In A Vulgar Art: A New Approach to Stand-Up Comedy (The University Press of Mississippi, 2014), Ian Brodie, an associate professor of folklore at Cape Breton University, brings a folkloristic approach to the study of stand-up comedy. By focusing on comedic performance, Brodie shows stand-up comedy to be a collaborative act between comedian and audience similar to folk performance around the world, even as mediatization sees professional comedians transcend the initial performance to reach mass audiences.

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