How I Do Content

In today’s online space, standing out is harder than ever. With the flood of AI-generated content and constant distractions, audience fatigue is real.

Think about it – the moment you unlock your phone, you’re bombarded with content:

• A new podcast episode from your favourite biz guru...
• A pre-sale for an offer you’ve been eyeing for ages...
• A free masterclass promising to teach you how to make 8 figures in 8 minutes...
• Another Instagram algorithm update...

Talk about information overload.

And if you’re feeling fatigued by all of the marketing messaging you see every single day – imagine how your ideal client feels.

But don’t worry – this doesn’t mean you should give up on marketing. It just means you need to be smart about how you get your audience hooked on YOU and wanting MORE of what you offer. 

In this episode of the How I Do Content Podcast I share practical tips to help you create hooks that not only make your dream clients stop and pay attention but take action and step into your world (aka your top of funnel).

Sign up for a Messaging for LEADS Session
If you want help coming up with the different angles and hooks you need to get Beyoncé-level clients hooked (and sold) on YOU – meaning they enter your funnel at the top and flow through from awareness to purchase…

Sign up for a Messaging for LEADS session and that’s exactly what we’ll do together.

You + Me for 90-minutes fleshing out your next-level messaging so you can attract already sold dream clients into your world faster than Harry Potter chasing the Golden Snitch!

It’s a practical co-creation session meaning you’ll walk away with a clear action plan to implement – including those hooks and angles and how to apply it to your sales pages, Meta ads, social media content and emails.

Book your session now with one swish and flick of your wand here

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

When I started this podcast back in 2021, the number 1 person on my dream guest wishlist was Samantha Wills.

She’s my creative inspiration, the reason I got into marketing and someone I’ve admired for well over 12 years.

And today’s guest on the How I Do Content Podcast is the Samantha Wills.

If you’re new to the world of Samantha here’s what you need to know.

Samantha Wills is an award-winning designer, author, speaker, and advocate for the arts.

She founded one of Australia’s most popular jewellery brands from her dining table at just 21 (which I was OBSESSED with), and which went on to be hailed as “Australia’s biggest export since Vegemite.”

Her debut book, Of Gold & Dust, became an instant bestseller, chronicling her journey with raw vulnerability and humour, revealing the realities of a creative founder behind the highlight reel of social media and public appearances. It’s one of my favourite books and I recommend all female founders read it.

And now Samantha has ventured into children's literature writing Marigold’s Magic Stars to inspire children to recognise the importance and intelligence of their creativity. The magic of Marigold’s story is that this message is equally as important for adults, especially business owners.

I was lucky enough to chat with Samantha about all things creativity – including how she’s used her creativity as an asset in her entrepreneurial journey and her advice if you’re feeling a little creatively burnt out right now.

I’ve never been more excited to share an episode with you – so enough from me – let’s begin!

Connect with Samantha Wills

• Follow Samantha on Instagram @samanthawills
• Shop Marigold’s Magic Stars at https://www.briobooks.store/products/marigolds-magic-stars-first-edition-boxset 
• Shop Of Gold & Dust at https://samanthawills.com/book 
• Find out more at https://samanthawills.com/ 

Want more?

• Sign up for a Messaging for LEADS session at https://thesocialbolt.com.au/leads/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome back to SEASON 5 of the How I Do Content Podcast and of course Happy New Year!

I’ve NEVER been more excited for a new year to begin.

I’m a big believer that you don't need to wait until a specific date to make changes or go after what you really want…

But after the year that was 2024 I was SO looking forward to the symbolic start of a new year – a clean slate, a new season and the fresh energy that comes with it.

This is my 6th year in business and it’s also the year I turn 40 so I can feel the magic in the air, which is a nice shift after last year.

The start of the new year is also the perfect time to check in with what you’re calling in more of and what you’re leaving behind in 2024.

Perhaps 2025 is the year you work exclusively with dream, fully aligned clients – no more working with anyone and everyone or chasing people who aren’t a perfect-fit for your offers.

So in today’s episode of the How I Do Content Podcast I’m sharing how you can refine and elevate your client attraction strategy in 2025 so you’re in-demand with Beyoncé-level clients all year round.

Sounds good? Let’s get into it!

Sign up for a Messaging for LEADS Session

If your top-of-funnel messaging isn’t aligned with the clients you want to attract – it’s time to fix that.

And this is why I’ve created Messaging for LEADS

Your personalised top of funnel messaging strategy to fill your sales pipeline with hot AF leads who are READY to buy.

Together, we'll flesh out your next-level messaging so you can attract already-sold dream clients into your world faster than Harry Potter chasing the Golden Snitch.

If you want to make 2025 the year you become fully booked with dream, fully aligned clients – sign up for a Messaging for LEADS session today for only $799.

Want more?

• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

2024.

The worst year of my life.

Now, the final episode of the How I Do Content Podcast every year is usually always a year-in-review episode.

But this year I thought about not even recording this episode, or simply doing a surface-level review of just the good stuff.

And it would be so easy to do that – but, if you’re a long-time listener of the podcast, you KNOW that’s not how I roll.

And, honestly, business doesn’t look like the curated highlight reel you see on Instagram every single day.

There are days, weeks, months, and years when you wonder why you put yourself through the rollercoaster that is running a business.

But this is why sharing all sides of business is so powerful – because then you know you’re not alone, and you know there are other people navigating the same kinda things as you.

And sometimes that’s the reminder you need to keep going when you’re in the thick of it.

My intention with this podcast is for you to always take away something that’s relevant and relatable to you and your business.

So, in today’s episode of the How I Do Content Podcast, I’m going to share my biggest lessons from 2024, what I’m most proud of, and how my business supported me during the worst year of my life.

So, for one final time this year – let’s do this!

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I know there’s a whole lot of basic witch advice online about how to improve your messaging.

But half the time it only leaves you feeling more confused about what you actually need to do to stand out online and cash in.

So, in today’s episode of the How I Do Content Podcast, I’m sharing the secret to crafting scroll-stopping messaging that generates sales on repeat – with examples and all!

Because I know you want practical and actionable solutions – so I got you!

Sign up for a Biz Wizard Intensive
Last chance to claim your 2025 Biz Wizard Intensive for $1,000 off.

Together, we’ll map out the strategy, messaging, and marketing for your offer so you can attract those Beyonce-level clients on repeat in 2025.

You’ll move through 2025 with a deeper understanding of your ideal client’s challenges and desires, how to talk about your offers in different ways to get them to move, and finally fully embrace and embody your unique blend of magic.

If this sounds like the kinda magic you need in your life – make sure you claim your spot today at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

As an introvert, I’m a natural observer.

Talk to people? No thanks, I’m good.
Observe people? YES PLEASE!

So it’s not surprising that one of my superpowers is observing brands that are absolutely killing it with their messaging and marketing.

And, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on to share 3 brands who nail their messaging and what you can learn from them.

Because I KNOW it’s helpful for you to see examples of magical marketing and messaging out in the wild and how you can apply the same principles to your brand and business.

Listen in to see which 3 brands made my list!

Sign up for a Biz Wizard Intensive
I’ve just opened up some spots for my Biz Wizard Intensives to start in 2025.

This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory – aka attracting Beyonce-level clients on repeat.

Together we’ll map out your complete strategy, micro-messaging, and marketing roadmap for your core offer.

They’re currently $1,000 off (but not for much longer) – so, if you want to make one of them yours, find out more at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

If you feel like your business should be making more money than it is right now – you’re not alone.

In an online space filled with the shiniest of shiny income claim messaging and marketing (think “quantum leap to 7-figures in 7 days” kinda vibe)...

I see so many people hustling hard and trying to do everything “right” – only to feel frustrated AF when they don’t see the same kinda results.

But what if the problem isn’t you…but the approach you’re using?

So, in today’s episode of the How I Do Content Podcast, I’m sharing the #1 reason you’re not making money in your business right now.

And no, it’s got nothing to do with not working hard enough, not posting enough content, or not creating enough new offers.

It’s something you probably don’t even realise you’re doing (but it’s the exact thing keeping you stuck!)...

Sign up for a Biz Wizard Intensive
I’ve just opened up some spots for my Biz Wizard Intensives to start in 2025.

This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory – aka attracting Beyonce-level clients on repeat.

Together we’ll map out your complete strategy, micro-messaging, and marketing roadmap for your core offer.

They’re currently $1000 off – so if you want to make one of them yours find out more at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Standing out in the online space right now can feel difficult BUT it’s not impossible.

Your soulmate clients are out there searching for you, so what are you doing to get noticed?

No, you don’t need to change your name to Hagrid to stand out… BUT you do need to make it crystal clear to your ideal clients why YOU are the wizard to buy from.

Boring, beige, and the same-same ain’t going to cut it – you gotta be brave and bold!

So, on today’s episode of the How I Do Content Podcast, I want to introduce you to my magical friend and past client, Lucy.

Lucy is the fabulous creator of Little Sparks of Joy Studio where she magically crafts nostalgic treat-inspired candles. I’m not kidding when I say they smell so delicious you’ll want to eat them!

Not only does Lucy stand out – she does it in a super-saturated market.

How does she do this?

It all starts with her unique micro-messaging – and then that infuses everything she creates in her business. From the candle scents to her visual brand, and how she sets up her market stalls to how she creates content.

Because, if you want to build a money-making brand that has customers coming back again and again – you need really great messaging.

In today’s episode, Lucy talks about the evolution of Little Sparks of Joy Studio, and how she’s created such a magical brand that her customers are obsessed with.

You’ll love this conversation – so let’s dive in!

Connect with Lucy-Anne Lewis

• Follow Lucy on Instagram @littlesparksofjoystudio
• Shop Lucy’s range of candles at https://www.littlesparksofjoystudio.com.au/shop/ 

Sign up for Micro Messaging
Doors are just about to close, and I don’t want you to miss out.

The reality is the online space isn’t going to get any quieter than it is right now.

And, with more and more businesses continuing to show up online and share their magic – what are YOU doing to make sure you stand out and attract Beyonce-level clients?

Micro Messaging is the ultimate biz spell you MUST possess in your Wizard’s toolkit if you want to stand out and sell out.

Head on over to thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up before doors close on Thursday 21st November!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

At this time of the year, you’ll start to see a lot of business and marketing experts sharing their trends and predictions for 2025.

In fact, I’ll be running a bonus live training on my 2025 messaging trends and predictions for the Wizards who join Micro Messaging, so make sure you sign up before doors close to hear those.

In today’s episode of the How I Do Content Podcast, though, I want to dive into what I believe has been the biggest trend of 2024 so far…

And I believe this one will also stick around into 2025 because it’s not actually a trend, but it’s definitely something a whole lot of people have been focusing on this year.

2024 has been the year of the PIVOT.

So, if you sell anything – let’s talk about the importance of the pivot, and why it’s an essential part of your messaging and marketing strategy, now and into 2025.

Sign up for Micro Messaging
Teaching you to create unique micro-messaging that helps you make money, regardless of what’s trending or what’s happening in the economy, is my jam. 

And, inside Micro Messaging, you’ll learn my step-by-step micro-messaging process from start to finish – it includes everything I use in my business, and support my clients with in theirs. 

When you sign up before the 21st of November you get:

• Instant (and lifetime) access to the content, so you can jump straight in as soon as you sign up
• My bonus live training, where I’ll share my thoughts on what you can expect in messaging and marketing in 2025
• Access to the 3 live Q&A calls I’ll run in 2025, so you can binge the content and then come and ask me all your messaging questions

Micro Messaging is everything you need to set yourself up for success and create incredible magic (and money) in your business for the rest of the year and into 2025.

Early bird pricing ends TOMORROW (13th of November), so make sure you sign up today to save $500 off the full price of the program.

Head on over to https://thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up right now!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Over the past 5 years, I’ve been part of the marketing and coaching teams of many 6- and 7-figure businesses…

I’ve seen how these businesses work and the strategies they use as I’ve worked alongside and collaborated with some of the smartest, most brilliant CEOs.

And there’s one thing these magical humans have in common – they ALWAYS prioritise their messaging.

Because they know that if they want business to feel more easeful and to generate more sales – magical messaging is ESSENTIAL.

So, on today’s episode of the How I Do Content Podcast, I’m talking with my longest-standing client (and biz bestie) Bec Cuzzillo.

Bec is a Spiritual Business Coach for spiritual space holders ready to scale their online programs and retreats.

She’s been in the business game for over 8 years now (which is no small feat) and has scaled her business to six figures through group programs while working 10-15 hours a week as a mama of 2 of the cutest kids you will ever meet.

In today’s episode, we discuss how often we work on and refine Bec’s messaging, and how being clear on this not only makes business easier overall but, ultimately, helps her attract dreamboat clients every damn time.

Because smart business owners (like Bec) prioritise their messaging no matter how often they launch or how long they’ve been in business.

Connect with Bec Cuzzillo

• Follow Bec on Instagram @bec_cuzzillo
• Listen to the Feminine Fire Podcast https://www.beccuzzillo.com/podcast 
• Download The Ultimate Launch Checklist for Spiritual Space Holders https://www.beccuzzillo.com/checklist 
• Find out more at https://www.beccuzzillo.com/  

Sign up for Micro Messaging
If you want to learn my step-by-step micro-messaging process – the one I use with my private clients, and for writing all copy and content in mine and my client's businesses…

Doors have just re-opened for my program, ‘Micro Messaging’.

When you sign up today, not only do you receive $500 off the full price of the program, but you also get ‘Messaging in Action’ – an in-depth audio series where I break down how I used micro-messaging to conjure my best launch ever. You get an exclusive insight into how my brain works, the reasoning behind my strategies, and how that translates into the magic you see on the front end.

EVERYTHING in your business starts and ends with your messaging.

It’s the ultimate biz spell you MUST possess in your Wizards’ toolkit – it’s the easiest and fastest way to make Sirius money in your business.

Head on over to https://thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up right now!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE