://www.jessicatutton.com.au/podcast 
• Find out more at https://www.jessicatutton.com.au/home 

Want more?

• Sign up for a Messaging for LEADS session at https://thesocialbolt.com.au/leads/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE