Level Up - From Agent to Entrepreneur

By Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

What's Level Up - From Agent to Entrepreneur about?

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

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Level Up - From Agent to Entrepreneur episodes:

04.04.2024
More Leads = Less Business: How to Raise Your Lead Gen Game w/Preston Guyton
Most real estate agents don’t want to hear this but, an abundance of leads does not equate to business growth. In fact, too many leads could be the reason for a decline in deals. Getting a truckload of leads sounds great,...
03.07.2024
Building Your Value in the Eyes of the Buyer
The lawsuits, litigation and legal concerns on the buyer side prove two things about our industry. The landscape for buyer’s agents is shifting, and unlike the listings side, agents in that space are heavily misunderstood. That doesn’t mean agents who work...
02.15.2024
Scripts And Dialogues: Why Yours Aren‘t Getting You The Results You Want (REPLAY)
While well-meaning coaches, team leaders and Brokers typically equate scripts with dialogue, that couldn’t be further from the truth. As a matter of fact, by thinking of them as one and the same, we could actually be doing ourselves a...
02.01.2024
Eliminate Call Reluctance: The Top Producer Secret Sauce For Generating (REPLAY)
When we think about making calls, most agents tend to think in terms of how to get a resounding ‘yes’, but sometimes, a ‘no’ can be more profitable. The truth is, in real estate, a ‘no’ is seldom a final answer,...
01.18.2024
Success Has Nothing to Do With Results: The Truth About Becoming Extraordinary in Real Estate Will Surprise You (REPLAY)
In a metrics-obsessed industry, it’s super easy to attach our idea of success to grand numbers and achievements. Unfortunately, this approach can do more harm than good. In our book, the numbers are insignificant. The process is what we should be obsessively...
11.09.2023
Never Cold Call Again: How to Make Your Seller Lead Gen Predictable w/Ryan Young
A listing-based business is a lot more profitable than a buyer-based one, but it’s also harder to grow and scale. Generating seller leads isn't as simple as purchasing a list of buyers. It takes strategy and intentionality to turn a...
10.26.2023
You Can Still Close Your Production Gap Before the Year Ends…Here’s How w/Dirk Zeller
In real estate, there will always be a gap between our projected production and actual production. This makes it really hard to know if we’re on target, especially towards the end of the year. If we want to accomplish our...
10.12.2023
It’s Mental, Not Tactical: How to Create a Breakthrough by Changing One Thing w/Adam Roach
The real estate market might be more challenging than usual, but that’s not why people are struggling. People aren’t hitting their peak performance and this is entirely fueled by mindset. Our mindset can either be a headwind or a tailwind. The...
09.28.2023
Leads Aren’t the Problem, Your Mindset Is: How to Lessen Your Losses w/Chris Heller
Real estate agents often blame their production issues on bad quality leads. The actual problem isn’t the leads themselves but rather our mindset surrounding them. We don’t respond fast enough, we don’t have the muscle of consistent follow up, and we...
09.14.2023
This is a Doer’s Market: How to Build the Confidence to Take Action w/Adam Oberski
When it comes to selling real estate, no one can say they don’t know how, yet so many agents still struggle to take action. In this market, it’s the doers who are getting a bigger piece of the pie. In order...
08.31.2023
Mindset Over Skill Set: Why a Powerful Mentality Matters in Real Estate w/Richard Duggal
Take 2 agents, give them the same leads and scripts, and 1 outperforms the other, what separates them? It’s easy to think it’s a skill set issue, but what actually drives us forward (or pulls us back) is mindset. We...
07.13.2023
7 Listings in 72 Hours: How to Create Massive Velocity & Momentum w/Jeff Quintin
In a market like this one, it’s really easy to take our foot off the gas - until someone challenges us with a big goal and a ton of accountability. For Jeff Quintin, that challenge was to generate multiple listings...
06.15.2023
Why Agents Are Failing In Today’s Market (It’s Not Inventory or Interest Rates)
If you want to see how agents are doing in this market, look no further than MLS and individual Realtor stats. Agents are struggling - they aren’t doing as many deals or making as much money as before. It’s easy to...
04.27.2023
How to Master the Art of Taking Listings (In ANY Market) w/Hoss Pratt
In this current market, the greatest pain point of most agents is not having nearly enough conversations that turn into listings. Everyone’s looking for a magic pill to get more listings, but the answer actually lies in the habits we...
04.13.2023
Why Your Leads Are Not Converting
When it comes to lead conversion, what some agents think is bad luck is nothing more than a counterproductive approach. How can we expect success if we only call once and never follow up? The pattern of success with lead...
03.30.2023
4 Dominoes Must Fall To Build A Listing Business
Everyone is talking about getting more listings, but they skip many important steps in their approach. There are 4 interconnected parts to building a massive listing business, and like dominoes, one piece has to fall for everything else to work. How...
02.23.2023
Be Non-Negotiable About Your Business
When we really get down to it, the activities that lead to success in real estate aren’t all that complicated. The challenge is, we need to have an unflinching commitment to them in order for them to truly bear fruit. In...
02.09.2023
Online Lead Conversion Just Got A Lot Harder
As tech gets smarter, online lead gen platforms face more restrictions, and consumers get less tolerant of marketing, agents are faced with a sharp decline in their lead conversion. The barriers between us and the consumer’s inboxes are higher and more...
01.26.2023
Get Back in the Game: 6 Reasons to Get Excited About Real Estate in 2023
Between the market conditions of the last few months of 2022 and taking time off for the holidays, it’s natural to feel a bit sluggish and slow-to-start in the new year, but there are many encouraging signs to get pumped...
01.05.2023
Top Agent Priorities In The New Year
As we kick off a new year, and set our intentions and goals for our businesses - it’s important to get our priorities in check. In this market, there are 3 things top agents have to commit to consistently to keep...
12.29.2022
Maximizing Your Time Off During The Holidays
When you spend an extended period of time away from your business, it can be hard to get back into the swing of things, which compromises our productivity. Knowing how to minimize the impact on your business is a key...
11.23.2022
Do Something Every Day....Even If It’s Wrong
In a challenging market, many agents become so obsessed with doing everything perfectly, they end up not doing anything at all. For this reason, taking imperfect action automatically puts you ahead of everyone else, so even if you do the wrong...
11.10.2022
3 Things That Agents Can Do To Fail Right Now
In any real estate market, but especially in a transitioning one, failure is only a certainty for the agents who aren’t focused on the right thoughts, behaviors and activities. The good news is, if we’re aware of the common pitfalls...
10.13.2022
Treat The Next Market Like It’s Your 1st Market & You’ll Be Perfectly Fine
When we were new agents, we were hungry, motivated and willing to take massive action to succeed. Over time, this excitement and drive turned into complacency, and now that the market has shifted, it’s easy to feel like we don’t...
08.25.2022
5 Ways to Stay Productive & Engaged When the Market Slows Down
One of the side effects of a market slow-down is a dramatic drop in momentum. As a result, many people take their foot off the gas at a time they need to be most active. When the urgency of a hot...
08.18.2022
Dominant Thoughts: How to Operate From Strength in a Shifting Market w/Chris Heller
In a business like real estate, mindset has a lot more to do with our success than the actual market. How we perceive a situation and the story we tell ourselves about it separates the fearful from the ones who...
08.04.2022
Does The Shift Really Matter?
There’s so much conversation right now around the shift - if it will happen, when it will happen and whether or not we can survive it. Considering that many agents have had massive success through down markets, does the shift...
07.21.2022
How to Become a Listing Machine (No, It’s Not All About Prospecting)
In this industry, the term “listing machine” conjures up an image of a hardcore prospecter who can instantly turn a conversation into a deal, but that’s not the case, especially in this market. A machine is meant to deliver a consistent,...
06.30.2022
When Market Uncertainty Hits, This is How to Gain the Advantage w/Michael Maher
There’s no doubt that the market is shifting and that it’s sparking fear and uncertainty, but a national recession doesn’t have to become a personal recession for us. The degree to which we’re impacted by market forces is entirely in our...
06.09.2022
Market Shift Rescue Kit
Market shifts lead to conversation changes that are essential to prepare for. Unfortunately, many agents often do not know how to respond to or make the most of these changes to maintain their market share. In this episode, sales coach Abe Safa...
06.02.2022
Is Your DataBank Open For Business?
There’s a big difference between a database and a databank - one is just a collection of names, and the other is the most valuable asset we own in our businesses. Every real estate agent should be intentional about their databanks,...
05.19.2022
From Team Leader to Brokerage Owner: Jeff Cohn On the Evolution of His Business
The best leaders in real estate create a world so big that their people can build their own empires inside it. Whether it’s building a brokerage or going after ancillary businesses, thinking like entrepreneurs retains top talent, improves the service...
05.12.2022
5 Steps To Level Up Your Confidence
Real estate is a game of confidence where our success is a direct result of the quality of conversations we’re having with consumers. We have to feel good about the conversations we’re having to convert at the highest level. What steps...
04.28.2022
Protecting Profits While Increasing Production
In real estate, a little taste of financial success often leads to an immediate increase in lifestyle, which can be detrimental to our businesses. This occurrence is so common, it’s become an industry cliche. Right now many agents are reaping the...
04.14.2022
The Language of Sales: Using NLP to Communicate, Connect and Close More Deals w/John Ryan and Abe Safa
For real estate professionals, effective communication is the key to excelling in our businesses. Building up this muscle allows us to become the kind of salespeople that inspire people, instead of the salespeople that try to force people to take...
04.07.2022
The Listing Agent Mindset
The prevailing sentiment among agents is that this market is too difficult to get listings. There isn’t enough inventory, motivated sellers are too hard to find, and there aren’t a lot of opportunities, but what if it’s all just a...
02.17.2022
Eliminate Call Reluctance: The Top Producer Secret Sauce For Generating
When we think about making calls, most agents tend to think in terms of how to get a resounding ‘yes’, but sometimes, a ‘no’ can be more profitable. The truth is, in real estate, a ‘no’ is seldom a final answer,...
02.10.2022
HOT Market, HOT Buttons! Learn How To ”Wow” Your Seller Clients
Whether we’re in a hot market or a down market, whenever things seem to be out of balance, it’s our job as agents to guide our clients through the process. Managing our clients’ expectations (or, more importantly, their emotions) is the...
01.27.2022
Stop Letting The Competition Win: Time To Kick Their Butt
Most of the time, when we think about our competition, we think about other agents in our marketplace, but what if our greatest rival is a lot closer to home - what if our greatest competition is us? We're all after...
01.20.2022
When In Doubt Do These 3 Things EVERYDAY
The New Year always comes with such a flurry of new ideas and options, the fundamentals can easily get lost in the noise. There are so many things we could be looking at, but we just can’t be effective if...
12.23.2021
Scripts And Dialogues: Why Yours Aren‘t Getting You The Results You Want
While well-meaning coaches, team leaders and Brokers typically equate scripts with dialogue, that couldn’t be further from the truth. As a matter of fact, by thinking of them as one and the same, we could actually be doing ourselves a...
12.16.2021
Prepping For Your Next Breakthrough
From the outside looking in, business breakthroughs come out of nowhere. The truth is, breakthroughs are the culmination of concerted effort, energy and the activities necessary to spark a major change. Every breakthrough has a process, from formulation to end result,...
12.02.2021
How to Declutter Your Brand Image, So You‘re Instantly Recognizable on ANY Platform w/Steve D. Sims
When it comes to social media marketing, most real estate professionals zone in on consistency, but in the process, we tend to forget about the clarity of what we’re sharing. As a result, we end up sending out a convoluted...
11.18.2021
Working With Family: The Fulton Sisters On Growing An Established Family Business To New Heights
Going into an established family business certainly has its perks, but it also has its fair share of challenges. However, if we get really intentional about how we run a family business, there’s no reason why we can’t go from...
11.11.2021
Become The #1 Agent In Your Resort Town and Stand Out To Luxury And High-End Consumers w/Beau Blankenship
Real estate comes with it’s fair share of challenges no matter what market we’re in, but there’s a big difference between primary and resort markets. However, that’s not to say agents can’t make the transition from one to the other. What...
11.04.2021
How to Achieve Financial Freedom, So Your Choices Never Have to be Dictated by Income Ever Again w/Josh Barker
The prospect of attaining financial freedom is what got most of us into this business, but very few real estate pros have been able to turn that dream into reality. Unfortunately, many of us are going about the business the wrong...
10.28.2021
Success Has Nothing to Do With Results: The Truth About Becoming Extraordinary in Real Estate Will Surprise You
In a metrics-obsessed industry, it’s super easy to attach our idea of success to grand numbers and achievements. Unfortunately, this approach can do more harm than good. In our book, the numbers are insignificant. The process is what we should be...
10.07.2021
The Market has Already Shifted, But It’s Not an Up-Down Shift
When real estate agents hear the term “market shift”, we usually brace for a market crash, but what if it’s more subtle than that? When huge shifts happen, there are always leading signs and indicators. Over the last few months, there’s...
09.30.2021
Want to Create Extraordinary Results in Your Business? Commit to the Ordinary Activities That Lead to Success
Unbelievable success in business is a byproduct of discipline, focus, skill, consistency, work ethic and habit, but the result isn’t what’s extraordinary or commendable. What we should celebrate is the ability to follow a simple process consistently, even in the face...
09.09.2021
How Dom Santaniello Left Corporate & Built a Downturn-Proof, Cash Flowing Real Estate Business in 18 Months
Building on the right model and focusing on the right metrics is the key to getting the early wins, and setting yourself up for a profitable future. Success isn’t just about a return on investment, it’s about a return on...

What's Level Up - From Agent to Entrepreneur about?

Download our free app to listen on your phone

Level Up - From Agent to Entrepreneur episodes:

More Leads = Less Business: How to Raise Your Lead Gen Game w/Preston Guyton

Building Your Value in the Eyes of the Buyer

Scripts And Dialogues: Why Yours Aren‘t Getting You The Results You Want (REPLAY)

Eliminate Call Reluctance: The Top Producer Secret Sauce For Generating (REPLAY)

Success Has Nothing to Do With Results: The Truth About Becoming Extraordinary in Real Estate Will Surprise You (REPLAY)

Never Cold Call Again: How to Make Your Seller Lead Gen Predictable w/Ryan Young

You Can Still Close Your Production Gap Before the Year Ends…Here’s How w/Dirk Zeller

It’s Mental, Not Tactical: How to Create a Breakthrough by Changing One Thing w/Adam Roach

Leads Aren’t the Problem, Your Mindset Is: How to Lessen Your Losses w/Chris Heller

This is a Doer’s Market: How to Build the Confidence to Take Action w/Adam Oberski

Mindset Over Skill Set: Why a Powerful Mentality Matters in Real Estate w/Richard Duggal

7 Listings in 72 Hours: How to Create Massive Velocity & Momentum w/Jeff Quintin

Why Agents Are Failing In Today’s Market (It’s Not Inventory or Interest Rates)

How to Master the Art of Taking Listings (In ANY Market) w/Hoss Pratt

Why Your Leads Are Not Converting

4 Dominoes Must Fall To Build A Listing Business

Be Non-Negotiable About Your Business

Online Lead Conversion Just Got A Lot Harder

Get Back in the Game: 6 Reasons to Get Excited About Real Estate in 2023

Top Agent Priorities In The New Year

Maximizing Your Time Off During The Holidays

Do Something Every Day....Even If It’s Wrong

3 Things That Agents Can Do To Fail Right Now

Treat The Next Market Like It’s Your 1st Market & You’ll Be Perfectly Fine

5 Ways to Stay Productive & Engaged When the Market Slows Down

Dominant Thoughts: How to Operate From Strength in a Shifting Market w/Chris Heller

Does The Shift Really Matter?

How to Become a Listing Machine (No, It’s Not All About Prospecting)

When Market Uncertainty Hits, This is How to Gain the Advantage w/Michael Maher

Market Shift Rescue Kit

Is Your DataBank Open For Business?

From Team Leader to Brokerage Owner: Jeff Cohn On the Evolution of His Business

5 Steps To Level Up Your Confidence

Protecting Profits While Increasing Production

The Language of Sales: Using NLP to Communicate, Connect and Close More Deals w/John Ryan and Abe Safa

The Listing Agent Mindset

Eliminate Call Reluctance: The Top Producer Secret Sauce For Generating

HOT Market, HOT Buttons! Learn How To ”Wow” Your Seller Clients

Stop Letting The Competition Win: Time To Kick Their Butt

When In Doubt Do These 3 Things EVERYDAY

Scripts And Dialogues: Why Yours Aren‘t Getting You The Results You Want

Prepping For Your Next Breakthrough

How to Declutter Your Brand Image, So You‘re Instantly Recognizable on ANY Platform w/Steve D. Sims

Working With Family: The Fulton Sisters On Growing An Established Family Business To New Heights

Become The #1 Agent In Your Resort Town and Stand Out To Luxury And High-End Consumers w/Beau Blankenship

How to Achieve Financial Freedom, So Your Choices Never Have to be Dictated by Income Ever Again w/Josh Barker

Success Has Nothing to Do With Results: The Truth About Becoming Extraordinary in Real Estate Will Surprise You

The Market has Already Shifted, But It’s Not an Up-Down Shift

Want to Create Extraordinary Results in Your Business? Commit to the Ordinary Activities That Lead to Success

How Dom Santaniello Left Corporate & Built a Downturn-Proof, Cash Flowing Real Estate Business in 18 Months