Fellow founder Sheena Yaitanes joins me to discuss what inspired her to start her own beauty brand, Kosas—something she had been dreaming about for almost a decade. Sheena and I share our thoughts on creating your own brand DNA, navigating product development and packaging, and dealing with perfectionism.   Follow Marianna Instagram: instagram.com/marianna_hewitt   This week’s episode is sponsored by:   ATHLETIC GREENS: athleticgreens.com/life for a FREE 1 year supply of Vitamin D and 5 free travel packs with your first purchase   PAYPAL: get $10 cash back on your first transaction of $20+ when you pay at your local CVS using your PayPal or Venmo app go to PayPal.com/marianna for terms   MEJURI: mejuri.com/marianna for 10% off your first order   Produced by Dear Media

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