How I Do Content

If you’re a long-time listener of the podcast, you’ll know there are 2 things I’m not a big fan of…

Copy + paste templates and Reels.

Now the reason I’m not a fan is because these 2 things have a HUGE impact on what’s shared in the online space and how people show up online.

So often people consciously or subconsciously try to “fit in” by emulating what other people are doing.

You try to replicate someone else’s strategy or create content a certain way because that’s what everyone else is doing and it’s working for them – so you want that too.

Seems like a smart option right?

But here’s the thing, doing something just because every Harry, Ron & Hermione on the internet is doing it – is NEVER a good business strategy.⁠

Because when you do that – you dilute your unique blend of magic and instead blend into the same sameness out there.

And here’s the honest-to-dog truth – the competition for the attention of your ideal clients or customers is FIERCE.

It’s never been more important than now to stand out online if you want to attract, engage and convert your soulmate clients.

So in today’s episode of the How I Do Content Podcast, I’m going to share what you can do right now to create differentiation in your messaging.

This is something that’s missing from a lot of people’s marketing AND it’s THE thing that can make the biggest difference to helping you stand out online.

So let’s begin!

Join me for Messaging Worth Thousands
If you live in Perth and want to hang out with me IRL and get newfound clarity on how to bring desire + demand + differentiation together in your marketing messaging so you’re ready to call in thousands of extra revenue, new clients and a fully booked business.

I’m running my very first in-person event on Thursday 14th September.

Messaging Worth Thousands is the in-person mastermind event to elevate your messaging and call in thousands on repeat.

There are only limited tickets available and at the time of recording 50% of tickets have been snapped up.

So if you want to join me for a magical day surrounded by Perth’s best biz wizards – grab your ticket here.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’m sure you’ve heard it before – if you want to create a connection with your ideal client or customer, you need to tell your story.

Heck, if you’re a long-time listener of this podcast or you’ve come to any of my masterclasses – you’ll know this is something I speak about a lot.

And one of the most common objections I hear when it comes to sharing your story is – “but Tahryn, I’m not that interesting.” or “I don’t have a rags to riches story.”

Firstly – same! I’m a basic bitch from way back.

In fact, I always joke with my coach – “imagine if everyone knew how boring I am”. My idea of a good time is staying home with my dog and doing abso-fuckin-lutely nothing.

So I totally hear you on that, but today’s episode of the How I Do Content Podcast is going to blow up the notion that you need a rags-to-riches story to share your story.

You up for the challenge? Let’s do it!
 
Sign up for my 1:1 Biz Wizard Coaching Series
This is for you if you want to build an in-demand business that showcases your unique blend of magic and that feels fucking good.

It’s not your average business coaching series as it includes 5 hours a month of done-for-you copy + content (yes, I do that for you!).

If you want me to be your business coach AND copy wizard – tap your wand here.

I can’t wait to support you in creating incredible magic in your business.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

As I sat down to reflect on the end of the 22/23 Financial Year, I discovered that not only was June my biggest-ever cash month in business…

But it was also my biggest financial year to date.

And while I love celebrating these magical milestones – I also share this with you because my biggest year in business (to date) didn’t exactly look like what you might expect it to look like.

There was about a 3-month period earlier this year where business felt really hard. And no matter what I did, it felt like I was pushing shit up a hill.

So I know what you’re thinking – how did I end up having my biggest year in business, all while navigating these challenges?

Well, in today’s episode of the How I Do Content Podcast, I’m going to reveal all. I want you to walk away feeling confident that this is possible for you AND for you to have some really practical tips for how to turn things around if you’re finding business hard right now.

So let’s begin!

Sign up for my 1:1 Biz Wizard Coaching Series
If you want to reignite your sales in the second half of the year and make 2023 your best year yet – my 1:1 Biz Wizard Coaching Series is for YOU!

I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.

I have just opened up TWO spots – to make one yours tap your wand here for all the juicy details.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The humble sales page is a powerful tool that helps businesses market and sell their offers.

And yet some online “gurus” will try to tell you that sales pages are dead.

I disagree completely – the sales page is NOT dead…

HOWEVER…

Online business has changed.

Consumers and how they make their purchase decision has changed.

And yet, people are still writing sales pages the exact same way and expecting better results.

So no, the sales page isn’t dead, but how you’re writing them should be!

In today’s episode of the How I Do Content Podcast, I’m going to tell you why you still need a sales page AND how you can avoid making the most common sales page mistakes that I’ve witnessed from reviewing hundreds of sales pages over the last 4 years.

Because when you know how to write a sales page – you’re unlocking a sales-generating asset in your business (and who doesn’t want to make sales on repeat?!)

Sign up for my FREE Masterclass – How to Write a Sales Page in 2023
If you want to know the 3 essential elements of a sales page that stands out and sells out…
I’m running a FREE masterclass on Tuesday 1st August at 12.30pm AWST.

If you want to turn your sales page into a sales-generating machine that attracts dream clients on repeat – you should 100% sign up.

There will be a replay, but you gotta sign up to get it.

I would love to have you there with me as I showcase my love for sales pages.

Long live the sales page – sign up at https://thesocialbolt.com.au/free-masterclass-how-to-write-a-sales-page-in-2023/

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Have you ever felt like taking a break from Instagram?

I definitely have!

It’s a big decision that brings up a whole lot of other questions like:

• How will I grow my business if I’m not on Instagram?
• Will my community remember who I am if I’m not on Instagram?
• What if I miss out on an exciting opportunity because I’m not on Instagram?

So, if you’ve ever thought about taking a break from Instagram, but couldn’t get your head around how it would work – you’re in luck!

Today’s guest on the How I Do Content Podcast is currently taking a year off Instagram and is going to share her experience so far with you.

I’m excited to talk to the magical Misty Johnson.

Misty is a Social Media Self-Care Coach and stay-at-home, Mama-on-a-mission, supporting women to unplug from social media in a simple, sustainable, stress-free way (that works for them) so they can hit refresh on their time and prioritise what's truly important. 

Misty believes the unplugged woman is potent and powerful, and, by prioritising social media self-care, you can cultivate a healthy, intentional relationship with social media, and have the capacity to impact the lives of those nearest and dearest to you.

She also lives by the idea she calls "JOLO", or the Joy of Living Offline. Where you get to be present in the moment, for the moment - rather than worrying about taking the perfect photo for social media, instead capturing that moment in time for the pure joy it brings.

This is such a refreshing and eye-opening discussion and if you’ve been thinking about disconnecting to reconnect – you’ll love it too!

Things You’ll Learn in this Episode of How I Do Content

• The reasoning behind Misty’s decision to take a year off the ‘Gram
• How Misty prepared to unplug and what her experience has been like so far
• Misty’s recommendations to help you practice social media self-care

Connect with Misty Johnson

• Join The Unplugged Woman Newsletter Family at https://subscribepage.io/Am6tYA
• Listen to The Unplugged Woman, Unplugged Podcast at https://www.mistyjohnson.co/podcast 
• Purchase The Unplugged Woman Audio Experience at https://www.mistyjohnson.co/audio-experience 
• Find out more at https://www.mistyjohnson.co/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.

And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!”

Well, a whole lot more than you think!

Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for.

Whether that’s content or offers – you need to deeply understand them (what they’re currently navigating, experiencing and feeling) and what they desire instead if you want to make consistent sales in your business.

And this is something you can’t outsource to ChatGPT.

The successful businesses are those that are deeply connected and tapped into what their community needs and wants, and they deliver on it again and again.

And what better wizard to chat about this with than the magical Anita Siek?

Anita is a lawyer turned brand strategist and copywriter, and CEO of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands that don't do normal create a dent in their industry through the power of psychology and words.

Anita's work has been featured on Forbes, Boss Babes, Mumbrella, Smart Company, Thrive and more, and some of her clients include Australia's largest insurance group, IAG, Challenge DV (formerly known as Australia's CEO Challenge), Lack of Color, The Calile Hotel Group and Luna Bronze.

I KNOW you’re going to love this conversation and Anita!

So let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• Why consumer psychology is an essential ingredient in your copywriting 
• How you can use consumer psychology to uplevel your copy and content game
• Anita’s thoughts on two hot topics – ChatGPT and the impact of the current economic climate on purchase decisions

Connect with Anita Siek

• Follow Anita on Instagram at https://www.instagram.com/anitasiek/ 
• Download 5 e-lessons to cannonball your copy game at https://anitasiek.com/freebie 
• Listen to the Brandfetti podcast at https://plinkhq.com/i/1464154049?to=page 
• Find out more at https://wordfettigroup.com/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome back to Messaging on the Mic!

This is the 4th and final instalment of this 4-episode mini-series inside the How I Do Content Podcast. Well, for now at least.

To recap the previous Messaging on the Mic Wizards:
In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing.
In Volume 2, I reviewed the messaging of a Wedding Photographer.
And, in Volume 3, I reviewed the messaging of a Reiki Master & Naturopath.

So if you haven’t listened to those episodes – feel free to hit pause and go check them out right meow.

And today’s featured wizard is a jewellery designer and maker.

I thought it would be great to take a look at messaging from the perspective of a product-based business.

Because yes! Messaging is still important for product-based wizards.

Your customers are spoiled for choice, and having a great product isn’t enough these days. You need to be able to communicate to your community why your product is the one for them.

So let’s begin!

Sign up for my 1:1 Biz Wizard Coaching Series
If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!

I support you in creating desire, demand and differentiation through your messaging so you can take your business to the next level.

Find out more at https://thesocialbolt.com.au/biz-wizard-coaching-series/

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome back to Messaging on the Mic!

This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast.

In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing.

And, in Volume 2, I reviewed the messaging of a Wedding Photographer.

So if you haven’t listened to Volume 1 and Volume 2, feel free to hit pause and go check them out right meow.

In today’s Messaging on the Mic episode I’m featuring a Reiki Master & Naturopath – so let’s dive straight in!

Sign up for my 1:1 Biz Wizard Coaching Series
If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!

I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.

Find out more at https://thesocialbolt.com.au/biz-wizard-coaching-series/

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

A couple of weeks ago, Ned & I celebrated our 4th Business Birthday.

And, as with any business milestone, you tend to reflect on your journey so far and all the changes that you've witnessed, navigated and survived.

One thing I always think about is how much social media has changed over the past 4 years.

And what worked back in 2019 – has 100% changed and evolved too.

So what exactly IS working in social media right now?

Well, today’s guest on the How I Do Content Podcast is here to tell you.

Maddison Danforth is an organic digital marketing specialist and founder of Boho Social.

She has a background spanning over 10 years in communications and marketing, and is well and truly experienced in helping small business owners achieve their marketing goals.

She’s a Dumbledore-level Wizard when it comes to helping you show up confidently & grow your business with social media.

We actually share the same biz birthday, so I’ve witnessed her showcase this expertise for 4 years.

In today’s episode, we chat about all things social media – what’s working right now and how you can effectively use social media to connect with your community and magnetise dream clients.

Let’s do this!

Things You’ll Learn in this Episode of How I Do Content

• How the landscape of organic digital marketing has evolved over the past decade
• The essential components of organic marketing that perform well AND result in clients or customers 
• What’s actually working on social media right now 
• Maddison’s recommendations for what you should focus on when creating content for social media 

Connect with Maddison Danforth

• Join the Nail the ‘Gram waitlist https://www.bohosocial.com.au/nail-the-gram-waitlist 
• Follow Maddison on Instagram at https://www.instagram.com/boho.social/ 
• Find out more at https://www.bohosocial.com.au/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome to the second episode of Messaging on the Mic!

The 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time.

If you haven’t yet listened to Volume 1 where I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing – you can check that out first.

In today’s Messaging on the Mic episode, I’m featuring a Wedding Photographer – let’s dive straight in!

Sign up for my 1:1 Biz Wizard Coaching Series
If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!

I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.

Only ONE spot remains –  find out more at https://thesocialbolt.com.au/biz-wizard-coaching-series/
 
Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE