How I Do Content

Black Friday & Cyber Monday are fast approaching…

It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers.

And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of weeks of November.

Black Friday started in the United States to mark the start of the Christmas shopping season – but it’s become a global sales period where many brands and businesses run highly promoted sales at discounted prices.

This is my third year doing a Black Friday launch and each year it seems like more and more businesses have Black Friday sales or offers.

So in today’s episode of the How I Do Content Podcast, I’m sharing how I plan my Black Friday launch this year.

The first year I ever ran a Black Friday offer it was definitely a last-minute decision, but now it’s something I plan for knowing that it’s a great time to sell your offers.

This episode will give you an insight into the strategy behind my upcoming launch and I’ll also share some tips on how you can prepare for your own Black Friday launch.

Let’s begin.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Which comes first: your life or your business?

A big reason so many people start a business is because they want a freedom-based lifestyle. The freedom to do what YOU want to do, get paid what YOU want to get paid, AND do it when and where YOU want to do it.

But what often ends up happening is you start putting your business before your life and that freedom-based lifestyle starts to feel impossible.

So is it actually possible to build a successful business AND maintain a freedom-based lifestyle?

Today’s guest on the How I Do Content Podcast proves it is possible – I’m talking to Tori Kopke.

Tori is The Rural and Regional Business Coach. She works with women across Australia to create, launch, sell and scale their signature offers.

She does it all from her family farm in the Wheatbelt of WA where she wears many hats: wife, Mum of two little boys, header driver, COO, and more. She’s managed to build a multi-six-figure business in the middle of nowhere during nap times!

Her philosophy is about having a life-first business, and she supports her clients to build businesses where their life comes first too.

So if you’ve been feeling that your business is starting to take over your life a little more than you’d like – this is a must-listen episode.

Let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• Tori shares how she’s built a multi-6-figure, life-first business 
• How Tori maintains work-life balance while juggling mum, farm and biz life
• Tori’s advice for how to prepare for a busy season in life and business 

Connect with Tori Kopke

• Follow Tori on Instagram at @tori.kopke
• Listen to the Big Ideas Rural Podcast at https://podcasts.apple.com/au/podcast/big-ideas-rural/id1502971752 
• Join the Catalyst Club at https://www.thepowerproject.com.au/TheCatalystClub 
• Find out more at https://www.thepowerproject.com.au/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Marketing is ESSENTIAL if you want to build your business to 6-figures and beyond. 

It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts.

My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan, create and execute their marketing consistently. 

And I get it!

You didn’t start your business to become a full-time content creator…

And even if you did, you don’t want to spend all your time on marketing when you have clients to serve and a life to live right?! 

So on today’s episode of the How I Do Content Podcast I want to share 5 time-saving marketing hacks to make your marketing and your life so much easier!

And because I know time AND money are key factors in your decision-making process as you build, grow and scale your business – I also share some different options depending on the stage of business you’re at AND whether you have more time or money on your side!

So let’s begin!

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Running a business can be stressful.

You’re the chief decision maker, juggling different roles in your business – not to mention the pressure to consistently make sales.

And when you add chronic illness, mental health condition or disability into the mix – you’re navigating a whole lot of things.

This is why listening to your body and embracing all parts of you and designing a business that allows you to thrive is so important.

Today’s guest on the How I Do Content Podcast is here to share her journey with you – I’m so happy to introduce you to my friend and former client Danielle McTaggart.

Danielle is an Intuitive heart lead guide, Energy waver activator, and Calm Nurturing Healer.

Her mission is to empower YOU to embrace all parts of you and thrive! To feel deeply connected to yourself, understand your self-care needs and firm boundaries. And feel fully seen, deeply heard and supported while enjoying your life’s beautiful journey!

On today’s episode, Danielle shares her experience from bed-ridden to business owner and how her health struggles led her to close her Wedding Events business and begin her journey into health, wellness and spirituality.

Today’s conversation highlights the importance of listening to your body as a business owner and the impact of your health on running a business.

It’s a must listen – so let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• Danielle shares her experience from bed-ridden to business owner
• How Danielle’s health struggles led her to close her Wedding Events business and begin her journey into health, wellness and spirituality.
• The importance of listening to your body NOW as a business owner 

Connect with Danielle McTaggart

• Follow Danielle on Instagram at @daniellemctaggart_
• Buy your ticket to Kundalini Yoga Expansion at https://events.humanitix.com/kundalini-yoga-expansion 
• Find out more at https://linktr.ee/connection_community 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

There are a lot of burnt-out business owners in the online space.

I believe this is the case for a number of reasons:

• During the pandemic online business owners worked a whole lot more than you usually would because what else was there to do?
• Then coming out the other side, trying to keep up with that level of output while juggling all the things that resumed as normal
• Not to mention the online business space has grown a lot in the last 3 years and this has meant there’s increasing competition so you have to make sure you’re on top of marketing and sales more than ever before
• With this growth in the online space has also seen the rise of the guru who spruiks the “best way” to build a successful business is their preferred method of course. And even though it doesn’t align with your values and desires – you do it anyway because you don’t want to be left behind. 

I mean – fuck it’s not surprising you’re feeling burnt out and not loving business life. 

So what can you do about it? 

Well, today’s guest on the How I Do Content Podcast is here to help!

Meet Amanda Louisa, the powerhouse nervous system regulation coach for ambitious women ready to soar in life and business. 

Formerly a recovering perfectionist and people-pleaser, she now empowers high-performing femmes to shatter their Good Girl conditioning, rediscover their soul-self, and rewire their nervous system to create soul-led lives. 

She’s a passionate advocate for decolonising the wellness space and leading other rebellious women to revolutionise the way we co-exist on this planet. Amanda brings a unique blend of science and magic into her work.

On today’s episode we dive into the rise of the burnt-out business owner – so let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• Amanda shares her experience with burning out TWICE
• The contributing factors to why we currently have so many burnt-out business owners
• What you can do if you feel like you’re headed towards burnout

Connect with Amanda Louisa 

• Follow Amanda on Instagram at @theamandalouisa
• Download Amanda’s FREE Guide: “3 Ways to Overcome Procrastination” at https://www.amandalouisa.com.au/overcome-procrastination  
• Find out more at https://www.amandalouisa.com.au/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

When I studied marketing at uni they didn’t teach me how to use social media.

In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned! 

At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more.

But 4 years into business I can hand on my Ned-loving heart say I’m actually glad they didn’t because instead, I learnt the important marketing foundations and strategies that work time and time again regardless of the specific channel used.

This has served me so well in business because I know how to show up consistently and attract, engage and connect with dream clients across multiple marketing channels without spending more time creating content or worrying about why Instagram hates me this week.

It’s made growing and nurturing a community and making Sirius money SO MUCH EASIER. 

And I share this with you because it’s easy to get caught up thinking social media = marketing.

Which it doesn’t! 

An over-reliance on social media doesn’t serve you. Because what happens is you get so focused on why your follower count isn’t growing or your story views are down or learning about the latest update – you lose sight of the zillions of other ways to market your offers.

Marketing strategies that don’t feel like a soul-sucking dementor.

Social media is only ONE part of your marketing strategy and as I always say – if it’s your entire marketing strategy – you gotta change that.

So on today’s episode of the How I Do Content Podcast, I’m sharing ways to maximise your marketing efforts that never go out of style.

And how do I know? 

They’re the same spells I learnt in my Masters of Marketing Degree AND I’ve leveraged them in my business to make multi 6-figures over the last 4 years.

They’re strategies you’ll always need – so let’s get into it.

Join The Money-Making Marketing Kickstarter

Instead of being at the mercy of Zuckerberg’s algorithm, I’ll teach you how to maximise your marketing efforts with high-return marketing strategies.

You should know that what I teach contains zero fluff and I’m ALL about simplifying things, which is why I’ve created this potent and powerful 6-week container for you to plug in, get what you need and get on with building your magical business and making money! 

I’m on a mission to make marketing magic again so I’d love to have you with me – find out more at www.thesocialbolt.com.au/kickstarter 

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Winning clients is the goal right?!

But what does it actually take to attract those Beyonce-level clients who are as hot as Harry Styles and ready to buy from you?

But before I reveal how to make winning clients easier…

Let me first share something that actually makes it harder – a mistake you might be making in the pursuit of these dream clients.

And that’s chasing marketing trends.

I see it time and time again – people getting distracted by the latest shiny marketing trend or quick hack to make your quantum leap to 7-figures overnight.

Here’s what you need to understand about marketing – good marketing isn’t what’s trending!

A sustainable AND profitable business isn’t built on what’s currently “trending” – and if you create your marketing strategy around trends…

You’ll always find yourself chasing the next thing when these trends change or stop working – and who has time for that?!

So on today’s episode of the How I Do Content Podcast, I’m going to save you a whole lot of time chasing trends and instead share proven marketing strategies that work every time.

Strategies that I teach my clients and use in my business on repeat – so I know they work!

Let’s do it!

Join The Money-Making Marketing Kickstarter
The 6-week Kickstarter to create your magical money-making marketing + content strategy.

The Money-Making Marketing Kickstarter is your opportunity to plug in and learn only the most potent and powerful marketing strategies so you can use these skills to build your community and make Sirius money.

You get 6 weeks of learning in my Marketing Classroom and the opportunity to tap into my marketing + strategy-loving brain for only $600 or 6 x weekly payments of $111.

I wanted to make this the most no-brainer price because I’m on a mission to make marketing magic again!

If you want in – head to www.thesocialbolt.com.au/kickstarter to sign up!

Ned & I are already welcoming in the most magical humans and we can’t wait for you to join us!

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

One of the most popular offers in the online space right now is a membership. It seems like every Harry, Ron & Hermione is creating + launching a membership.

And I get it – it’s a great entry point for your clients and customers.

But what actually goes into creating and launching a successful membership? A membership with a community filled with raving fans, that grows and evolves with you AND that makes you consistent cash?

Well, today’s guest on the How I Do Content Podcast has a magical membership that’s been running for nearly 6 years, has supported thousands of business owners, and has generated over a million dollars in sales.

She’s also your all-time favourite guest on the podcast!

Get ready for an inspiring podcast interview with Brooke Vulinovich, the Instagram Sales Coach who transformed her passion for social media into a life of freedom and adventure!

From turning her FIFO husband into a househusband to embarking on an unforgettable European summer holiday, Brooke's expertise in maximising Instagram sales has reshaped her business and life.

With a deep understanding of Instagram's power as a sales and marketing platform, Brooke has unlocked the secrets to success. She shares innovative strategies and proven techniques that have helped thousands of entrepreneurs harness Instagram's true potential.

Discover how to create an irresistible Instagram presence, attract your ideal audience, and skyrocket your sales. Brooke's personalised coaching and step-by-step guidance will empower you to optimise your content, craft compelling captions, leverage influential partnerships, and utilise cutting-edge sales techniques.

Having worked with global brands including American Express, Mazda, Dermalogica and F45, Brooke's remarkable journey has inspired countless individuals to achieve their dreams. She's committed to sharing her knowledge, helping you revolutionise your business, and attain the freedom you deserve.

I’ve been a member of the Social Club Community since before my business even existed, and I learnt how to use Instagram for my business from Brooke!

So if you’ve been thinking about creating and launching a membership in your business – you’re going to love this episode!

Let’s do this!

Things You’ll Learn in this Episode of How I Do Content

• What goes into running a million-dollar membership 
• How the Social Club Community has evolved over the past 6 years 
• The biggest misconceptions about creating + launching a membership
• What you need to know if you’re thinking of including a membership as part of your business model 

Connect with Brooke Vulinovich

• Follow Brooke on Instagram at @brookevulinovich
• Check out the Social Club on Instagram at @socialclubcommunity
• Download Brooke’s new FREEBIE “Maximise Your ‘Gram Sales Cheat Sheet” at https://socialclubcommunity.com/maximise-your-sales-ebook/ 
• Join the Social Club Membership at https://www.brookevulinovich.com/membership

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

When I think about the many 6-figure, multi 6-figure and 7-figure businesses I’ve had the privilege of working with and supporting…

They’ve mastered the art of simplifying and streamlining their business so it continues to grow and elevate year after year.

And today’s guest on the How I Do Content Podcast is an expert at supporting these business owners to do this…

Let me introduce you to Nivek Harrison.

Nivek is an Online Business Manager and the owner of The Virtual Chapter, a full-service virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their businesses through the power of leveraged systems, structures and teams.

After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people and supporting other entrepreneurs to build their dream businesses.

When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news.

Nivek has seen behind the scenes of many of these 6-figure, multi 6-figure and 7-figure businesses and knows what goes into reaching these kinda business milestones.

The secret?

Well, there are 3 areas to consider here – mastering systems, hiring a team, and diversifying your content through podcasting.

In today’s episode, Nivek shares her advice when it comes to these 3 areas so you can also simplify and streamline your business and set yourself up for sustainable success.

So let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

• Why systems + processes are a non-negotiable if you want to simplify and streamline your business
• The things you need to know BEFORE you hire a team and how you can prepare your business for hiring support
• Why you should consider launching a podcast and how you can optimise it for growth

Connect with Nivek Harrison

• Follow Nivek on Instagram at https://www.instagram.com/thevirtualchapter/ 
• Listen to the Virtual Chapter Podcast at https://thevirtualchapter.buzzsprout.com/ 
• Download the FREEBIE “70 tasks a Virtual Assistant can do for your coaching business” at https://thevirtualchapter.co/tasks

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

How do you become an in-demand business owner?

You know the ones…

They release any type of offer and, in what seems like an instant – they’re sold out or fully booked.

Not only do they do it on repeat, but they also make it look SO easy.

So how do they do it?

Have they mastered the dark arts or sold their soul to the Dark Lord himself?

Well, not exactly.

And how do I know?

Well, not only have I seen behind-the-scenes of many 6-figure, multi-6-figure and 7-figure businesses…

But in the past 4+ years, I’ve made sales from every single offer I’ve launched.

From “done for you” packages to digital products, to group programs, to a mastermind, to 1:1 business coaching, and everything in between.

And what I know to be true is there are 4 things you need to master (repeatedly) if you want to become an in-demand business owner too – and that’s exactly what I’m about to share with you on today’s episode of the How I Do Content Podcast.

So let’s dive straight in!

Sign up for 1:1 Business Coaching
Becoming an in-demand business owner is not about a quick hack…

It’s about mastering your business foundations to market and sell your offers.

If you’re ready to build these foundations and become an in-demand business owner too – I can support you with this in my 1:1 Biz Wizard Coaching Series.

Together we’ll map out your own unique magic potion for biz success.

I currently have ONE spot open to start as soon as you want.

Check out all the details right this way.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE