How I Do Content

It should come as no surprise to you that messaging is my favourite business spell.

It’s something I use on repeat in my business…

It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING I do in my business.

I know it can be a game-changer for any business – no matter what industry or stage of business…

But it can get outshined by the shiny, sexier aspects of business like

• The latest Instagram feature everyone rushes to try
• A shiny new AI tool that promises to write your content, captions, and sales pages in seconds
• The $27 tripwire that’s apparently going to turn into a million-dollar business

But what the marketing gurus don’t tell you is this: the $27 tripwire, the latest AI tool, the trendiest feature – all useless without strong messaging behind them.

Which is why I’m on a mission to give messaging a rebrand and highlight just how powerful this business spell is.

I know the best way to do this is by giving you examples of how it applies to your business – because once you hear messaging in action, you’ll realise how big of a factor it is in the success of your business. 

So in today’s episode of the How I Do Content Podcast, I’m going to share some of the different ways I use messaging every single day.

From my sales pages to my Instagram captions to the way I write emails – it’s messaging that makes all of it work.

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

If you’ve got a launch next month, your pre-launch strategy will make or break your results.

Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be.

I’ve just wrapped up my most easeful and fun launch yet, and I’m here to make sure you avoid the common mistakes that slow sales, spike stress, and leave you wondering why no one’s buying.

So if you’ve been faffing around with busy work (adding unnecessary bonuses, endlessly tweaking, or hiding in client work), it’s time to stop and get strategic.

In this episode of the How I Do Content Podcast I share exactly what to focus on now so you’re ready for a sold-out launch.

So let’s set you up for a magical selling season!

Sign up for The Messaging Fasttrack

If you're preparing to launch and you want a seasoned launch wizard to help you position your offer as the obvious choice, spark demand from your dream clients, and sell like magic this sales season…

You need The Messaging Fasttrack. 

Together we’ll get your messaging in shape fast, so you’re not scrambling mid-launch or second-guessing what to say when it’s time to sell.

So sign up today and get ready to slay this sales season at https://thesocialbolt.com.au/the-messaging-fasttrack/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’ve just wrapped up the most recent launch of my program Micro Messaging.

And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging.

So this meant that my messaging + marketing needed to be on point. 

I already knew the program was magic – but if my dream clients didn’t see that instantly, they wouldn’t choose it. My job was to make it the obvious choice.

So in today’s episode, I’m going to take you behind the scenes of this launch and share the messaging that created a multiple 5-figure launch.

Because I want you to see what really good messaging looks like in a real-life launch.

So let’s dive in

Sign up for The Messaging Fasttrack

If you’re thinking, “OK, but how do I make my offers this irresistible?” – that’s exactly what we do inside the Messaging Fasttrack.

It’s the messaging intensive to position your offer as the obvious choice, spark demand from your dream clients, and sell like magic this sales season.

In our 90-minute 1:1 session together we’ll apply the Bolt 3D Framework to your offer. We’ll refine your offer messaging, map out angles that sell, and make sure your content is doing the heavy lifting to attract and convert the right clients.

You’ll also get Your Magic Messaging Spellbook – every angle, every content idea, all in one place. Pop it into ChatGPT and watch it spit out copy that sounds like you, not every other muggle online.

And for 2 weeks after, you get me in your back pocket on Slack – reviewing your content, working on your angles, and giving you the exact words to say in those “what do I write here?” moments.

Find out more and sign up at https://thesocialbolt.com.au/the-messaging-fasttrack/ 

Want more?

• My private podcast series Messaging in Action is available now at  https://thesocialbolt.thrivecart.com/mia/ 
• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I know you probably didn’t start your business because you’re obsessed with systems and processes.

But this comes with the territory of running a business.

And if your client journey is clunky, your backend is pure chaos, and your business runs off vibes and feelings instead of systems – you could be leaking time, money, and dream clients without even realising it.

So it’s time to put on your big girl pants and get this shit sorted right now.

The good news is that there are magical unicorns who LOVE all things systems, processes, automations and client journeys – including today’s guest on the How I Do Content Podcast Mariana Gaona Lopez. 

Mariana is the systems-obsessed digital ops gal behind Pink Ocean Virtual Solutions – and she’s the one service providers call when their backend’s a mess and they’re ready to stop drowning in admin and actually enjoy the work they’re good at.

Think: Moxie CRM setups, workflow automations, inbox cleanups and SOPs – all customised to support your brain, your energy, and the way you do business.

In this episode, we chat about the biggest mistakes business owners make when it comes to systems, how your messaging has to match your client experience, and the one automation every service provider needs yesterday.

So if you’ve been winging it and hoping for the best – this episode is your system's wake-up call.

Let’s dive in

Connect with Mariana Gaona Lopez. 

• Follow Mariana on Instagram @pinkoceanvs
• Join The Break Newsletter at https://pinkoceanvs.myflodesk.com/instagram 
• Find out more at https://pinkoceanvs.com.au/ 

Want more?

• Watch my 12 minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Let’s be real – there’s a lot of advice online about how to “build authority” in your content.

Advice like…

Show up every day and the right people will find you…

Just keep adding value and it’ll pay off eventually….

Talk about your client results more…

But no one tells you the practical things you can do to actually “build authority” through your copy and content. 

Until now! Because on today’s episode of the How I Do Content Podcast I’m joined by the magical Sarah Marriott. 

Sarah is a Melbourne-based brand messaging strategist and copywriter who helps creative service providers sound like the expert and sell their services with copy that reflects who they are (minus the fluff, the cringe or the vanilla vibes).

She’s a former graphic designer turned word wizard who’s obsessed with translating messy, cool ideas into clear, one-of-a-kind messaging that gets the right people to your website – and actually makes them want to buy.

Sarah’s also a dog lover so obviously she’s the best kind of wizard!

In this episode we’re diving into what it really takes to build authority online – through the words on your website, the content you share, and how you show up in your marketing so your dream clients trust you, remember you, and want to buy from you.

Because if you’re going to spend time creating content and sending people to your website – it better be doing the bloody work for you.

So let’s dive in. 

Connect with Sarah Marriott

• Follow Sarah on Instagram @sarahmarriottcopywriter
• Grab your FREE Guide to Turn your Services Page Into a Client Magnet at https://checklist-freebie-for-creatives.subscribepage.io/ 
• Find out more at https://www.sarahmarriottcopywriter.com/

Want more?

• Watch my 12-minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Let’s be real – Instagram in 2025 feels like a bit of a dumpster fire.

Engagement is in the dungeon with the trolls, everyone and their bot is posting the same AI generated rubbish and every second reel is promising to help you go viral if you “just use this trending hook."

Right now you’re doing your best to keep up – posting consistently, dabbling in reels, stories, carousels, whatever the Instagram gods demand…

But the time you’re spending creating content for Instagram doesn’t exactly match the engagement, enquiries and sales you’re currently getting.

You dream of a day where it’s easy for your dream clients to see your content, head to your profile and then buy from you.

So why is this not happening? 

The good news? Today I’m joined by Kara from The Good Stuff Social – a social media manager, marketer, and no-BS content queen who’s here to help you fix your Instagram profile so it actually converts.

We’re talking about the small but mighty edits that help your profile do the heavy lifting – so when someone lands on your page, they know exactly who you are, what you do, and why they should stick around (and buy).

Kara’s going to tell you what’s actually working on Instagram in 2025 and why going viral doesn’t always grow your business.

She also shares her experience inside Micro Messaging – and how refining her messaging helped her stop cruising and start converting, with content that finally matches the magic she brings to her work.

Before you throw Instagram in the bin, make sure you keep listening because fixing what’s not working, might be easier than you think. 

Let’s dive in.

Connect with Kara Luimes

• Follow Kara on Instagram @thegoodstuffsocial
• Audit your Instagram Profile with The Quickie https://stan.store/thegoodstuffsocial/p/mini-instagram-profile-audit 
• Find out more about at http://www.thegoodstuffhub.com 

Sign up for Micro Messaging
Your Instagram profile, much like your messaging, needs to make it crystal clear who you are and why someone should work with you instantly.

And if it doesn’t – you need Micro Messaging. 

Because when your messaging does the heavy lifting, Instagram stops feeling like a waste of time and starts working for you.

Kara joined Micro Messaging because she knew it was time to level up her messaging – not just for Instagram or launches, but for everything from captions to her website copy.

Because messaging impacts everything you do in your business.

And Kara knew that it was the key to even more enquiries and sales in her business.

So inside Micro Messaging she got the confidence and the strategy to finally put words around the magic she brings to her work. And I’m so excited to support her for another 6 months! 

If you want to join Kara and the other magical wizards inside Micro Messaging for the next 6-months this is the time to do it. 

Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently…

But then it feels like you’ve reached a limit that you can’t quite break through.

You’re stuck at the same income level, your audience isn’t growing and you feel like everyone is quantum leaping to the next level…but you’re not.

So why does this keep happening no matter what you do? 

If you’ve ticked all the boxes – you’ve invested in the mentors, refined your offers and even reworked your messaging but it still feels like your magic is capped – it might be time to look beyond the strategy.

Because sometimes what’s holding you back isn’t your strategy, it’s an energetic pattern that’s been playing out for lifetimes – and the Akashic Records hold the key to unlocking it.

And on today’s episode of the How I Do Content Podcast I’m joined by the magical Belinda Simons, a Psychic Medium and Akashic Records reader who helps soul-led business owners uncover and heal past life vows, contracts and trauma that are still playing out in their business today and keeping them stuck.

Belinda accesses the Akashic Records to find the root cause of what’s keeping you stuck – whether that’s visibility fears, income plateaus, or repeating patterns you can’t seem to break.

After a 30-year career in dentistry, Belinda’s body forced her to stop – and that moment became the catalyst for stepping into her energetic gifts and building the business she now runs full-time.

I was also fortunate enough to support her inside Micro Messaging and help her craft messaging that matches her magic – so she can communicate this deeply intuitive Akashic Records-based work in a way that actually resonates with the people it’s meant for.

This is a really great episode if you feel like you’re doing all the “right” things but you can’t quite crack through to that next level – Belinda is going to help you understand why.

Let’s dive in.

Connect with Belinda Simons

• Follow Belinda on Instagram @belindajoy_medium
• The Akashic Records https://www.belindajoymedium.com/akashicreset 
• Find out more at https://www.belindajoymedium.com/ 

Sign up for Micro Messaging
If this episode reminded you that the depth of your work is only as powerful as your ability to communicate it – that’s exactly what Micro Messaging helps you do.

Because your magic deserves to be seen, felt, and understood – and your messaging is the bridge between the work you do and the people it’s meant for.

Belinda joined the last round of Micro Messaging to get crystal clear on how to communicate her unique gifts – and now she’s owning her voice, speaking directly to her dream clients, and showing up in a way that converts.

And now it’s your turn.

Doors are open now for a limited time. Early bird pricing is still in effect which means when you sign up before Wednesday 16th July, you’ll save $500 off the full price of the program.

6-month AND 9-month payment plans are available.

Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out…

But your content feels meh, your community’s gone quiet, and deep down, you’re wondering if any of it is actually working.

If you’re feeling that – today’s episode of the How I Do Content Podcast is going to hit in the best kind of way.

Because today I’m joined by digital marketing strategist Carly Smith – the no-BS content queen behind Socially Graceful who helps business owners ditch the chaos and finally get their content (and their strategy) together.

With 15+ years in the digital space (yes, back to MySpace and blogging days), Carly’s worked with everyone from solo biz owners to national brands. She knows how to turn big goals into content plans that actually work – and feel good to execute.

In today’s episode, we talk about what really makes content connect – and why messaging matters more than any plan, platform or AI tool ever will.

Carly also shares her experience inside Micro Messaging – and how it helped her refine her messaging, reconnect to her point of difference, and back herself even more as a marketer.

So if your content right now feels overwhelming or like it's just not landing – this conversation will show you how to clean it up, simplify it, and finally make it work for you.

Let’s dive in.

Connect with Carly Smith

• Follow Carly on Instagram @socially_graceful
• Get Access to Carly’s FREE AI Content Ideas Bot https://subscribepage.io/diy-but-smart-af 
• Find out more about at https://www.sociallygraceful.com.au/ 

Sign up for Micro Messaging

Carly joined the last round to get clearer on how she talks about her offers, back herself as the Dumbledore-level expert she already is, and make sure her content actually works – without losing what makes it hers. So she knows the magic inside the program!

Over the next 6 months we’ll work together on your messaging, your content, and your offers so it converts faster and sounds unmistakably like you.

Because when your messaging actually reflects the magic of what you do – your marketing + sales gets a whole lot easier (and a whole lot more effective).

Doors are open now for a limited time and with early bird pricing in effect so when you sign up before Wednesday 16th July you save $500 off the full price of the program. 6-month AND 9-month payment plans are available.

Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome back to Messaging on the Mic!

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. 

To recap these are the previous Messaging on the Mic Wizards: 

In Volume 1, I reviewed the messaging of a funnel and automation wizard.

In Volume 2, I reviewed the messaging of a career coach.

And in Volume 3, I reviewed the messaging of a motherhood mentor and matrescence guide.

So if you haven’t listened to those episodes, feel free to hit pause and go check them out right now.

And today’s featured wizard is an admin and strategy support specialist for female solo business owners.

Ready to Make Your Offer the Obvious Choice?
If today’s episode has made you realise “I know my offer is solid, but my messaging isn’t really selling it…”

That’s exactly what we fix inside The Obvious Choice Offer™ Workshop.

This is a free, 60-minute hands-on messaging workshop where we figure out what your dream client actually needs to hear and write it together, in real time. 

We go live next Tuesday 8th July so make sure you save your seat at https://thesocialbolt.com.au/obvious-choice/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

It’s another episode of Messaging on the Mic.

This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast.

In Volume 1 I reviewed the messaging of a Funnel and Automation wizard.

And in Volume 2 I reviewed the messaging of a Career Coach.

So if you haven’t listened to Volume 1 and Volume 2 you can check them out first.

And today’s featured wizard is a motherhood mentor and matrescence guide.

Ready to Make Your Offer the Obvious Choice?

If today’s episode has you realising your offer is great – but the way you’re talking about it isn’t landing with the people it’s meant for…let’s change that.

Join me for The Obvious Choice Offer™ Workshop – a FREE 60-minute live session where we’ll workshop your messaging together in real time.

You’ll walk away with the exact words to:

• Speak to what your dream clients actually want
• Show them why it matters now
• Position yourself as the clear choice not just another option

This is practical and hands-on. By the end, you’ll have 3 message-ready assets you can use immediately in your content, sales page, or pitch.

Because when your messaging lands? Your offer sells.

So join me on Tuesday the 8th of July and let’s make your offer impossible to ignore. 

Save your seat at https://thesocialbolt.com.au/obvious-choice/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE