How I Do Content

You have your email list because you’re a smart business owner…

But how the heck do you grow it beyond your mum and your best friend?

Now I don’t know about you – but I don't hand over my email address to any old business or simply because they told me I should sign up for their email list.

People are spoilt for choice so you gotta give them a pretty good reason to hand over their email address and sign up for your email list – not to mention get them to stay there and buy from you.

So, on today’s episode of the How I Do Content Podcast, the magical Kate Emiley is here to help!

Kate is a content strategist and educator with over 10 years of experience in marketing.

She’s also a lover of dogs and a toddler mum!

Her mission is to empower passionate service businesses to confidently grow their community, build connections, and convert clients on autopilot using email marketing, which she shares inside her course, Effortless Email Marketing, and on her YouTube channel.

I’ve been following Kate for nearly 5 years, and she always shares super practical tips to help you effectively implement marketing strategies in your business.

So if you’re ready to create a client-attracting lead magnet – let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

• Why Kate loves email marketing, and how to use it alongside your social media channels
• How to get people to sign up for your email list, and nurture them into paying clients
• Kate’s tips to create a lead magnet that not only grows your community but also attracts soulmate clients to your business, without having to fight a bloody algorithm

Connect with Kate Emiley

• Follow Kate on Instagram at www.instagram.com/kateemiley 
• Sign up for Effortless Email Marketing at www.kateemiley.com/effortless-email-marketing 
• Download Kate’s FREE email marketing guide at www.kateemiley.com/email-marketing-guide
• Watch Kate’s YouTube channel www.youtube.com/kateemiley 
• Find out more at www.kateemiley.com  

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

As more and more businesses market and sell their offers online, this means increased competition to get your business and your offers in front of your ideal clients.

Your ideal buyers have endless options – so how do you stand out online when it feels like there are a million other [insert what you do here]s?

And no, doing what you’ve always done is not going to cut it!

The secret spell to making consistent sales in your business in a competitive online space – comes down to creating a memorable and bold personal brand.

And today’s guest on the How I Do Content Podcast is the perfect example of the power of a personal brand.

Today’s guest is the magical Suz Chadwick

Suz is a BOLD Business & Mindset Coach and Speaker supporting entrepreneurs to go from business confusion to clarity, courage, and CEOing at the next level.

If you want to be the go-to person in your industry, or you want clients clambering for your brand of awesome sauce – then you're in luck!

With over 15 years as a brand consultant working with global brands and entrepreneurs, leaders, and teams, Suz knows what works when it comes to creating a business, mindset, and brand that helps you stand out.

So let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

• What it requires to build a bold + memorable personal brand
• How you can create an authentic and bold personal brand that stands out online and calls in those dream clients and customers
• How introverts can stand out online without being the loudest person in the room

Connect with Suz Chadwick

• Follow Suz on Instagram at https://www.instagram.com/suzchadwick/ 
• Listen to the Brand Builder’s Lab Podcast at https://suzchadwick.com/podcast/ 
• Find out more at https://suzchadwick.com/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Are you BFFs with your business finances, or would you rather hang out with Voldemort than think about money?

The stories you have around money could be limiting your earning capacity, so it’s kinda important to understand your numbers so you can create more money magic in your business.

Today’s guest on the How I Do Content Podcast is here to help you!

Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter – she uses her money-making mentoring powers for good and supports service-based businesses to scale while creating a lifestyle they love.

She runs The Profit Academy, an online school created to help business owners increase their profits exponentially.

In today’s episode, Clare shares some practical strategies to help you get comfortable + confident with your numbers and why transforming your relationship with money will help you increase the amount of profit you can earn.

Let’s create some money magic!

Things You’ll Learn in this Episode of How I Do Content

• The numbers you need to know as a business owner
• How you can start feeling more confident about your money TODAY
• Clare's advice for business owners who want to increase their profit in 2023

Connect with Clare Wood

• Follow Clare on Instagram at https://www.instagram.com/clare_wood_coach
• Buy Intentional Profit https://clarewood.com/intentionalprofit/ 
• Listen to the Clare Wood Podcast at https://clarewood.com/podcast/ 
• Find out more at https://clarewood.com/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Give me consistent cash and I’m as happy as Hermione at exam time. 

Over the last 4 years, I’ve built a consistent $10k+ cash baseline in my business. It means $10k months are the minimum for my business – and anything I earn on top of that is a magical bonus.

Now I didn’t get to this baseline by getting caught up in the latest trends or being distracted by shiny shit. 

I’ve prioritised the boring basics:

• Offer creation 
• Messaging & Marketing
• Launching & Selling
• Creating a memorable personal brand 
• Building & nurturing my community 

I’ve consistently done the things that many people avoid because they’re too busy focusing on how to create a viral Reel or quantum leap to 6-figures overnight.

These boring basics might not give you the same excitement rush as seeing Harry Styles in concert BUT you better fucking believe they work.

And the businesses that DO prioritise these boring basics – are the businesses that stick around for a long time.

So in today’s episode of the How I Do Content Podcast, I want to share with you how you too can create a baseline of $10k+ months.

Let’s do this!

Join the Introverted Biz-Wizard Mastermind
And if you’re ready for consistent cash in your business – I invite you to join me inside the Introverted Biz Wizard Mastermind.

This is Hogwarts for introverts in business, and the place for you to grow to $10k+ months and beyond.

Doors for the March 2023 round are closing very soon – so if you want in, let’s make it happen!

Head on over to www.thesocialbolt.com.au/mastermind for all the juicy details.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

As an introvert, I KNOW you love your alone time, and that a group of people is not your idea of a good time…

However, there’s one situation where a group of people is actually a good time.

It’s something that’s good for you AND your business – and that’s a group mastermind.

Now hear me out! I’ve been part of a mastermind in one way or another since 3 months into my business and, as you know – I’m a raging introvert!

I’ve been working with my coach for 4 years, and after doing 1:1 coaching with her first, she then decided to transition her business model to a mastermind model.

I was invited to join the first round of her mastermind and I’m not going to lie – I wasn’t totally sold on group coaching or being in a group with people I didn’t know.

But 4 years later here I am – still working with the same coach, and still in a mastermind. I’m also a support coach for one of my coach’s masterminds AND I’m the Head Wizard inside the Introverted Biz-Wizard Mastermind.

So I know my way around a mastermind, and I’ve experienced the magic that happens inside these containers.

In today’s episode of the How I Do Content Podcast, I’m sharing 3 reasons why masterminds and introverts are a match made in heaven!

Don’t believe me – let’s get into it!

Join the Introverted Biz-Wizard Mastermind
If you’re an introvert in business who is weighing up your options between 1:1 coaching and a mastermind – you should really check out the Introverted Biz-Wizard Mastermind.

The positives of the Introverted Biz-Wizard Mastermind are:

1. You get the best of both worlds – 1:1 coaching AND group coaching 
2. I cap the number of wizards at 10 to keep the mastermind small and intimate – you’re not one of many on the calls with limited access to the coach
3. Your coach is an introvert just like you and is there to support you to create a business that amplifies your strengths 

And even though I KNOW you love your time alone – you don’t have to do business alone.

That’s why I created this mastermind specifically for introverts.

So come join us! The doors are currently open for the March round and I’d so love to support you to take your business to the next level – the introverts’ way!

You can find out more at www.thesocialbolt.com.au/mastermind and, of course, if you have any questions – please book a call and let’s chat!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

A $10k month is often one of the first goals you set when you start your business.

And if you’ve hit a $10k month before, you’ll know how exciting it feels when you reach it for the first time. I can still remember my first $10k month and, honestly, I still feel excited when I hit $10k months.

And if you’re yet to reach that milestone, not to worry, because today’s guest on the How I Do Content Podcast recently hit her first $10k month and is going to share how she did it!

Today I’m talking to my amazing client & friend, Chayla Taylor.

Chayla is a photographer – but this label doesn’t even come close to describing this magical human.

In her own words, she’s a fat, feminist photographer based in Perth Western Australia with 15 years of experience behind the camera – but that’s not what sets her apart.

She’s a posing expert and will have you looking (and feeling) your most fabulous self.

She’s passionate about body positivity, fat acceptance, neurodivergent advocacy and self-love.

She’s a creative genius, and I’m always blown away by the ideas and themes she dreams up for her photoshoots and the results are always a knockout.

Chayla also has the most infectious laugh (which you will soon hear) and working with her is always a fun and hilarious experience, full of genuine warmth.

I’m lucky to have witnessed her incredible growth in the past 18 months. 

She’s taken her business from inconsistent bookings and revenue to consistently booking out her photoshoots and also hitting her first 10k month – all while being proudly too much and sparkling and giggling her way through it. 

In today’s episode, we dive into how she has embraced her unique blend of magic & in doing so created an incredible business that is uniquely Chayla.

You’ll love Chayla as much as I do, I just know it! 

Things You’ll Learn in this Episode of How I Do Content

• How Chayla has embraced her unique blend of magic to create a business that’s uniquely Chayla
• Chayla’s favourite things about being a photographer and how she channels her creativity to dream up magical photoshoot themes
• What you should focus on to reach your first (or next) $10k month in 2023

Connect with Chayla Taylor

• Follow Chayla on Instagram at https://www.instagram.com/chayla.photographer/ 
• Book a shoot with Chayla at https://calendly.com/chaylataylor 
• Find out more at www.chaylataylor.com.au 

Sign up for the Introverted Biz-Wizard Mastermind

If you want to be supported by me to embrace your introverted superpowers and grow your business to $10k months and beyond – the Introverted Biz-Wizard Mastermind is where it’s at.

If you’ve ever been told you’re too quiet or you need to be louder to be successful – I call BS.

You don’t need to change who you are and I don’t want you to. The world needs introverts to do their thing without being pressured into doing things they don’t want to.

Introverts are pretty fucking powerful, and when you embrace your personality, you own it and you harness its magic - watch the fuck out, world.

Enrolments are currently open for the March round and I’d love to support you to embrace your unique blend of magic.

You can find out more and sign up at www.thesocialbolt.com.au/mastermind or come on over to Instagram @thesocialbolt and slide into my DM’s and let's chat.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Mindset is a HUGE part of what I do.

It’s not something I talk about a whole lot in my content, but it’s always a key piece of how I support my clients.

Now, mindset is something you’ll be navigating whether you’re an introvert or not. But when you throw in the fact that the online space can favour the more extroverted – introverts in business can find themselves faced with different mindset challenges.

And that’s why the first module of the Introverted Biz-Wizard Mastermind is on mindset, and often on our group coaching calls I’m coaching my wizards through mindset challenges they’re navigating.

One of my core values, and something I support my clients with, is not attempting to change who you are so you fit in online – but instead embracing your unique blend of magic (your introverted superpowers) and creating your own unique place in the online space. 

Now, the hot topic in my community and my mastermind currently is social media, and specifically how to navigate it as an introvert.

Because it CAN totally feel like the extroverts' playground, and something that does feel challenging – but it always comes down to how you choose to use it and the mindset you need to adopt to make it work FOR you.

So, in today’s episode of the How I Do Content Podcast, I’m taking you through the exact mindset you need to make social media your bitch as an introvert.

This is how I navigate social media as an introvert, and it’s helped me to build my business and do it in a way that is uniquely me.

So let’s begin.

Join the Introverted Biz-Wizard Mastermind

If you’re an introvert in business and want further support to build a magnetic mindset and create an introvert-friendly business strategy that lights you the fu*k up – the Introverted Biz-Wizard Mastermind is for you.

Over 6 magical months together we’ll go deep to finesse your version of an introvert’s strategy to a fuck yes business. One that helps you build a business that actually feels good while making you sirius money. 

It’s a mix of small group coaching and 1:1 support to make sure you get the personalised support you need to build a business filled with things that set your soul on fire!

Doors are now open for the March round and you can find out more at www.thesocialbolt.com.au/mastermind.

Spots are limited and already filling, so don’t wait around until the Dark Lord returns – take action NOW!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

As I always say – you don’t need to be an extrovert to be good at business or to have a successful business. 

You can be an introvert AND build a 6 or 7-figure business.

But being an introvert and growing a business in the online space means that sometimes you gotta step out of your comfort zone and do things that feel a little uncomfortable.

Let me be clear – it’s not about completely changing who you are, it simply means taking into consideration your strengths and doing things a little bit differently.

And today’s guest on the How I Do Content Podcast is someone who really embraces their introverted superpowers and in doing so has built a phenomenal business – and that’s Steph Taylor. 

Steph is an online business strategist, who helps service-based business owners build profitable and sustainable online businesses that continue to grow even when they’re offline. 

In 12 months, Steph took her online business from $100K to $1 million. And the best bit? This didn’t come with the trade-off of more hustle and more time. In fact, by creating a solid online business and sales engine, she was able to take weeks off to hike around the outback with a tent on her back, and be off the grid for a month in a campervan with her furry best pal, Archie.

By leaning on strategy over tactics, value over the hard sell, and longevity over quick wins, Steph believes that a successful online business shouldn’t feel like you’re pushing an elephant up the hill, but instead should feel fun, flowy, and fulfilling. 

With her podcast, Imperfect Action, that’s clocked over 1.5 million downloads and is supporting over 4,000 paid students and counting, Steph today teaches online businesses how they too can create financial, choice, time, and location freedom through her framework that blends strategy, content, sales, systems, and mindset. 

Because let’s be real: your online business shouldn’t fall apart simply because you weren’t “on the tools”, simply because you finally took that holiday, or simply because you didn’t post that reel.

This conversation is filled to the brim with next-level magic – we talk about so many aspects of running an online business and how Steph took her business from $100K to $1 million as an introvert in business.

You’ll LOVE this conversation – so let’s get started.

Things You’ll Learn in this Episode of How I Do Content

• Steph’s experience as an introvert in business
• The key mindset and strategy pieces that supported Steph to take her business from $100K to $1 million in 12 months
• What Steph would focus on if starting her business from scratch
• Steph’s business predictions for the online space in 2023

Connect with Steph Taylor

• Follow Steph on Instagram at https://www.instagram.com/stephtaylor.co/ 
• Sign up for Steph’s Daily Biz Boosters at https://stephtaylor.co/daily-biz-boosters 
• Find out more at https://stephtaylor.co/ 

Sign up for: How to stand out in the online space as an introvert in 2023 – The Workshop

If you're an introvert in business and want to unlock the spells to help you stand out in the online space in 2023 – this is your last chance to sign up for this workshop!

This 90-minute workshop (held THIS Thursday 9th February) will support you to build a magical business that feels GOOD + makes you SIRIUS money – without you having to sign up for a Transfiguration Class to become an instant extrovert (ewww no thanks!)

Tickets are only $29 AUD and I’d so bloody love to see you there!

Sign up at: https://thesocialbolt.com.au/how-to-stand-out-workshop/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Running a business is probably the greatest personal development journey there is.
You learn a whole lot about yourself as you navigate business life:

• Your strengths
• Your weaknesses 
• What you like
• What you don’t

And it can also open up new ways of thinking, doing business and learning about yourself.
 
One of my first new discoveries as a business owner was human design.
 
I’d never heard of it prior to starting my business, and I should also mention I wasn’t a massively spiritual person.
 
But when I learnt more about human design and my human design type (for reference I’m a 4/6 emotional Manifestor) it was a big permission slip to own my strengths and build a business that works for me!
 
So, on today’s episode of the How I Do Content Podcast, I’m diving into all things human design with my magical friend Cat Skreiner.

Cat is an energetic business strategist and Human Design guide who works with conscious entrepreneurs and business leaders seeking to understand and embody their unique energetic blueprint to achieve more ease, flow and abundance in their personal and professional lives.

Cat is also an introvert and such a wonderful example of what’s possible for you and your business when you amplify your superpowers and create a business that supports you to thrive.

In today’s episode, Cat shares how knowing your human design helps you to create an aligned and abundant business and how human design changed her life and business.

You’ll also get an insight into my human design profile as Cat does a mini-reading for me.

So let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• How knowing your human design helps you to create an aligned and abundant business
• How human design changed Cat’s life and business.
• Cat’s experience as an introvert in business

Connect with Cat Skreiner 

• Follow Cat on Instagram at https://www.instagram.com/cat.skreiner/ 
• Get your free human design chart https://www.catskreiner.com/chart 
• Find out more at https://www.catskreiner.com/ 

NEW WORKSHOP: How to stand out in the online space as an introvert in 2023
This is my new 90-minute workshop where I’ll guide you through the strategy, storytelling and sales spells you need to stand out in the online space without trying to compete with loud extroverts by attempting to do loud extroverted things.

This workshop will take place on Thursday 9th February at 10.30 am Perth time.

To find out more and purchase your ticket for $29 Australian dollars go to https://thesocialbolt.com.au/how-to-stand-out-workshop/ 

I’d love to see you there!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The last couple of years have often felt like being put through the washing machine several times – right?
But right now I’m sensing a shift.

I know many business owners who are ready for change.
A change in the way they run their businesses.
And a change in the way they live their lives.

To quote Christine Caine – “Sometimes when you're in a dark place you think you've been buried, but you've actually been planted.”
And, after being planted for the last couple of years, we’ve reached a point where we’re ready to bloom.

But first, we need to create the right conditions to do so.

And to help you give your life and business a little TLC – today’s guest on the How I Do Content Podcast is here to share her perspective on doing business in 2023.

It’s been a long time coming, but I’m so excited to chat about all things life + business with the wonderful Jess Miller.

Jess is a deep-thinking, big-feeling, joy-seeking revolutionary. 

As an integrative business coach, she supports change-making women to redefine success, reclaim their true essence, and recalibrate their bodies so they can cultivate a business and life that feels like home.  

She is such a wealth of knowledge when it comes to running a successful business (both brick + motor and online). She’s also a mama to Charlotte, and her husband Pablo is my wonderful podcast editor.

Jess is someone I’ve been inspired by and looked up to longer than the Social Bolt has been in existence. Her Make Your Mark summit back in 2019 opened up a whole world of successful female-led businesses to me and now I’m so lucky to consider her a friend. 

In today’s episode, Jess shares what you can do to prepare yourself and your business to bloom in 2023.

So, if you’re ready to navigate business life in a way that feels good for you and also grows your business – let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• What you can do to prepare yourself and your business to bloom in 2023
• What’s actually important when it comes to growing your business in a way that’s sustainable and nourishing 
• Jess’s hopes for the online space in 2023 and her advice for other introverts in business

Connect with Jess Miller 

• Follow Jess on Instagram at http://www.instagram.com/jessmiller.co 
• Sign up for Cultivate at http://www.jessmiller.co/cultivate 
• Find out more at http://www.jessmiller.co/cultivate 

Want more? 

• Download 5 introvert-friendly marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE