In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes and the need to combine human insight with AI to drive business efficiencies.

Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.

TIME-STAMPED SHOW NOTES

(00:00) Buying Attention in the Digital Age

(03:26) The Evolution of Personal Branding

(11:22) AI: Overhyped or Underestimated?

(17:52) Driving Efficiencies with AI

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

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