How I Do Content

Welcome to the first episode of my Messaging on the Mic Series!

If you’re thinking – “Wait, what is Messaging on Mic, Tahryn?”...

Well, let me get you up to speed, wizard!

Messaging on the Mic is a 4-week mini-series inside the How I Do Content Podcast.

I put the call out a couple of weeks ago and invited brave business owners to apply – the premise being I select 4 businesses to feature on these episodes where I share my messaging recommendations for them.

To apply they simply needed to answer 6 questions, and then it was over to me to review their messaging and share how they can take it to the next level so they’re in demand with Beyonce-level clients 100% of the time.

And why not bring you along for the ride too?!

You get an insight into how my brain works, and they unlock some practical tips and strategies to up-level their messaging.

It’s a win-win!

These episodes, where I break down real-life examples, ALWAYS get such great feedback, so it’s a bit of a no-brainer for me!

So let’s dive into the first Messaging on the Mic, wizard – we’re starting with a Creative Virtual Assistant who specialises in Digital Marketing.

Sign up for my 1:1 Biz Wizard Coaching Series
If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!

I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.

Only ONE spot remains –  find out more at https://thesocialbolt.com.au/biz-wizard-coaching-series/

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Nothing is more refreshing to me than honest + open conversations about the realities of business life.

I’m not a fan of surface-level small talk.

I believe there’s so much magic to be found in these deeper-level conversations and it also helps you to find your people and form genuine connections.

And one person I absolutely love having these conversations with is Jessie Parker.

Jessie runs cup-filling in-person events + a mastermind for Perth business owners. She has this superpower of bringing people together, and creating brave spaces for open + honest conversations exploring the real-life version of being your own boss.

She’s a mum of 3, a FIFO wife and a dog mum who loves all things creative, especially illustration, graphic design and making a mess.

Not to mention, Jessie is really passionate about humans being here on earth to have a human experience and staying true to their values in life and business…

NOT spending all your time glued to your smartphones, buying into the social media circus, and spending every ounce of energy creating content to please algorithms (algorithms that aren't designed with human's best interests at heart).

I absolutely love our juicy chats about all things life and business, and thought why not bring it here for you to listen to as well? 

These are the conversation I fucking live for and wish more people would share so openly and honestly – I know you’re going to LOVE it!

So let’s dive in.

Things You’ll Learn in this Episode of How I Do Content

• Why Jessie believes in-person events are so important 
• The #1 struggle of business owners who attend Jessie’s Honest Biz Brunches 
• How to grow your business without spending all your time on social media 
• Jessie’s top lessons from taking a step back from social media in her own business

Connect with Jessie Parker

• For Honest Biz Brunch tickets & August 2023 Honest Biz Club Mastermind, join the mailing list at https://jessieparker.co/honest-biz-mailing-list/ 
• Follow Jessie on Instagram at https://www.instagram.com/jessieparker.co/ 
• Find out more at https://jessieparker.co/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’m an absolute sucker for good marketing.

Even though I have a degree in marketing and I know as a marketer there’s always an element of strategy in what brands are doing – when they nail their marketing + their messaging…
TAKE MY MONEY!
⁠⁠
If you can make ME feel like I matter, that I’m important and not just another $$...

AND you can back up that marketing with actual results and a kick-ass product or service⁠⁠...
⁠⁠
Well, you've got me – hook, line and sinker.
⁠⁠
I’ll be your biggest cheerleader for life and I’ll happily shout your name from the rooftop (without you even having to ask).⁠⁠
⁠⁠
I even laugh at myself for being the "perfect customer" in the customer journey sometimes.
⁠⁠
I used to think I was weird for how much I analysed brands and their marketing + messaging – but I’ve come to realise it’s an actual superpower of mine.

So, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on and I’m going to share 3 brands that nail their messaging, and what you can learn from them.

I think it’s so helpful to see examples of magical marketing + messaging out in the wild and then apply the same principles to your brand and business.

So let’s do this!

Sign up for my 1:1 Biz Wizard Coaching Series
If you want to nail your messaging and marketing and say 'alohomora' to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!

I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.

I currently have 3 spots available – to make one yours head to https://thesocialbolt.com.au/biz-wizard-coaching-series/ and apply today.

There are only TWO spots available.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

It’s no secret that if you’re marketing yourself and your business online you need to be constantly evolving.

The landscape in the online space is always changing.

I only need to look back 4 years ago when I started my business to see how much has shifted and changed.

There’s always a new trend or marketing channel, or way of marketing and selling your offers, to keep on top of.

Over these 4 years, as a good introvert does, I’ve observed and listened to what I’m seeing and hearing in the online space.

I’ve also been privy to the behind-the-scenes of so many of the successful businesses that you know and love…

Not to mention the hundreds of clients I’ve supported to build and grow their businesses.

What I’ve observed is that when it comes to hitting those $10k+ months and continually growing your business year after year – there are 3 components you need to master.

3 components that will become even more important as the online space continues to grow and expand.

In today’s episode of the How I Do Content Podcast, I’ll be breaking down these 3 components into my signature framework.

It’s something I’ve been teaching my clients for years, but this is the first time I’ve really put it out there as my process.

So let’s begin!

Sign up for my 1:1 Biz Wizard Coaching Series
Applications are now open for my 1:1 Biz Wizard Coaching Series.

This is your 1:1 business coaching series to support you to take your business to the next level WITHOUT working yourself to the brink of burnout or transfiguring yourself into someone you’re not.

So if you want a magical business you’re obsessed with and that makes you $10k+ months consistently – head to https://thesocialbolt.com.au/biz-wizard-coaching-series/ and apply today.

There are only THREE spots available.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

One hundred.

One hundred episodes of the How I Do Content Podcast.

One hundred episodes of me sitting down at the microphone, hitting record, and sharing what’s hot on my heart.

And, in doing so – hoping that it resonates with you.

But here we are today – 2 years later, over 20,000 downloads, 47 magical guests, and hitting record on episode 100.

To celebrate, I’m handing over the mic to my extra special guest host – someone who played a BIG role in my decision to start this podcast – my magical friend Bec Cuzzillo.

Bec is a Spiritual Business Coach for spiritual women who want to build abundant, heart-led, sustainable businesses – businesses that truly set their souls on fire.

But she’s so much more than that to me.

Bec & I have been in the same mastermind container for the past 4 years. We are the OG Swift Masterminders & OG Swift Inner Circlers with our business coach Ellie Swift – that’s how we first connected.

And, in 2020, I started working with Bec as her virtual assistant / OBM / content assistant. During that time she launched her podcast Feminine Fire, and working with her on that gave me the confidence to start this podcast.

Even though we took a small break, I couldn’t resist going back to support Bec with her podcast and launch content – which makes her one of only a couple of done-for-you content + copy clients I have.

So when it came time to decide who should be my guest host for Episode 100 – it was pretty obvious.

Bec is not only one of my biz besties, but she’s also one of my best friends, so it feels special to share this episode with her.

So let’s do this – Episode 100!

Things You’ll Learn in this Episode of How I Do Content

• My friend Bec Cuzillo takes the mic to ask me the questions you most want to know
• Why starting this podcast was the best business decision I made 
• Some of the biggest lessons I’ve learnt from 4 years in business 
• What the future holds for The Social Bolt, and the big-picture dream vision for this business

Connect with Bec Cuzzillo

• Follow Bec on Instagram at http://www.instagram.com/bec.cuzzillo 
• Listen to the Feminine Fire Podcast https://www.beccuzzillo.com/blog 
• Discover your Goddess Business Archetype https://www.beccuzzillo.com/quiz 
• Find out more at https://www.beccuzzillo.com

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

My launches don’t always go to plan.

Shocking, I know, for this so-called “launch wizard”.

But the reality is that sometimes…

• The tech dogs like to test me with tech issues
• Instagram engagement goes down the toilet mid-launch
• The unsubscribes and unfollows pile up
• There are multiple days in a row without sales
• All I hear is “NO I don’t have the time”, “NO I don’t have the money”, and “NO I’m not ready”
• I don’t even come close to hitting my launch goals 

In fact, there’s usually some version of this in every single launch.

So, in today’s episode of the How I Do Content Podcast, I want to take you behind the scenes of a launch of mine that didn’t go to plan – my most recent launch of the Introverted Biz-Wizard Mastermind.

I’m going to share with you my reflections on why it didn’t go to plan, and what lessons I’m taking from this launch to tweak and refine for future launches.

So let’s talk about it.

Want more?

• Follow Tahryn & Ned on Instagram at https://www.instagram.com/thesocialbolt/ 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

If you’ve ever wanted a behind-the-scenes look into the backend of my business – you’re in luck!

Because on today’s episode of the How I Do Content Podcast, I’m sharing the tech tools and team that support Ned & I, and help create the magic you see on the front end.

You usually only see the finished product on the front end, but there’s a whole lot more that you don’t see when it comes to running a 6-figure business.

I’m sharing everything I use in my business, why I use it, and also some other options I know work - because sharing is caring right?!

This episode topic was HIGHLY requested by my Instagram fam – so I hope you find it super helpful and insightful!

So welcome behind the scenes of The Social Bolt.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I want to let you in on a little secret.

A way to get your ideal clients and customers to stop scrolling past your content…

To take notice and have your content speak so deeply to them, they think you’ve taken up residence in their head …

Which gives them no other option but to throw their money at you!

In today’s episode of the How I Do Content Podcast, I’m sharing the messaging shifts you need to make to stand out online and cash in.

Because THIS right here is the difference between crickets and consistent clients + cash.

And, in an online space where you’re competing for the attention of your community – you need to know how to master your marketing message. 

To cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients or customers why they need YOU in their life – RIGHT NOW!

Ok, let’s talk about it!

Want more?

• Follow Tahryn & Ned on Instagram at https://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Shall we talk about the dementor in the room?

No, it’s not just you – business IS a little slower than usual.

The economy, the cost of living, and an impending recession mean that consumers are more discerning with how they spend their money.

It’s not to say they’re not buying – it’s just at the moment it’s not as fast and free-flowing as it once was.

Most business owners I’ve spoken to are also experiencing a slower start to the year – slower sales, slower launches, increased decision time and lower engagement.

So now you can exhale knowing it’s not just you!

I also want to share what this means for you.

Because you don’t have to sit in the fear and uncertainty and let it consume you. It’s the perfect time to get proactive about where you’re spending your time in your business and what you’re going to do to navigate the current landscape.

So in today’s episode of the How I Do Content Podcast, I’m sharing the 4 things you can focus on right now to keep building momentum and making money in your business.

Let’s do this!

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

A couple of weeks ago I launched my 90-minute intensive 'How to Create a Money-Making Personal Brand' sessions – and they quite literally flew out the door on their Nimbus 2000 broomstick.

My goal was to sell 10 intensives at the special launch price of $299 – and I hit that goal in a week!

I didn’t even get a chance to share some of the amazing content I had planned – so this was a very simple, low-key launch.

Now, this also wasn’t a fluke.

This is the third time I’ve launched 90-minute intensives at this price point.

And this is the third time I’ve sold them out – each quicker than the last.

Want to know how I did it?

Good, because you’re in the right place!

In today’s episode of the How I Do Content Podcast, I’m going to share the 3 things you need to focus on to create an in-demand offer that sells out.

So let me reveal my secrets to you!

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt
• Book a call to chat about 1:1 Business Coaching at https://thesocialbolt.as.me/discovery-call 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE