Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

April 09 The BEST Social Media to Market On Right Now (It's Not Even Close)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Most marketers still default to Meta and Google first, but that may no longer be the smartest place to start. In this episode, Eric and Neil break down the underpriced channels getting overlooked right now, why GitHub and GEO are becoming serious growth opportunities, and how AI is changing what separates average marketers from the ones who keep winning.
They also get into why execution speed is becoming the real edge, why not everyone in your company needs to become an AI expert, and the five skills marketers will need by 2027 if they want to stay relevant.
Key Takeaways:
◾Some of the best paid marketing opportunities right now are on smaller social platforms like Snap, Pinterest, and X.
◾GitHub is becoming more than a developer platform and may turn into a real marketing channel.
◾GEO traffic is converting significantly better than many traditional channels.
◾AI is helping teams execute faster, but it is not automatically turning weak talent into top talent.
◾The marketers who adapt fastest will have the biggest advantage over the next few years.
Chapters:
00:00 The most underpriced marketing channels right now
00:43 Why GitHub is becoming a marketing channel
01:34 Why GEO is converting better than email and paid ads
02:51 How AI is changing A players and B players
07:01 Why most teams won’t become transformative with AI
15:26 The 5 skills marketers need by 2027
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
22 min
April 08 Branding Just Changed Forever
Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Chamath says brands could go to zero as AI makes products cheaper, faster, and easier to copy. In this episode, Eric and Neil break down why they disagree, why status still drives buying behavior, and why branding may actually become more important as AI creates more abundance.

They also get into why luxury still holds power, why most people misunderstand what makes premium brands durable, and how AI agents are shifting the market from selling software seats to selling actual output.

Key Takeaways:
◾Chamath’s “brands go to zero” argument ignores how much status still drives human behavior.
◾Strong brands like Apple, Jordan, Louis Vuitton, Chanel, and Tesla still carry emotional and social value.
◾AI may not kill brands, but it could make weak brands easier to replace.
◾Luxury markets are smaller than they look, even if they feel huge online.
◾The bigger AI opportunity may be services-as-software, not just traditional SaaS.

Chapters:
00:00 Chamath says brands are going to zero
03:30 Why status still drives what people buy
05:47 The Mercedes minivan example that proves branding matters
10:23 Why luxury is smaller than people think
15:13 The $5.5 trillion AI services shift

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts
Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!
20 min
April 07 Meta Is Firing Anyone Who Doesn't Use AI
Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Meta is reportedly pushing engineers to use AI for most of their code, and it may be one of the clearest signs yet that AI adoption is becoming mandatory inside major companies. In this episode, Eric and Neil break down why AI works differently in coding than in marketing, why engagement without revenue means nothing, and how the smartest companies are using AI to drive conversions, optimize operations, and move faster.

Key Takeaways:
◾Meta’s AI push could signal where the rest of tech is headed.
◾AI works better in coding because the output is easier to verify.
◾More engagement does not always mean more revenue.
◾Some of the best AI use cases in marketing are in CRO and business optimization.
◾Distribution still matters, even if AI makes execution cheaper.

Chapters:
00:00 Meta’s AI coding push
02:09 When AI engagement doesn’t lead to revenue
05:45 What real AI ROI looks like
07:26 Using AI to improve conversions
11:17 Stripe’s bet on AI agents

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts
Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!
22 min
April 06 Nvidia’s Growth Just Reaccelerated, And That Should Scare You
Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Oracle cut 30,000 jobs this morning to fund AI data centers, and their stock jumped 5%. Nvidia's growth is reaccelerating because of AI agents. Meta just built AI that predicts your dopamine before you feel it. Eric and Neil break down what all of this means for marketers and business owners right now, who actually gets paid the most in marketing today, and how Eric's AI agent is already negotiating his own sponsorship deals.

Key Takeaways:

Companies are cutting headcount specifically to fund AI infrastructure, and the market is rewarding them for it.

Nvidia's growth reacceleration is being driven by real agent adoption, not just hype.

The highest paid marketing role right now is customer acquisition on social, not SEO or paid.

Meta's brain-decoding AI doesn't need to read your mind, it already knows what will trigger you.

AI agents are handling real business tasks like negotiation, and most people haven't caught up yet.

Chapters:

00:00 Oracle fires 30,000 to fund AI data centers
02:38 Why Nvidia's growth is reaccelerating
09:18 The highest paying marketing job right now
11:33 Meta's AI predicts your dopamine before you feel it
14:41 How an AI agent is negotiating Eric's sponsorship deals

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts
Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!
20 min
April 02 I’m Dominating SEO. If You’re Struggling To Get Impressions, Watch This
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric break down how SEO, AEO, and AI search are changing faster than most marketers realize. They explain why the new way to win is through APIs and agents, why AI-generated content often fails over time without a human in the loop, and how evals are replacing old school testing cycles for the best AI teams. They also get into why publishing listicles on your own site can quietly hurt organic traffic, how synthetic data could reshape marketing measurement, and why every CEO may soon be running their own internal AI agent.
Key Takeaways:
The future of SEO and AEO is increasingly API-first, with agents doing the work faster across content and workflows
Pure AI-written content may get short-term gains, but long-term performance still depends on human editing, iteration, and strong systems
AI evals are speeding up experimentation, helping teams test and improve workflows far faster than traditional approaches
Chapters:
00:00 Why SEO and AEO Are Moving to APIs
01:16 Why AI Content Still Struggles to Rank
02:57 The Listicle Strategy That Can Hurt Organic Traffic
06:59 Why AI Evals Are Replacing Old Testing Loops
12:14 How Evals Change Product and Marketing Workflows
14:24 Why CEOs Will Soon Run Their Own AI Agents
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
21 min
April 01 Something Is Happening To Marketing Teams That's Never Happened Before
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric break down the brutal reality of AI transformation inside real organizations, why just telling your team to "use AI" completely backfires, how C players are using AI to hide and do less, and why rockstar employees are becoming 100x more valuable overnight. They share the exact systems they use to roll out AI internally, from weekly hackathons to AI fluency standups to Friday agents that hold every employee publicly accountable. Plus, why the entire marketing job pyramid is being flipped upside down, what the Travis Kalanick robotics bet tells us about where jobs are really going, and why even a 2,000-person global law firm says their AI tool makes their job harder, not easier.
Key Takeaways:
- Telling your team to "just use AI" produces slop, you need AI that adapts to each person's experience level
- Rockstar employees given AI tools work harder; C players use them to get lazy
- The marketing job pyramid is flipping, fewer low-level roles, more A and B players paid significantly more
Chapters:
00:00 The Hardest Part of AI Transformation Nobody Talks About
02:20 Why Training Your Team on AI Doesn't Work
04:14 The System That Actually Gets Teams to Adopt AI
08:00 How Eric Uses Friday Agents to Hold Every Employee Accountable
10:04 Why the Marketing Job Pyramid Is Being Flipped Upside Down
11:47 How AI Exposes Weak Employees in Job Interviews
15:25 Travis Kalanick's Robotics Bet and Where Jobs Are Really Going
18:17 Why a 2,000-Lawyer Firm Says Their AI Tool Makes Work Harder
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
24 min
March 31Everything You Knew About Paid Traffic Doesn't Work Anymore
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric break down why AI is quietly killing the marketing channels most businesses still rely on — cold email open rates have dropped over 40%, AI-generated content is getting near-zero engagement, and outreach inboxes are completely flooded. They share exactly where they're shifting their marketing spend in 2026, why branding and in-person events are the new moat, and why Neil basically quit doing podcasts.
Key Takeaways:
Cold email open rates dropped 40%+ from end of 2024 to Q1 2026 across 11 B2B companies

AI-generated content gets terrible engagement unless it's specifically about AI topics

Brand, relationships, and intellectual horsepower are the only real moats left in 2026
Chapters:
00:00 AI Is Destroying the Marketing Channels You Rely On
01:13 The Cold Email Saturation Problem Nobody Is Admitting
02:51 Open Rates Dropped 40% — Real Data From 11 B2B Companies
05:48 Why Branding Is the Only Real Moat Left in 2026
06:44 Why He Basically Quit Doing Podcasts
11:46 The 3 Things That Survive AI: Brand, Relationships, Horsepower
13:23 Why Manual Content Is Beating AI Content Right Now
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
18 min
March 30Jensen Huang’s New Plan for Employees Is INSANE
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric react to Jensen Huang's bold claim that a $500K engineer should be spending $250K on AI tokens, and why the real answer involves open source. They break down how AI costs are exploding internally, why Cursor's $2B revenue run rate doubled in 3 months, and the rise of vertical AI models. The conversation also covers 7 SEO trends for 2026, how AEO audits expose major gaps, the Agentic Commerce Protocol changing checkout forever, and a live breakdown of IM8's $120M bundle strategy.
Key Takeaways:
70-80% of your AI usage should run on open source infrastructure.

Sites that link to you are the easiest wins for GEO and SEO.

AEO audits are exposing massive gaps most companies are ignoring.
Chapters:
00:00 Jensen Huang's $250K Token Claim
01:25 Open Source vs Paid AI Tokens
02:40 Eric's $5.6K Monthly Anthropic Spend
03:32 AI Costs Exploding Internally
04:05 Cursor's $2B Revenue & $40B Valuation
05:48 Vertical Models & Intercom's Finn
06:35 SEO Trends for 2026
08:42 Doing SEO via API
09:20 Brand Search Driving Rankings
09:48 AEO Audits With Oracle
10:30 Human-Written Content & E-A-T
11:23 Publishing Where Your Customers Aren't
12:32 Agentic Commerce Protocol & Stripe
15:22 IM8's $120M Checkout Breakdown
18:03 Legion Protein & Supplement Talk
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
23 min
March 26 How to Hack ChatGPT & Gemini Rankings (It’s Too Easy)
In this episode, we break down how easy it currently is to “game” AI platforms like ChatGPT and Google Gemini—and why those loopholes won’t last. We discuss the risks of short-term hacks versus long-term credibility, how AI will reshape job markets by rewarding bottleneck skills, and why strategy and adaptability will matter more than ever. We also share real-world wins and failures using AI in marketing and operations, highlighting where it drives massive leverage—and where it still falls short.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
18 min
March 25 Open Claw is Starting To Taking Over
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
13 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.